Get a "Heck Yes" with Carissa Woo Wedding Photographer and Coach

Happy Woo Wednesdays!

I have Mark is the President of The I Do Society - the wedding industry's authority on advertising. The I Do Society helps wedding businesses use Google Ads, Meta Ads and TikTok Ads effectively to reach and convert the right couples.

Me and Mark were both speakers at the Wedding Summit last month and I knew my audience would love to hear about this topic.

They are the most experienced team in the industry when it comes to deeply understanding ad platforms as well as the wedding industry and by pairing these two areas of expertise we are able to create highly effective ad campaigns for anyone who needs help.

Today we chat all things : TikTok Ads - He Shares what makes this platform different, how wedding businesses can benefit from this platform, how to get started and what to use for their video in the ad. TikTok Ads is an effective way to reach the right couples and get them to start falling in love with what you offer.

Connect with The I Do Society

Free in-depth course: How to create an effective TikTok video ad

https://learn.theidosociety.com/courses/create-effective-tiktok-video-ad

https://www.instagram.com/theidosociety/

Connect with Carissa

https://www.instagram.com/carissawoo/

Buy my book https://heckyesmedia.co/book

Happy Woo Wednesdays,

Today I have my current student going through my new program. He name is Renee Sternhagan and she is truly my soul sister.

She was inspired by episode 101 with Ed Super Simple Marketing about ChatGPT. She listened to the episode and then wrote 3 blogs post with ChatGPT that night.

I said, "hey, lets make a podcast episode about that"

Today's hot topic is all about

Simplifying content creation - removing the feeling of being overwhelmed using...

Chat GPT 1. bogging 2. email marketing 3. social media

Renee is on this journey to create images that stop people from scrolling. She wants them to have their breath taken away by the emotions that are coming out of the image. That's coming to each session as intentional as possible.

Renee is a New England based Wedding & Boudoir Photographer. Her Passion for delivering Cinematic, Emotional, and seductive images to her clients is her obsession!

Her outgoing and supportive direction helps clients combine movement and intimacy to create passionate, drama-filled imagery. Never stale, always alive!

Favorite sales technique : How do you get a HECK YES from your dream clients?

I was once told by a coach "Love the one you are with". Your clients need to feel like they are supported and that you are a person in their corner. Sales is all about making people feel like you understand their needs.

Bonus for all of you.

I have a semi-anual labor day boudoir packages that I've started to promote. My new studio space in Manchester, NH is a great place to have your first boudoir session.https://www.decoreveriestudios.com/boudoir/

Connect with Renee

www.decoreveriestudios.com

https://www.instagram.com/decoreveriestudios

Connect with Carissa

Buy my book: www.heckyesmedia.co/book

Happy Woo Wednesdays. I have Mark Addington in the Get a Heck Yes house. His passion and smile are contagious and I can literally hear him smile through the phone.

In 2019 Mark was elected Director of Education for the local San Francisco Chapter of WIPA, then stepping into the role of International Director of Education for WIPA just two years later. He has helped me with my speaking career and I can't thank him enough.

Hot topic: Keep reinventing yourself to keep the passion and avoid burnout.

Mark says to schedule time to pause every so often to assess what's working for your business and what you can improve on.

Mark Addington fell into the wedding industry as a side hustle while working at a busy San Francisco casting agency. After a few years working on television and movie sets the casting agency moved to L.A. so it was time to make a change and Mark became a permanent fixture in the wedding industry. Fifteen years later Mark decided to leave the safety of a big box DJ company and pursue another creative job working for the illustrious Pixar Entertainment. In 2018, while waiting for his contract to be renewed, Mark established Mark Addington Events LLC, an award-winning wedding & entertainment company. In the last 20 years he has DJ'd and Emceed hundreds of weddings and events not only in the San Francisco Bay Area but all across the U.S. and the Caribbean.

Connect with Mark

https://www.facebook.com/markaddingtonevents , https://www.instagram.com/markaddingtonevents/

www.markaddingtonevents.com

Connect with Carissa

Buy my book

https://heckyesmedia.co/book

instagram.com/carissawoo

Happy Woo Wednesday!

Today I have my past student Kyra Iverson photo. Even though she was a photographer veteran for 8 years, she hired me because she wanted to level up her personal brand and get more leads. That she did. She now is crushing it with her new studio. Check out her amazing work.

Kyra wants small businesses to learn their success is based on how they care for themselves and others. They don't have to hide their struggles in order to be successful.

Today is the most important topic: Mental health

If you are struggling, please reach out to us or talk to someone. You are loved.

- Prioritizing yourself outside your business and skills.

-pour back into yourself by giving yourself grace and investing in your health. (THERAPY)

-Authentic Businesses now are based on having real people with real life experiences. Open up!

- You are the boss, take time off treat yourself. It's ok to not be ok.

Kyyra and is the owner and head photographer of Kind Hearted Images, 10+ year-old business in the greater Bay Area that specializes in capturing a lifetime of love. She is a small business owner who struggles with physical and mental illnesses.

Favorite sales technique: How do you get a HECK YES from your dream clients?

Offering deadline discounts. I believe you were the one who showed me this technique to offer clients a deal and give them a timeframe to respond. It's been one of the most successful tools.

Connect with Kyra ;

www.kindheartedimages.com

Connect with Carissa Woo

Buy my book for wedding photographers: https://heckyesmedia.co/book

https://www.instagram.com/carissawoophotography

Happy Woo Wednesday!

have Joseph Rivera in the Get A HECK YES house! He's one of my fave dj,mc's and we have been working together for over a decade now. He plays the most original games at weddings that people go crazy for.

DJ MoJOE also has the best website I have ever seen. We are going to dive deep into how you can make your website work for you. Tune in

Hot Topic: "Digital Magnetism: Tailoring Your Website to Attract the Right Clientele

Backup 1: "Sophisticated Persuasion: Subtle Selling Strategies for the Discerning Buyer"

Backup 2: "Tube-Generated Traffic: Harnessing YouTube for Lead Generation and Event Bookings"

Backup 3: "Boosting Your Confidence to Leverage Video Content"

DJ MOJOE is a full-time DJ with 13 years of experience providing awesome music to amazing clients. In addition to DJing, DJ MOJOE is an experienced mentor who is now expanding his services to help beginner DJs be successful in the wedding DJ industry. DJ MOJOE's commitment to a seamless process and client collaboration sets him apart, guaranteeing exceptional events that leave lasting impressions and elevate the overall experience.

Connect with him

www.djmojoe.com ; www.weddingdjmastery.com

Connect with Carissa

https://heckyesmedia.co/

https://www.instagram.com/carissawoo

Buy my book and get the bonus https://heckyesmedia.co/book

Happy Woo Wednesdays!

My followers have been telling me they want an episode of Chat GPT. Here it is. You are going to be mind blown by Ed OYAMA. Also, if you want your biz to be on the front page of google, hit him up.

When you collaborate with ChatGPT the right way, it's like magic - helping you get past the hard and boring stuff in marketing so you can get back to what you do best!

Ed Oyama is the founder of Super Simple Marketing! Ed helps local business owners stop being their city's "best known secret" and take their place as their city's category kings and queens. He helps owners find simple and smart strategies, and he wants to make marketing simple again!

3 Marketing Secrets with ChatGPT

1. START right - the first thing you tell it is *everything*

2. FEED it right - show it as much of your content and voice as you can!

3. CHAT right - when you chat with it the right way, it can keep on learning!

bonus secret: paying $20 is worth it to get the best version of ChatGPT.

Freebie

Yes! I've got a free Marketing Magic with ChatGPT mini-course! It'll help you set up your own personalized ChatGPT marketing expert exactly how I do it for my clients - in less than ten minutes!

supersimple.club/heckyes

Connect with ed

https://supersimplemarketing.net/

https://www.instagram.com/supersimplemarketing/

Connect with Carissa Woo

https://heckyesmedia.co/

https://www.instagram.com/carissawoo

OMG!!!

Happy Woo Wednedays! It's my 100th episdoe of Get a HECK YES! What an amazing journey it's been. Thank you to my generous guests that have dropped so many knowledge bombs.

I'm truly grateful and there is so much more to come.  

Today, this is the audio of my speech at a WIPA Event. It's my big speaking event and 75 wedding pros attended.

I teach you how to Fill your inbox with inquiries:

1. Become the one, the go to one where everyone want to hire you
2. How 10x your audience by using the power of leverage - Grow your IG and at the same time, create your dream team
3. Be a walking lead machine everywhere you go
4. How to automate your marketing

Thank you to Maleka for this audio

https://www.instagram.com/carissawoo

https://heckyesmedia.co/

Happy Woo Wednesdays!

I have my good friend Joyce Choi (photography) in the HECK YES house.

She went through my 3-month coaching program 2 years ago. Now is fully booked and started a beautiful bridal studio in LA call House of Maray. She is also my lead associate photographer.

https://www.instagram.com/houseofmarey/

House of Marey is a Minimal, Pre-wedding, Luxury, Editorial Studio with all-inclusive bridal gowns and HMUA. I went there and it was glorious full of 4 rooms to shoot (Korean inspired).

Now you don't have to go to Korea or Thailand to get this type of photography and experience. You don't have to worry about the weather either.

She hired me as her coach because she didn't know what the sales call was. Now she has mastered the sales call. So proud of Joyce.

Today she shares her journey with opening House of Marey, finding the home, renovating it, curating all the designer dresses and her big vision. Joyce is revolutionizing the industry.

Joyce said her fave get a HECK YES technique is to study your craft every day to get inspired.

https://www.instagram.com/joycechoiphoto/

Happy Woo Wednesdays! 

I have a super special guest today. Elise Darma! She is on youtube and Instafamous. I've been following her for many years and she's a good person to follow. She is an introvert and is not naturally one to be in the spotlight. She is living it up in Barcelona with her fiance and baby bump now with because she has built the online biz of her dreams.

Her fave HECK YES technique; Make your offer a NO-BRAINER.

Hot Topic:

How to easily batch video content: Know what season of business you are in; PLAN out your video first; Film, edit, and write captions in batches; Build up a library of B-roll footage on your phone.

The biggest takeway today is that you don’t have to do ~all the things~ on Instagram, because nobody wants to be on their phone 24/7. Mastering social strategy doesn't have to feel like working at NASA.

Elise Darma is a marketing educator who specializes in helping not-so-Insta-famous business people make REAL revenue directly from the free apps we know and love. She’s helped over 30,000 people truly grow their businesses, sell more programs and build money-making brands. Elise has been featured for her social media marketing expertise in Forbes, Entrepreneur, Digital Marketer and Social Media Examiner.

Free Reels Calendar: https://onvideo.co/calendar

https://instagram.com/elisedarma

https://elisedarma.com/

Connect with Carissa Woo

https://www.instagram.com/carissawoo

https://heckyesmedia.co/

Happy Woo Wednesdays!

I have my dear wedding planner friend, Sarah Wang from My Wedding Song Bird in the Get a HECK YES HOUSE. We have been working together for over a decade now.

How niching down can help you book destination weddings

1. Site Visits / Research

2. Collaborations / Styled Shoots

3. Marketing - SEO (blogs) + Social Media

4. Join Destination Wedding Pro groups/organizations & attend conferences so your followers & industry peers see you as a pro in destination weddings!

Sarah Wang is the founder and principal planner at My Wedding Songbird, a Chinese American wedding planning company. She's Tawainese and is fluent in Mandarin and English and not only plans weddings but also officiates and MC weddings. She got into the wedding industry as a wedding singer 8 years ago, hence the company name, My Wedding Songbird. She has grown her team from just herself to a team of 10-12 talented and hard-working ladies who are all passionate about making our clients' dream weddings come true, from LA to Mexico to Hawaii to Bali, Sarah continues to expand My Wedding Songbird worldwide. (We have just booked our very first UK wedding!)

Sarah's WOO Factor

Her teams understanding of Chinese American wedding traditions, such as tea ceremony, door games, and also, her team speaks Mandarin and Cantonese, and they now also have a Vietnamese coordinator/MC/officiant/assistant! Her niche market is Chinese/Vietnamese American, so all these are very valuable for their couples.

Connect with

https://www.myweddingsongbird.com/

https://www.instagram.com/myweddingsongbird/

Connect with Carissa Woo

https://heckyesmedia.co/

https://www.instagram.com/carissawoo