Gert Mellak Podcast

In episode 44 of the SEOLeverage Podcast, Gert Mellak explains the concept and benefits of content hubs for SEO. He describes how a well-organized content hub can improve website traffic, increase authority, and enhance lead generation. The episode offers practical advice on creating and maintaining content hubs to optimize SEO performance.

A content hub is like a centralized destination for all your ideas, information that you have researched in advance, high-quality content that you can structure or organize to topics and subtopics, and contains words and phrases that will rank according to Google's metrics. There are definitely significant SEO benefits to creating a content hub such as lead generation, along with increased authority, a stronger brand that will drive traffic and conversion to your page.

Podcast Highlights:

00:00 Prologue

00:57 Introduction of the topic

01:16 What is the common interpretation of a content hub?

02:31 From an SEO perspective, what is a content hub and how does Google evaluate it in order to rank?

05:27 Gert Mellak's recommendation to update the content hub as frequently as possible to stay current with what is happening in your industry.

06:00 The advantages of having a content hub for lead generation and link building?

07:02 SEO tools that SEOLeverage.com use.

08:45 End

Resources:

SEO Tools:

Ahrefs - https://ahrefs.com/

SemRush - https://www.semrush.com/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 43 of the SEOLeverage Podcast, Gert Mellak provides a guide for podcasters on optimizing their content for SEO. He discusses strategies like keyword research, using descriptive episode titles, and creating show notes to improve search visibility. The episode emphasizes the importance of repurposing podcast content to maximize SEO benefits.

In order to gain traffic to your podcast, it all starts with the end in mind. Your goal is really for people to find the information they are looking for and consume it as quickly as possible. Much work is needed in research and into creating the content even before you hit record. Not only do you want your podcast to gain traffic from various streaming apps, but you also want your content to show up in Google search. It is important to make sure that your episode is not only presented as an audio file but also as a full feature article.

Podcast Highlights:

00:00 Prologue

00:52 Introduction of the topic

01:28 What podcasters are missing in the preparation of their podcast episodes, specifically in search intents of users?

03:28 Gert Mellak's recommendation in the presentation of a podcast episode. (...Think always about the readers, not only about the listeners.)

05:01 The importance of research before recording an episode.

06:48 How can you transfer authority from other sites to your content?

09:58 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 42 of the SEOLeverage Podcast, Gert Mellak outlines the key roles of an SEO agency. He explains the various services provided, including keyword research, content optimization, technical SEO, and off-page SEO. The episode also highlights the importance of hiring a specialized team to manage SEO strategies effectively, ensuring long-term business success.

SEO is definitely one of the main pillars behind a successful and balanced digital marketing strategy. Search Engine Optimization done with the most strategic approach will bring more traffic to your website and the higher your ranking is, the more searchers will trust that your website is a credible source. 

As the landscape of digital marketing changes constantly, people are turning more to hiring the services of an SEO agency because they offer more expertise, strategies, tools, and resources to stay ahead of the game.

Podcast Highlights:

00:00 Prologue

01:06 Introduction of the topic

01:42 Hiring an SEO agency is more beneficial in the long run than employing an in-house person or team.

02:50 An overview of what an SEO agency like SEO Leverage and its team does. 

(...Their expertise and the overall experience, paying attention even to the smallest details.)

04:05 What does an SEO campaign look like and what are the action steps an SEO agency should be doing?

08:20 The ERICA Framework and what it does to your overall marketing strategy?

08:52 End

Resources:

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 41 of the SEOLeverage Podcast, Gert Mellak and Justin Meadows discuss the benefits and drawbacks of using WordPress page builders like Elementor, Beaver Builder, and Divi. They explore how these tools can help create visually appealing websites without extensive coding knowledge and emphasize the importance of choosing the right builder to maintain site speed and functionality.

The out of the box WordPress Builder has been a very popular website building platform, but it’s interface is really not user-friendly when editing for layouts and themes. It is for this reason why new page builders were developed, to help with the visual functionality of the website and into making the website faster. 

Whether you are choosing to build your website yourself or paying a developer to do it for you is a major business decision that you need to diligently focus on so that it can ultimately get you better SEO results and customer conversion. Choosing the right developer with solid expertise is also a big factor here. We will discuss these topics with our comeback guest, Justin Meadows, in this third appearance on the SEOLeverage Podcast. 

Podcast Highlights:

00:00 Prologue

01:11 Justin Meadows is back on the show.

02:04 Introduction of the topic on page builders.

02:34 Justin Meadows’ background, his work at Tunedwp.com.

03:36 What is a Page Builder? Isn’t WordPress enough?

05:06 Some popular page builders people can use to create a website, a new page, blogs, etc.

06:30 What are some of the possible problems people can encounter in using a page builder? 

09:07 Justin Meadow's input on the importance of putting conscious effort in choosing the right page builder? 

11:40 The issues on rebuilding websites that have been passed on from the original developer to different developers.

13:04 The side-by-side tests that Justin did between Beaver Builder and Oxygen Builder using Google's PageSpeed Insights test. (...Which result came up better?)

16:26 Recap

18:40 More of the functionality features of some page builders when it comes to being user-friendly. (Elementor and Divi vs Beaver and Oxygen)

22:15 The best advice when you are not sure what page builder to use or if your website's performance is slow?

23:22 Lessons learned from this episode.

24:30  End

Resources:

Previous episode where Justin Meadows was a guest:

Episode 22 - SEO Requires a Solid Technical Foundation with Justin Meadows

https://seoleverage.com/podcast/022-seo-requires-a-solid-technical-foundation-with-justin-meadows/

Episode 27 - Prepare Your Website for Mobiles with Justin Meadows 

https://seoleverage.com/podcast/027-prepare-your-website-for-mobiles-with-justin-meadows/

The Divi Builder

https://www.elegantthemes.com/documentation/divi-builder/

Elementor Website Builder

https://elementor.com/

BeaverBuilder

https://www.wpbeaverbuilder.com/

WPBakery Page Builder

https://wpbakery.com/

Oxygen Builder

https://oxygenbuilder.com/

Google's PageSpeed Insights

https://developers.google.com/speed/pagespeed/insights/

Connect with Justin Meadows:

Website:  https://tunedwp.com/

Email: [email protected]

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 40 of the SEOLeverage Podcast, Gert Mellak explores the essential role of SEO in digital marketing, despite its challenges. He compares SEO with paid advertising and highlights how it enhances website visibility, trust, and authority, while offering a cost-effective way to drive organic traffic and maintain a competitive edge.

SEO is definitely one of the most important tactics if you want your website to rank in Google search or any other search engines. To begin with, the question of whether it is a necessary evil seems quite out of place. Better yet, strike out the word evil because SEO really does more good than harm. To some extent, we see that SEO even outweighs paid ads. When doing a search, people are happy when the search they conducted brought them to the exact fit of what they are looking for. All these because of the careful execution and well thought of marketing strategy, SEO.

Podcast Highlights:

00:00 Prologue 

01:33 Introduction of the topic

02:13 SEO's relevance in search rankings

03:10 SEO as an important tactic to your customer journey 

07:08 Some SEO techniques that needs to be considered:

1. Content creation
2. Link building
3. Geographic relevance

10:03 Other marketing strategies that you can incorporate with SEO. 

10:48 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 39 of the SEOLeverage Podcast, Gert Mellak and Anfernee Chansamooth discuss whether AI can replace human writers. They explore AI's capabilities in content generation, its limitations in creativity and emotional engagement, and how it can assist rather than replace human writers. The episode also covers various AI tools and their applications in content creation.

The use of artificial intelligence is already being used in some industries like banking and finance, retail, telecommunications, so it is no surprise that it is now inching its way into copywriting. So how does this come into play for copywriters and content creators? Is AI going to replace their jobs soon? 

Whatever tools there are, you really CANNOT replace your writer. Tools are supplements that aid human intelligence. AI as the acronym implies is artificial. In that sense, it is important to consider the tool's role as being that of a junior writer or as an assistant. There is still a need to inject human intelligence in creating content because writing caters to human's emotional response to what they read and hear. Simply put, AIs cannot fully understand or comprehend human beings and how they feel.

Podcast Highlights:

00:00 Prologue

00:20 Welcoming back to the show, Anfernee Chansamooth

02:09 Introduction of the topic

02:41 What are the challenges associated with traditional writing?

01:12 How do copywriters ensure they are able to convey the voice of our brand effectively?

10:24 The difference between Machine Learning and Artificial Intelligence. (...Automation vs Customization)

11:24 Is AI going to replace the jobs of copywriters and content creators? (...What can they do to uplevel their skills?) 

14:28 Tools that can help with content writing.

18:19 How do AI tools come into play in helping professional copywriters in the writing process? 

25:58 Anfernee's recommendations based on the tests conducted on the different AI tools.

29:29 Other AI tools that Gert recommends.

32:32 Anfernee's workflow within Jarvis AI when creating an article. (...How does he go about with the commands he asks Jarvis to do?)

39:16 Recap

42:58 Where to connect with Anfernee Chansamooth?

43:16 End

Resources:

Previous episode where Anfernee was a guest - 

https://seoleverage.com/podcast/008-content-strategy-with-anfernee/

Anfernee's YouTube video on Jarvis.AI Review and Demo

https://www.youtube.com/watch?v=NROCes4Sj9M

Tools:

Jarvis AI Copywriting Tool

https://www.conversion.ai/

Copy AI, content writing tool

https://www.copy.ai/

Surfer SEO, Content editor tool

https://surferseo.com/

Grammarly Pro

https://www.grammarly.com/

Copyscape Plagiarism Checker

https://www.copyscape.com/

Heminway Editor

https://hemingwayapp.com/

Connect with Anfernee Chansamooth:

Website: www.simplecreativemarketing.com/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 38 of the SEOLeverage Podcast, Gert Mellak covers how to write SEO content effectively. He discusses the importance of understanding search intent, using relevant keywords, and creating engaging headlines and meta descriptions. The episode also emphasizes avoiding keyword stuffing and ensuring content provides real value to users.

Writing SEO content is very different from writing content for social media or other platforms. Your goal in writing SEO content is to attract visitors to your blog, to your website, and to actually rank on Google. There should be a conscious effort to understand how users will behave on your site, what they need, and how fast they got what they are searching for. Ultimately, it boils down to making visitors happy.

Podcast Highlights:

00:00 Prologue

00:42 Introduction of the topic 

00:55 Understanding what Google wants to show users in their search results.

02:05 Tools that you can use to help in writing SEO content.

02:47 A good headline and meta title are necessary to draw attention to your article. (...What is the difference between Headline One and the Meta Title?)

04:41 Why are subheadlines (H2s) equally important?

07:33 The importance of monitoring your published article with Google Analytics. 

07:52 Other tools that can track and collect data on the scrolls people do in your article.

08:37 Recap

09:40 End

Resources:

Tools mentioned by Gert Mellak:

InLinks - https://inlinks.net/

Surfer SEO - https://surferseo.com/

Hotjar - https://www.hotjar.com/

Crazy Eggs - https://www.crazyegg.com/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 37 of the SEOLeverage Podcast, Gert Mellak explores SEO strategies specifically for membership sites. He discusses the importance of optimizing content, using technical SEO, and implementing both on-page and off-page optimization to attract and retain members. The episode highlights how SEO can be a more cost-effective strategy than paid advertising for driving traffic and conversions.

The importance of SEO to e-commerce has proven evident over the years, and membership sites have been one of those to benefit from it. When your business relies on membership, your next step should be to strategically focus on SEO in order to send traffic to your website.  There is a greater possibility of converting visitors to paying members versus utilizing your budget for paid ads. In reality, search engines are the main source of traffic, so it is better to allocate that budget to SEO.

Podcast Highlights:

00:00 Prologue 

00:56 Introduction of the topic

01:02 What are membership sites?  

02:35 Paid advertising vs Search Engine Optimization

04:04 Why hiring an SEO agency for their expertise and methodology is highly recommended?

06:59 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 36 of the SEOLeverage Podcast, Gert Mellak discusses effective SEO strategies for blogs. He emphasizes the importance of keyword research, creating high-quality content, and optimizing meta descriptions and headers. The episode also highlights the role of internal linking and regularly updating blog posts to maintain relevance and improve search rankings.

Blogging is a popular way for businesses to capture prospective clients' attention. Most of them, though, are unaware they are losing traction and getting less traffic to their websites because of the recent Google algorithm update. In order to drive traffic to your website, you must stay on top of your game and start leveraging SEO for your blogs. By doing this, you ensure your content is consumed through a variety of funnels, such as your email list or downloads.

Podcast Highlights:

00:00  Prologue

00:36  Introduction of the topic

01:24  Is it too late to start a blog?

03:00  The importance of SEO for blogs. 

05:28  Tools that can help you to produce excellent content.

11:22  End

Resources:

All-in-one SEO tool, Ahrefs - https://ahrefs.com/

Content marketing tool, Semrush - https://www.semrush.com/

Content Optimization tool, inLinks - https://inlinks.net/

Content Optimization, Surfer SEO - https://surferseo.com/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 35 of the SEOLeverage Podcast, Gert Mellak outlines the essential skills needed for a successful career in SEO. He highlights the importance of both technical and non-technical skills, such as writing, communication, and critical thinking. The episode also covers the value of flexibility, decision-making, and staying up-to-date with the latest SEO trends.

A website that appeals to visitors correlates with high search engine rankings. Without SEO, it’s hard to say how we would ever find websites, businesses, or the information we seek on a daily basis. If your business has a website, SEO is important and based on the way search engines are developing, it’s unlikely that SEO will lose importance any time soon.

On this premise, we need to ensure that the people working in SEO should have the necessary skillset in order for them to focus on the overall strategy to be successful in SEO.

Podcast Highlights:

00:00 Prologue

00:35 Introduction of the topic

01:02 The role of an SEO person and the team. (...What he and his team need to know?)

02:45 In order to be successful in SEO, what are the skill sets needed in hiring an SEO person?

• writing skill
• communication skill
• consistency in execution
• curiosity and flexibility 
• broad digital marketing knowledge

08:25   End

Resources:

Previous episode mentioned, Episode 21 -  

https://seoleverage.com/podcast/021-the-best-team-for-seo/

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]