Gert Mellak Podcast

In episode 24 of the SEOLeverage Podcast, Gert Mellak and Andy McDuff discuss using paid traffic to increase SEO conversions. They cover strategies for complementing SEO with paid ads, such as targeting specific audiences and using remarketing. The episode emphasizes the importance of tracking ROI and adjusting campaigns for optimal results.

When businesses use paid traffic to get more SEO conversions, they have to make sure that they will have a good return of investment. Paid traffic is a cost, an expense that needs to be taken in consideration. Understanding how it works is also key to the success of the marketing effort, whether it is through advertising or remarketing via the social media platforms. Andy McDuff brings his expertise to the table as an experienced digital marketer specializing in paid media in this episode of the SEOLeverage podcast.

Podcast Highlights:

01:06 Welcoming of the guest 

02:08  Background of Andy McDuff

06:27 What would Andy advise a client if they want to test traffic first and they have limited budget?

13:45  How do we check the results with the search volume test and see if there is really a return on investment on paid traffic? 

15:14  Having a complimentary strategy is important because having only one is quite risky for sustainable traffic.

19:22 Paid traffic compliments SEO and does well when it comes to remarketing. How does remarketing work and what are the different remarketing platforms ?

21:45  How do you sign up for Adroll and how does remarketing look like in Adroll? (Andy shares his screen to share a sample report in Adroll.)

26:11  Andy McDuffs recommendation regardless if you're going to run ads or not. (...putting those pixels on your websites immediately.)

27:50  Recap by Gert Mellak on remarketing.

31:01  What your budget will be on remarketing depends on whether it is profitable for you after doing the numbers.

33:43  If you have good traffic already, what are the different, good strategies to retarget audiences back to your homepage? 

41:33  When it comes to creatives, how often do you think ads can be recreated or revised? (...And what is the effect of frequency in marketing or in the branding side?)

46:30 A full recap by Gert Mellak of all the topics discussed in the conversation. 

49:45  Where to connect with Andy McDuff? 

52:11  End

Connect with Andy McDuff:

Website: https://7milemediasezc.com/

Email:  [email protected]

In episode 23 of the SEOLeverage Podcast, Gert Mellak emphasizes the importance of understanding the core question that a piece of content is meant to answer. He explains that not all content is created with the intent to rank on Google; some are for social media or brand engagement. The key takeaway is that SEO content should focus on addressing specific user queries to be effective.

People think that every piece of content that's on the website is intended for Google, and this is not the case. What really happens on a website is that when you put out content, it might be content intended for social media, it might be content for people who want to know more about you and your thoughts about certain things. But if something is intended for Google, it needs to answer a question. What is that question? Tune in to learn more about it in today's episode.

Podcast Highlights:

00:00 Prologue

00:37 Introduction of the topic

00:48 Why is my content not getting any traffic?

01:34 What is search intent and why is it important?

02:02 Why do you need to mark an article as “no indexed”?

02:15 How to drive traffic to your website?

02:48 Summary of the topic

04:03 End

Resources: 

Quora.com

In episode 22 of the SEOLeverage Podcast, Gert Mellak and Justin Meadows discuss the importance of a solid technical foundation for successful SEO. They cover topics like Core Web Vitals, the role of Content Delivery Networks (CDNs), and optimizing websites for mobile performance. The episode highlights best practices for maintaining site speed, stability, and user experience.

The success of SEO to provide the best user experience and have fast access to a website depends on the solid technical foundation of who is running your website, someone who has a very good control and a trusted process. This is where Justin Meadows and his team at tunedwp.com comes in as an expert to fix things up and give solid recommendations.

Podcast Highlights:

01:12 Introduction of the episode and the guest

02:39 Justin Meadows Background

04:41 Gert's experience resonates with Justin in terms of SEO and how he is on top of every project for the clients.

07:29 Justin's view on mobile user experience.

12:08 How Google became the dominant search engine until today? 

14:16 What are the core web vitals and why it is important to pay attention to this? (...What is LCP's role in website optimization and speed?) 

17:30 What are CDNs and how can it deliver great results for user experience and optimize engagement? (Cloudflare vs Stackpath)

21:02 Another core web vital the Cumulative Layout Shift (CLS), what does it do? 

25:10 Justin's thoughts on sites on WordPress and the issues around it.  (...What are the caching plugins he recommends?)

26:08 Integrating Automatic Platform Optimization (APO) with WordPress

27:25 Why adding more CSS and scripts into the page slows down the performance of your website? (...Which page builder does Justin recommend?)

29:48 Recap

40:20 Where to connect?

40:40 End

Resources:

Previous episode on SEO Leverage with guest Christoph Cemper:

https://seoleverage.com/podcast/015-how-toxic-links-can-hurt-your-site-with-christoph-cemper/

CDN Cloudflare

https://www.cloudflare.com/

CDN Stackpath

https://www.stackpath.com/

WP Fastest Cache

https://wordpress.org/plugins/wp-fastest-cache/

WP Rocket

https://wp-rocket.me/

Connect with Justin Meadows:

[email protected]

Website: https://tunedwp.com/

In episode 21 of the SEOLeverage Podcast, Gert Mellak discusses the essential team roles for successful SEO projects. He emphasizes the importance of having specialized roles like a project manager, content creators, and technical experts. The episode highlights the need for a collaborative team to effectively execute SEO strategies and achieve business goals.

I'm sure you've heard the saying, "Behind every great man is a great woman." Well, we'll have to amend that to read "behind every successful business is a team of amazing people."

Let’s face it, nobody can run a successful business on their own. Nobody can do everything on their own and still provide an outstanding service.

In today's episode, Gert talks about the importance of having a solid team to get the job done.

Podcast Highlights:

00:00  Prologue

00:40 Introduction of the topic

00:58 Why do you need people dedicating resources on a regular basis?

01:52 Who is the person responsible for leading a project?

02:53 The importance of task delegation even if you know how to do it

03:16 What is the website Tunedwp.com and why Gert recommends it

05:20 Summary of the topic

06:37 End

Resources: 

TUNEDWP

In episode 20 of the SEOLeverage Podcast, Gert Mellak talks with Allan Dib about creating a concise and effective online business marketing plan. Allan introduces the concept of a one-page marketing plan that outlines the three phases of the marketing process: before, during, and after the sale. They discuss the importance of clear messaging, lead nurturing, and ethical selling practices.

Marketing is the rocket fuel of every business and you need to have a good marketing plan so that it can bring in new prospects and sustain customers to your business. Creating a marketing plan is very daunting and seems so complex, but with the innovative and simple marketing plan framework of Allan Dib, your marketing plan can literally be condensed in one page and done in 30 minutes. It’s a marketing plan that works!  

Podcast Highlights:

01:01  Welcoming of Guest, Allan Dib

01:55  Allan Dib's background and how he started in the space of marketing plans and business?

05:30  Creating a one-page marketing plan, a simple one-page sheet consisting of the three major phases of the marketing process. (...What the nine squares represent?)

09:33  The three-phase marketing cycle and what it means for businesses wanting to close a sale now (During Phase) and forgetting about the Before and After Sales Phase? 

12:38  How the three-phase marketing cycle resonates to SEO and how lead nurturing phase is really extremely important when looking at conversions?  

15:27  Why is it that looking into quick wins using low-quality affiliates is not going to get traction in the long run?

18:28  What do you do in the nurturing phase so that it can lead into conversions? (...How  can helping people first by educating them, the best way to convince a prospective customer?)

27:38  Why is selling ethically a much better way of doing business?

30:11 In the after phase, how do you create remarkable wow experiences for your customers?

32:34  Summary of the conversation 

35:43  End

Resources:

The Book: The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib

https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM

Also available on Audible:

https://www.audible.com/pd/The-1-Page-Marketing-Plan-Audiobook/B01KOQW7HI

Download the 1-Page Marketing Canvas: 

https://successwise.com/1pmpcanvas/

Connect with Allan Dib:

Website:  https://successwise.com/

In episode 19 of the SEOLeverage Podcast, Gert Mellak talks about the benefits of having a personal SEO trainer, comparing it to having a fitness trainer. He introduces the ERICA consulting program, which provides personalized SEO reviews every few weeks, emphasizing the importance of regular check-ins and maintaining a consistent rhythm in SEO efforts.

How often should you hit the gym? Once, twice, thrice? While there isn’t a magic number or a one-size-fits-all approach, very often we get confused and would rather hire a personal trainer to guide and train us to achieve our fitness goal. 

In this episode, Gert's talks about ERICA consulting and why it is similar to hiring a Personal trainer.

Podcast Highlights:

00:00 Prologue

00:38 Introduction of the topic 

02:19 Why does Gert compare the ERICA Consulting Program to hiring a Personal Trainer?

03:22 What sets apart ERICA consulting with other SEO services?

04:05 Why is it better to get an SEO review every couple of weeks rather than monthly?

05:17 The importance of getting into the rhythm in SEO

06:37  End

Resources:

ERICA Consulting

In episode 18 of the SEOLeverage Podcast, Gert Mellak and Jaryd Krause discuss website flipping and strategic growth. They explore the advantages of buying existing websites, such as saving time and leveraging pre-existing traffic. Jaryd shares insights on evaluating websites, performing due diligence, and strategies for increasing a website's value before selling.

Ever thought of buying someone's website and cut short the 'start from scratch' process in business creation? This is very interesting and when you come to think of it, buying an existing website is a new and viable strategy to grow a business. You save time in the planning stage, creating your initial content and the waiting period for Google to start sending traffic to your site. Gert will have an interesting and insightful conversation with Jaryd Krause of buyingonlinebusiness.com around this topic of website flipping space.

Podcast Highlights:

00:00 Intro

01:08  Welcoming of the guest, Jaryd Krause

01:44  Introduction of the topic

02:53  The background of Jaryd Krause and how he became an expert in the space of buying and selling websites?

04:43  Call to action to become a member of Jaryd's community and check out his content in YouTube and his podcast.

05:30  Two reasons why buying and selling websites is really interesting from the standpoint of Gert Mellak.

07:27  Jaryd concurs with Gert's point of view on the two reasons why buying a website is a viable business strategy, plus his own takeaway on this new strategy.

10:42  Buying an existing website is owning whatever traffic that comes to the website.

13:03  What is the Due Diligence Framework and why it is important to exercise due diligence when evaluating a website before purchasing? (...The four types of due diligence to consider.)

22:07  A lot of links on a website doesn't mean more traffic. (...Why is it strategic to understand when to buy and sell a business?) 

23:50  Summary of what has been discussed.

25:05  Where are the anonymous affiliate sites going in general in the long run?

30:56  What are the things that a seller can do to increase the value of his business until he's ready to sell it?

38:28  Where to connect with Jaryd Krause?

38:43  Closing

Resources:

Previous podcast episode with James Schramko who was mentioned in this episode:

https://seoleverage.com/podcast/004-11-years-of-content-marketing-with-james-schramko/

An ad network mentioned by Jaryd Krause, where he is a part of:

https://www.ezoic.com/

Connect with Jaryd Krause:

Website: https://buyingonlinebusinesses.com/

Email: [email protected]

In episode 17 of the SEOLeverage Podcast, Gert Mellak discusses the concept of E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, and its importance in SEO. He explains how these factors contribute to better search engine rankings, especially for YMYL (Your Money, Your Life) websites. The episode provides practical tips for improving E-A-T, such as showcasing expertise and building trust with users.

Showing expertise, authority, and establishing trust is essential for building a successful business.

In today's episode, Gert talks about the importance of E-A-T, (Expertise, Authoritativeness and Trustworthiness) to your website and some practical tips you can use to improve user experience. 

Podcast Highlights:

00:00 Prologue

01:06 Introduction of the topic

01:29 What is E-A-T and its role in SEO?

03:00 Why is E-A-T important now?

03:58 What is the future of SEO?

05:19 Why do you need to consider E-A-T if you are in a Y-M-Y-L (Your money, your life) industry?

05:46 Practical tips to improve your website

06:58 Wrap Up/Summary

08:18 End

In episode 16 of the SEOLeverage Podcast, Gert Mellak and John Vuong discuss the impact of local SEO on online businesses. They explore how local SEO strategies can enhance visibility for businesses targeting specific geographic areas. The conversation covers content creation, relevance, and tracking the quality of leads, emphasizing the importance of focusing on generating high-quality conversions.

If you are on a tight budget or if you don't have that big budget like the big agencies and big brands have, then the way to go is go for local SEO. Any business that has a physical location or serves a geographic area can benefit from local SEO. Local SEO strategies with its strength on proximity can work better for you compared to other advertising efforts, as it can help your business be more visible in local search results on Google. John Vuong brings to the table his expertise, having started his career as a sales professional while working at the Yellow Pages Group and sharing his passion on local marketing dynamics and consumer behaviour.

Podcast Highlights:

00:00 Prologue

00:48 Introduction of the topic and the guest

01:49 John Vuong’s background as a sales professional and Internet marketer.

05:51  What are the recent changes in the local SEO level?

07:15  What is the role of content when it comes to local SEO?

10:22  John Vuong’s advice when it comes to content creation, what is needed to take into account? 

15:31  As a thought leader, what has relevance got to do when we talk about local Search Engine Optimization?

19:39  Expertise, Authoritativeness, Trustworthiness (EAT) is a big factor in SEO, but will it really help grow your business? (...How does it resonate when it comes to competition?)

27:52  How does local SEO integrate with general SEO on the proximity level especially if you don't have that big budget like the big agencies and big brands?

34:02  Why is it that sometimes you should not worry about rankings at all and instead focus on something that generates quality leads and conversions?

39:00  Why is it important to track the quality of leads more than anything else?

41:15  Wrap Up/Summary  

42:33  Where to Connect with John Vuong?

44:06  End

Connect with John Vuong:

Website: https://www.localseosearch.ca/

Podcast: https://www.localseotoday.ca/

In episode 15 of the SEOLeverage Podcast, Gert Mellak and Christoph Cemper discuss the impact of toxic backlinks on website rankings. They explain how harmful links can lead to penalties from Google and how to identify and disavow these links. The episode also covers the role of Google's algorithm updates in link assessment.

Google core algorithm is based on links but when toxic and nasty links get into your site, it is very painful. When there’s a problematic link attack from either your competitors or from automated schemes like the globe spam, you get penalized for it. If you think that Google’s penalty is painful, think about the pain of getting your website off the list of the virus program distributors. In this episode of SEO Leverage podcast, we got to talk with Christoph Cemper who will give us insights on how Google is doing something about such links and what tools can you use to disavow harmful links.  

Podcast Highlights:

00:00 Prologue

01:06  Introduction of the podcast topic

02:01 The background of Christoph Cemper and how did he start on the link research tool?

06:47 The key innovation that Google had recently that sets them apart from the other search engines. (...Google core algorithm is based on links.)

13:04 Why is Google saying that ranking without links is really, really hard? (...Links  drive rankings.)

16:30 How are filters affecting search results and what about penalties as filters? 

17:49 The difference of social media, e.g. Facebook, in terms of organic ranking, with that of Google. 

20:12 What is the impact of Google algorithm updates on how Google treats ‘no follow’ tags or indexing?

26:04 What makes a link harmful and what to do about it? (... What is the new tool that has been moved by Google to the Search Console?)

32:28 What are examples of a problematic link attack that you can get on your site?

38:01 How do we know that we are being penalized and how does Google implement this? (...What do we need to be cautious about?)

47:06 Christoph’s thoughts on Google’s maintenance of brands being mentioned but not linked.  

51:16 Wrap up, summary of the conversation

52:46 End

Resources:

Toxic Backlink Audit and Link Risk Management Solutions:

https://www.linkdetox.com/

https://www.linkresearchtools.com/

Book by Christoph C. Cemper - Spaghetti Code: Detangling Life and Work with Programmer Wisdom

https://www.amazon.com/Spaghetti-Code-Detangling-Programmer-Wisdom/dp/197676503X

Connect with Christopher Cemper:

https://www.christophcemper.com/