Recently, many people received a cryptic and unsolicited text message that simply said, "It's for you." This caused widespread confusion and fear, with recipients posting on social media wondering if they were being hacked, targeted, or were part of a prank.

The mysterious text was soon revealed to be an innovative and unsettling marketing campaign for the horror sequel, The Black Phone 2. The phrase "It's for you" is a direct and chilling quote from the first film, used when the ghostly victims communicate with the main character through the disconnected black phone.

The article describes the stunt as a "jump scare in your pocket," praising it as a highly effective marketing tactic that perfectly captured the movie's unnerving tone. By creating real-world suspense and generating significant online buzz, the campaign from Universal Pictures and Blumhouse successfully teased the film's return in 2025. A follow-up message later provided a link to the movie's teaser trailer, confirming the source of the mysterious text.

Visit https://nerdist.com/article/black-phone-2-scary-marketing-text-was-a-jump-scare/ to read or listen to the article.

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