Gert Mellak Podcast

In episode 4 of the SEOLeverage Podcast, Gert Mellak talks with James Schramko about his 11 years of experience in content marketing. They discuss strategies for creating consistent, high-quality content and the importance of building a loyal audience. The episode also covers how content marketing has evolved over the years and the key factors for long-term success.

Gert Mellak's mentor shares insights about his audience, and how to consistently create valuable content, year after year, by playing the long game.

Podcast Highlights: 

00:14 - Intro 

00:34 - How Live Events Should Feel Like 

02:55 - 80% Education - 20% Pitch 

03:20 - Don't Sell Hard 

04:07 - People Really Want Human Connection

04:28 - Nurturing the Community 

05:38 - Focusing on Feeding the Audience 

08:59 - James' History & Prime Goal

12:39 - A Very Good Overview 

14:42 - Selling Information 

15:07 - Roaring Interview with John Carlton

15:54 - Podcast with Tim Reed

17:31 - Why is Business Such a Long Game? 

19:00 - Thought to the Future, Thought to the Now and Have a Nod Back to the Past 

19:24 - Integrity is Rare

21:44 - You Can Control Your Own Reputation 

22:06 - SEO is Like a Reward System 

25:04 - Consistency in Content Creation 

25:32 - What Does It Take to be Consistent in Content Creation? 

27:31 - Own the Racecourse 

27:51 - Shrink It Down to Bite-sized Pieces

29: 31 - You Don't Want Just One Channel 

31:01 - Invest in Good Quality Content

32:33 - How to Get a Team Going

33:21 - Set Strong Expectations 

36:14 - Tips in Order To Go Down the Right Way

37:16 - Thanking James Schramko 

37:47 - End 

In episode 3 of the SEOLeverage Podcast, Gert Mellak discusses the "small fish first" approach in SEO, which involves targeting less competitive keywords and niches to build a strong foundation. He explains how focusing on smaller, more achievable goals can lead to incremental growth and set the stage for tackling more competitive keywords over time.

Why the small fish first? It actually makes sense to go after smaller, lower search volume terms first. 

The same way when you go fishing, you try to fish a smaller fish first and use it as a bait for the bigger one.

Today, Gert talks about strategies we can do after catching the small fish and how to turn it into the big fish! 

Podcast Highlights: 

00:12 - Taking the main keyword into consideration

00:28 - Importance of keyword research 

01:16 - Rank for a high search volume term in your niche

01:53 - The small fish first

02:25 - What to do after catching the small fish

03:44 - Outro 

04:22 - End

Transcript

[00:00:00] Hello, and welcome to episode number three of the SEOLeverage.com podcast. My name is Gert Mellak, and today we are going to talk about fish. 

[00:00:11] When it comes to SEO, you should take into consideration what the search volume of a search term is. So very often we know what the main keyword is we want to rank for, but we are not exactly sure how many people really search for this keyword.

[00:00:28] We want to do a keyword research or have someone who knows their trade to create a keyword research for us and what the keyword research is going to give us is a list of terms that are actually searched by users on Google, for example. And it's also, if it's done in a decent way, you're going to give us an estimation on the search volume. Which is going to tell us how many searches are performed for this keyword. So if someone searches [00:01:00] for online coating, they are going to be a few thousand searches in a determined area for this term. It makes a difference if you go after a ranking for a high search volume term or a low search volume term.

[00:01:16] When the term or keyword or query doesn't get searched for very often, it's less competitive and it's usually easier to get a ranking for that term than for a very specific and general one with the highest search volume. As an example, trying to rank for online business coaching in Ohio is definitely going to be easier than trying to rank for online business coaching.  Obviously, ultimately, you want to rank for a high search volume term in your niche.

[00:01:53] However, it might make sense to go after smaller, lower search volume terms first. The same way as you sometimes when you go fishing, you try to fish a smaller fish first and use it as a bait for the bigger one.  On the website, you would still create a main pillar content targeting the highest search volume term first, but don't expect to rank it right away.

[00:02:25] What you want to do is, afterwards, create a lot of pieces of content, a lot of articles around this main pillar content targeting, lower search volume terms you might be eligible to rank for. And over time, then aim at the big fish at getting your pillar content ranking. As action steps for this episode, I would encourage you to check your site and identify your desired keywords or get an SEO consultant or SEO agency to help you with this.

[00:03:00] And then think about which smaller fish you could go after first. So there might be questions, there might be sub topics or specific angles about this topic you could write about. And all of those are going to build your authority in this space in Google's eyes.

[00:03:15] So the more high quality content you have covering all kinds of aspects of this topic. When you structure your site well is going to make sure your brand gets more and more recognition in Google's eyes in this field, in this industry or for this topic. And slowly you can then go after bigger and bigger fish and make sure you're going to end up cutting the big one.

[00:03:44] Thank you so much for listening to this show. If you think this is helpful for someone who is building a website or trying to make SEO work for them, please forward them this episode, send them a link, point them to iTunes, to Spotify, to Stitcher, to SoundCloud, wherever they want to listen to this show.

[00:04:02] And if you got value out of this also consider rating us on one of those platforms or leaving us a comment, we read every comment. We appreciate your feedback. And if there is a topic you would want to particularly be interested in, also let me know. I'm Gert Mellak you're listening to SEOLeverage.com.

[00:04:22] Thank you very much.

In episode 2 of the SEOLeverage Podcast, Gert Mellak and Greg Merrilees discuss the importance of design and user experience (UX) in building effective websites. They highlight how good design enhances usability, increases engagement, and ultimately improves conversion rates. The episode offers practical tips for creating visually appealing and user-friendly websites.

What does Design have to do with SEO?

Gert talks with Greg Merrilees from Studio1Design.com about the importance of design + user experience and Greg gives us his 10 tips plus his secret weapon!

Podcast Highlights: 

0:56 - Guest Introduction

1:30 - Importance of Conversion Focused 

3:27 - Humble Beginnings

5:13 - User Experience

6:52 - Getting the right balance between pretty design and conversion focus

8:38 - User Experience & User Happiness

11:47 - The Right Time to Invest on Custom Design

13:59 - Facts about using templates

15:29 - How to Make Sure Your Designs Convert

19:42 - Leading with Value

22:01 - Consistency is Everything. Focusing on Transparency. 

26:06 - Doing Work with an Impact. Experience is Key. 

28:36 - The Best Way to Engage an Agency

30:43 - Leakage Points

31:07 - Plug those Leaks

33:43 - First Impression is Important!

35:18 - Click Study

38:18 - Your website is never finished!

39:14 - Thanking our Guest

39:24 - Greg Merrilees contact information

39:29 - End

10 Steps Checklist

1 - “Does it clearly explains what problem your office solves?”

2 - "Do you clearly explain how people benefit from your offer, right?"

3 - "Do you clearly explain what's unique about your offer?"

4 - "Do you have social proof to show that your social works?"

5 - “Do you display your authority?”

6 - "Are you being consistent?"

7 -  "Are you leading with value?"

8 - “Do you have a strategy for warming up cold traffic?”

9 - "Do you display a clear pathway?"

10 (Secret weapon) - "Do you have a killer website design that makes you look like an industry leader?"

In episode 1 of the SEOLeverage Podcast, Gert Mellak explains the importance of aligning SEO strategies with user satisfaction. He emphasizes creating content that answers users' questions and meets their needs to improve rankings and user experience. The episode also touches on the significance of understanding user intent and providing value through your website content.

Why is Google successful?

In this episode, Gert Mellak teaches on why Google became so successful what they believe in and what they stand firm on.

And as an SEO, what we can learn from their positioning and focus.

Podcast Highlights: 

1:18 – Why is Google so successful

1:55 – What does Google do differently

4:27 – What can we learn as online business owners from this

5:00 – Action Steps

7:33 – Let’s wrap this up

7:50 – If a site wants to rank high

8:26 – Thank you so much for listening to the show!