Gert Mellak Podcast

In episode 14 of the SEOLeverage Podcast, Gert Mellak discusses the importance of proper article structure for SEO. He explains how organizing content with clear headings, concise paragraphs, and relevant keywords can enhance readability and improve search engine rankings. The episode also provides tips for using tools to analyze and optimize article structure.

We all know that sleep is a vital, often neglected, component of every person's overall health and well-being. In today's episode, Gert talks about a story of one of his client’s 70% traffic drop on his website. This sudden drop can put you out of business fast, and it also resulted in their client’s sleepless night.

Tune in and discover how Gert and his team found a solution that leads to their client’s success and good night’s sleep.

Podcast Highlights: 

00:00 Prologue

01:24 Introduction of the podcast topic

01:46 The Story of our client’s 70% traffic drop

03:28 The importance of getting to the point

04:19 Why people leave your website?

06:03 What is a good article structure?

08:34 The tools I recommend for dissecting articles

09:47 Recap of the episode

11:23 End

Resources:

Surfer SEO

inLinks

Wikipedia

Google

In episode 13 of the SEOLeverage Podcast, Gert Mellak discusses essential SEO tools that can enhance your website's performance and visibility. He covers tools for keyword research, site auditing, and analytics, explaining their importance in optimizing content and tracking progress. The episode emphasizes the value of using the right tools to streamline SEO efforts and improve results.

We all know that tools these days are paid monthly via subscription. So you want to be sure that you know how to use it and you're going to need it. In today's episode, Gert will introduce 3 SEO tools that he and his team personally used to get ahead of the SEO competition.

Podcast Highlights: 

00:00 Prologue

00:49  Introduction of the podcast topic

01:41 What is Ahrefs and why is it called the pocket knife for SEO?

02:35 Why competitive analysis is important?

03:29 Identifying broken links and the importance of having a Backlink analysis

04:30 Using a Site audit and the advantage it can give

05:26 Why Surfer SEO is simple yet a very effective SEO tool

06:26 My recommendation between Ahrefs and Surfer SEO

06:49 The complexity of inLinks and it's powerful feature

08:06 Recap of the SEO tools

09:16 End

Resources:

ERICA consulting

Ahrefs 

Surfer SEO

inLinks

Dixon Jones - (CEO of inLinks)

In episode 12 of the SEOLeverage Podcast, Gert Mellak debunks the myth of evergreen content, explaining that no content remains perpetually relevant without updates. He emphasizes the importance of regularly refreshing and optimizing content to maintain its relevance and effectiveness in SEO. The episode provides insights on strategies for keeping content up-to-date and engaging.

When we say myth, it is a widely held but false belief of idea. This can be said about the “Evergreen Content” because it is an idea that does not work anymore. It is impossible to not to go back to the content you have published some time back and not update it. Especially with the fast technology and the rise of users of mobile phones, you have to stay updated with user experience, otherwise your content will be outdated. 

Podcast Highlights: 

00:00 Prologue

01:08  Introduction of the podcast topic

01:33  What is the myth about “evergreen content”?

03:13  The reasons why the evergreen concept does not work anymore or does not really exist?

04:31  Since the evergreen concept does not work anymore, what can you do for content optimization?

07:50  How can the ERICA framework help in your content optimization momentum?

08:44  End

Resources:

Download the book, The ERICA Framework for free: 

https://seoleverage.com/books/erica/

Previous Episodes mentioned in this episode:

Ep002 - Greg Merrilees 

https://seoleverage.com/podcast/002-design-user-experience-with-greg-merrilees/

Ep007 - Ilana Wechsler

https://seoleverage.com/podcast/007-the-3ws-of-paid-advertising-with-ilana-wechsler/

In episode 11 of the SEOLeverage Podcast, Gert Mellak discusses the critical role of user experience (UX) in SEO. He explains how a positive UX can lead to higher engagement and better search rankings. The episode covers key elements like website speed, mobile-friendliness, and intuitive navigation, emphasizing their impact on user satisfaction and SEO performance.

What is the user experience that you want to get when browsing on the internet particularly on Google? Google is the most popular search engine in the world, with over 70% of the market share and this is because Google has the capability to calculate a site’s relevance according to the number of pages and links that points back to the original site. 

When we say user experience, it means the impact of our search in our lives. Did we get the right match on our search or the first link that we clicked did not give us the answer we are looking for? What is your user experience when browsing? Listen on and see what user experience resonates with you.

Podcast Highlights: 

00:00 Prologue

01:08  Introduction of the podcast topic

01:32  What is user experience and what are the things that will make you spend more time on a website?

04:01  How does your user experience present signals to Google?

06:45  Common pitfalls for website user experience. 

09:06  Acton steps I recommend to enhance user experience

10:43  End

In episode 10 of the SEOLeverage Podcast, Gert Mellak discusses leveraging brand exposure through third-party sites. He emphasizes the importance of securing mentions on authoritative platforms to enhance credibility and reach. The episode covers strategies for building relationships with influencers, guest blogging, and utilizing media placements to strengthen brand visibility and SEO performance.

If you are just starting out, or don't have the budget to spend on ads, or don't yet have the domain authority to bring your website on the first page, working with third-party sites is the best option to build brand visibility. To give more insight into this new way to approach search engine strategy, Gert is going to talk to Chris Dickey of Visability.com. Listen and see how you can start measuring your search engine visibility today.

Podcast Highlights: 

00:00 Prologue

01:14  Welcoming of guest, Chris Dickey

02:13  Introduction of self and his background

05:17  Why it is important for your brand or service to be seen everywhere, to be seen multiple times in the search?

13:57  If you are just starting out or on a low budget, how do you drive search visibility working with third party sites and who are the people you need to talk to? 

17:13 How does the Visably software allow its clients to focus on their targetting or narrow their focus on what really matters? 

22:18  How does the Visably PR tool help in managing your brand visibility in search and what is the Visably score all about?

28:03  How can Visably help in terms of knowing your performance in the E-commerce landing pages and affiliates?

30:15  At what stage do people start looking into using Visably strategy to leverage via third-party sites?

41:00  Rolling out of the Visably Pro (Enterprise Level Software) in January 2021 and what are we going to expect from it?

43:52   Where to Connect with Chris Dickey?

45:00 End

Connect with Chris Dickey:

Website: https://visably.com/

LinkedIn: https://www.linkedin.com/in/chris-dickey-6619b712

In episode 9 of the SEOLeverage Podcast, Gert Mellak addresses how to respond to a ranking drop following a Google algorithm update. He explains the importance of staying calm, analyzing the changes, and adjusting SEO strategies accordingly. The episode offers practical advice on understanding algorithm updates and maintaining site performance.

Why is it important to look into the monthly Google algorithm updates? This is what Gert will be discussing in this episode 9 of the SEOLeverage podcast. As you know Google is the widely used search engine and a trusted one at that because it releases the most comprehensive, sophisticated, and detailed list of Google search ranking algorithm updates ever. So, if your ranking dropped from the last update, there are ways to bring them back up. 

Podcast Highlights:  

00:00 - Prologue

01:12 - Introduction of the Topic

01:42 - What to look for in a Google Algorithm update and what action to take if it has affected your ranking?

06:15 - What can you do on your site, in general, to make it better?

07:09 - Why your E.A.T. (Expertise, Authoritativeness, and Trustworthiness) can affect your ranking?

08:25 - What can SEOLeverage.com do for you to streamline your website's search engine optimization?

10:15 - End

In episode 8 of the SEOLeverage Podcast, Gert Mellak and Anfernee Chansamooth discuss effective content strategy. They emphasize the importance of understanding your target audience and creating content that meets their needs. The episode also covers tips for organizing content, using storytelling, and measuring the impact of your content strategy.

Having a good content strategy helps businesses attract an audience and create new leads. In this episode, Gert talks to Anfernee Chansamooth on how to design and create an effective content strategy. Anfernee is the Learning and Community Lead for Bean Ninjas, and also a content strategist, copywriter, and public speaker for Simple Creative Marketing. 

Also, check out the bonus resources that Anfernee has put together at https://www.simplecreativemarketing.com/gert/. It contains a free case study guide and further expands on the topics discussed in this episode.

Podcast Highlights: 

01:25 – Anfernee talks about how he got started with copywriting and content strategy and the challenges of running his first business.

11:20 – Common mistakes and misconceptions with content strategy.

21:45 – Creating your own category in the industry.

29:56 – Applying design and visual elements to content.

37:16 – Building an audience.

41:50 – Understanding buyer psychology and the importance of a clear content promotion strategy.

45:09 – Designing content strategy in line with the buyer’s journey and the customer empathy map.

53:41 – Using SEO research to match your content with user intent.

1:02:26 – Additional resources on the topics discussed at https://www.simplecreativemarketing.com/gert/

Connect with Anfernee:

Website: www.simplecreativemarketing.com

In episode 7 of the SEOLeverage Podcast, Gert Mellak and Ilana Wechsler discuss the "3Ws" of paid advertising: Who, What, and Where. They explore identifying the target audience, crafting the right message, and choosing the best platforms for ads. The episode offers insights into building effective paid ad strategies.

Advertising has evolved over the years with the onset of social media, entrepreneurs have used social media advertising extensively because people are on the internet most of the time. In this episode Gert is going to talk about the 3Ws (Who, What and Where) of paid advertising with Ilana Wechsler, a Pay Per Click Marketing Professional and founder of https://teachtraffic.com/.

Podcast Highlights: 

00:14 – Intro

01:05 - Guest Introduction

02:12 - Ilana Wechsler's background

06:26 - What is traffic puzzle all about and how is it applicable for business 

10:37 - The four quadrants of a retargeting campaign 

13:42  Some common mistakes business owners do with their marketing campaigns   

20:17 - How to approach promoting content on social and why copy on social is very important?

29:50 - What is the warning percentage of a Click Through Rate and other Key Performance Indicators to watch out for?

33:42 - What is the starting point for someone who would like to get going with paid traffic?

36:13 - Summary of what we talked about in this episode

37:53 - Where to Connect with Ilana Wechsler?

38:04 - End

Connect with Ilana Wechsler:

Website: https://teachtraffic.com/

In episode 6 of the SEOLeverage Podcast, Gert Mellak explores different SEO services and how to choose the right one for your business. He discusses factors to consider, such as your business goals, budget, and the level of competition in your industry. The episode provides guidance on selecting SEO services that align with your specific needs and objectives.

Podcast Highlights:

01:27 - New website or just starting with SEO

02:15 - Target research

03:49 - Deep Dive Audit

03:53 - Extensive Keyword research & Link Audit

04:22 - List of Action Steps

05:00 - Importance of Google image search

06:04 - Solid Foundation

06:24 - ERICA Consulting

06:55 - Importance of Action Steps

07:15 - Link Building

07:44 - Why is in-house link builiding hard?

08:12 - Find a Trusted Partner in Link Building

08:52 - Let's Wrap This Up!

09:51 - You Need External Help!

10:38 - Don't Purchase Your Links Yourself!

10:54 - You Definitely Want Professional Help

11:51 - End

In episode 5 of the SEOLeverage Podcast, Gert Mellak discusses the importance of thorough content research for effective SEO. He explains how to identify the right topics, understand audience needs, and analyze competitors' content. The episode offers practical tips for creating content that ranks well and resonates with your target audience.

Content research is a lot more important than we can ever think of. May it be school, work or personal life. Doing the right research will definitely help you advance more! 

Podcast Highlights:

00:45 - Intro 01:20 - What to write about? 01:48 - Pick Your Battles Well! 02:18 - Research, research, research! 03:10 - Start Low 04:34 - Gold in Trolls 04:57 - Action Steps 05:52 - Produce Something Ideally Better 06:22 - End