Get a "Heck Yes" with Carissa Woo Wedding Photographer and Coach

Happy Woo Wednesdays!

Do you want to grow your Instagram and following and personal brand? Who doesn't. 

Nathan grew his following from 1k-22k in one year, wowie!!!! This is one of my favorite episodes of Get a Heck Yes.

Nathan talks about mindset, tactics, and how to build/grow a personal brand online. He has the most personal, authentic, and empowering brand!

Nathan Chanski is first and foremost, a child of God and a husband to his wife Kayla. Nathan is also a Wedding Photographer and Photography Educator based in West Michigan. He has photographed weddings and couples, full-time for the past 3 years, and within the past year has taken his knowledge and experience to the photography education space. His passion will always be glorifying God, and empowering others to create the life and business of their full potential.

Highlights

• 6:00- 7:10: The power of podcasts

• 24:09- 25:05: Identifying with someone else

• 36:05- 37:55: Breaking the rules of marketing

Connect with Nathan

https://www.instagram.com/nathanchanski/

Connect with Carissa

https://heckyesmedia.co/

https://instagram.com/carissawoo

https://pages.heckyesmedia.co/leadgen

HAPPY WOO WEDNESDAYS!

LET'S GET IN THE MIND OF A FAMOUS WEDDING PLANNER...HOW HOLLY CHOOSES HER VENDORS FOR HER COUPLES.

IF YOU WANT TO GET ON PREFERRED VENDOR LISTS, YOU ARE GOING TO WANT TO TUNE IN.

Holly Gray is the CEO of Anything But Gray Events and a second-generation wedding planner in Los Angeles. Her focus is on colorful wedding planning and design for the joyously creative. With a mindset of community and a drive to create a more inclusive and welcoming wedding industry, Holly sits as the Director of PR & Marketing for WIPA SoCal.

Connect with Holly

https://www.instagram.com/ANYTHINGBUTGRAYEVENTS/

Connect with Carissa

https://www.instagram.com/carissawoo/

https://heckyesmedia.co/

Happy Woo Wednesdays!

Do you want to have a faith based business> Tiffani has been my buddy for 13 years. We are Southbay natives and grown-up in the industry together. Her and her sister shot my wedding in 2015. I'm sure you heard of Sun and Sparrow.

https://californiaweddingday.com/real-weddings/carissa-stu-fabulous-affair-where-whimsical-meets-modern-pop

She left her photography biz to go into ministry. Her sister Ellie took over the biz.

I opened up about my faith with God.

What we chat about today:

1. I left my 6 figure business to go into ministry

- It's never too late to go after what God calls you to do.

- Being a Christian having faith in today's world is hard, but it's worth sharing God's story in your life.

- every business can be a mission field. If God is calling you to share your faith, then go after it. People love connecting with your passions and there are tons of people who are interested in sharing your passions.

Bio and words from Tiffani:

My name is Tiffani Matsuura. I was a wedding photographer for 13 years and owned a business with my sister. In 2021, I heard from God that He wanted me to become a missionary. I jumped in and ran after Him! I'm working on what it looks like to be a full-time minister in the city of Los Angeles. At the moment I'm creating a podcast that talks about faith stories and encourages people to deepen their faith and walk with Jesus.

Connect with Tiffani

https://aworthytreasure.com/

https://sunandsparrow.com/

https://www.instagram.com/aworthytreasure/

Connect with Carissa

https://www.instagram.com/carissawoo/

https://heckyesmedia.co/

Do you need a new website?

Your website is often the first encounter a potential client will have with your brand—it's the very start of your client experience! A well-designed and strategic website can get your ideal clients to say "heck yes!"

Alex Collier is a brand and web designer for wedding professionals. She is a certified Showit design partner specializing in creating websites with beauty and brains. She also has a line of gorgeous Showit templates for wedding pros in her template shop!

Hot topic - how to use your website to get clients to say "heck yes!" Tip 1 - User Experience - I always say, "Your website is an airport not a museum." At the end of the day, clients are coming to your site to find information and make a decision. It's your job to make that as easy as possible for them! Tip 2 - Branding - Use visuals that are going to connect with your ideal client. Curate images strategically and use fonts and colors that evoke your ideal client's aesthetic. Tip 3 - SEO - Part of getting the right people to say "heck yes" is getting the right people to your site in the first place! Being strategic about your content and following best SEO practices can help the right people find you!

alexcollierdesign.com/shop

@alexcollierdesign

Happy Woo Wednesday!

Today I interviewed my past student Danielle, Colorado wedding photographer.

She went through my 3 month coaching program. After my program, she went on to make 53k in 5 months. She signed up with me because she was getting inconsistent leads. Now she is fully booked and can't keep up with the leads!!!! So proud of her.

Today we talk about branding! She is a fun, colorful wedding photographer serving outgoing, fun-loving couples who love to have wild dance parties!

Danielle is the  queen of color!

Words from Danielle: Color is my specialty and I do it very very well without going overboard. Color makes me feel happy, bright and joyful. My goal is for my couples to look back at their images in 10 years and remember exactly what their day looked like and felt like. I want them to see all the pops of color as they once were. I don't want to take out color, make things darker and remove the natural beauty of all the colors incorporated into my couples’ days.

On Friday, I have a bonus episode with Alex. https://www.instagram.com/alexcollierdesign/

She is the one the made Danielle's amazing website Www.indypopphoto.com

https://www.instagram.com/indypop.photo

Www.indypopphoto.com

Happy Woo Wednesdays!

I've been hearing about SEO search engine optimization for the last 12 years. Do you really understand it?

If you don't understand it fully, you will want to tune in this episdoe. Most photographers over-complicate SEO (image tagging! Alt text! Blogging!) and focus too much on the tiny details. The bigger picture is more important-- what are your clients searching for, and how can you create the most helpful information on that topic?

Sara Dunn is a Wedding SEO Specialist for wedding photographers other wedding professionals who want their websites to rank higher on Google.

With a knack for making SEO easy to understand, she’s created a unique Wedding SEO Framework that simplifies what it takes to get your wedding business in front of your dream clients.

She was named a WeddingPro educator for 2022 and has presented to audiences including WeddingPro, WIPA, and Wedding MBA.

Connect with Sara

https://saradoesseo.com/

https://www.instagram.com/saradoesseo/

Connect with Carissa

https://heckyesmedia.co/

https://instagram.com/carissawoo

Happy Woo Wednesdays!

I think Melanie has changed my life forever. She explains money so well. I love her story about having addict parents and how she saw nothing but opportunity. I had so many money mindset shifts after this conversation.

From Corporate dropout to 7 fig CEO, Melanie has navigated out of poverty and into prosperity. She helps other women rise to multi 6 & 7 figs online with money mastery, marketing and soulful selling.

Hot topic: the energy behind sales

- How we see money

- How we market online

- The bridge between energy and strategy

CCC for $67 (normally $147) https://sales.melanieaubert.com/ccc-podcast/

Connect with Melanie

@itsmelanieaubert

@therichmanpodcast

iamarichman.com

Connect with Carissa

https://www.instagram.com/carissawoo/

https://heckyesmedia.co/

https://www.youtube.com/channel/UCtvmPhMUXgrSOlYk_0V-bVQ/featured

Zencastr

https://zen.ai/heckyes1

https://zencastr.com/pricing

Promo code: Carissawoo for 30% off of your first 3 months

Happy Woo Wednesdays!

I have a very special guest, Renée Sabo, named Best Wedding Planner by Boston Magazine. She is incredibly detailed oriented and personal with her clients! They all mean a great deal to her and she give them the best client experience.

I was on her podcast called The Confetti Hour a couple weeks ago chatting about how to get on the preferred vendor list. I spill my most embarrassing wedding stories, it's so funny.

You are going to love this Hot Topic today. I wish I knew this when I started my business 12 years ago: 5 Steps to Strategically Position Yourself in the Wedding Marketplace.

Brand positioning is an often-overlooked piece of formidable marketing strategy. Still, it's the key to setting yourself apart from competitors and presenting your brand as a unique solution to clients’ problems. Attendees will walk away with Renee's five easy steps to position oneself in the right market and attract a clientele that fits in with their goals, including tips for those who are building all-new brand strategies from scratch.

Takeaways include:

- How to divvy up your market into well-defined segments that drive your marketing approach.

- All the questions you need to ask to analyze your current position in the market (and how the answers influence what you do next).

- Tips for revisiting and refining your brand position to ensure you’re always up to date with the current market and where you stand.

Connect with Renee

When I was on Renne's podcast talking about getting on the preferred vendor list.

https://podcasts.apple.com/us/podcast/the-confetti-hour-podcast/id1449103699?i=1000555900339

Connect with Carissa Woo

Watch this episode live on Youtube https://www.youtube.com/watch?v=bGbAMczPCg0

https://instagram.com/carissawoo

https://www.instagram.com/carissawoophotography/

https://heckyesmedia.co/

Zencastr

https://zen.ai/heckyes1

https://zencastr.com/pricing

Promo code: Carissawoo for 30% off of your first 3 months

Lets Make Art

https://zen.ai/heckyes

20% off your first art

Today I have a special guest Jainé Kershner. I was on her podcast a month ago chatting about mastering the sales call. You can listen to it here. https://www.teawithjaine.com/blog/how-to-master-the-dreaded-sales-call-with-carissa-woo

Jainé Kershner is an amazing wedding photographer and coach in the Hamptons.

Today we have another HOT topic and it's all about Submissions. I remember the first time I got published on 100 Layer Cake, I almost died of happiness. It changes the trajectory of your business. You can see the feature here. https://www.100layercake.com/engagements/l-meets-paris-engagement-shoot/

Our Carissa Woo Photography team went on to get published on many other wedding blogs and magazines.

Today Jainé gives 5 tips on how to submit their next wedding to an online or print publication.

Bio about Jainé

In 2018, Jainé Kershner Photography launched Tea with Jainé to directly educate wedding photographers with honest answers, actionable steps, and tangible tips to successfully grow and create a profitable photography business.

Jainé Kershner hosts her weekly podcast “Tea with Jainé” where she chats with wedding industry insiders who share their knowledge, experience, and expertise directly with her audience. Jainé is a dedicated business coach who offers one-on-one sessions along with submission curations services for wedding photographers.

Visit www.teawithjaine.com to find out more & work with Jainé!

 https://www.instagram.com/jainekershner/

 https://www.instagram.com/teawithjaine/

Download her freebie - How to get published

 https://www.teawithjaine.com/blog

Connect with Carissa Woo

 https://heckyesmedia.co/

 https://www.instagram.com/carissawoo/

 https://www.instagram.com/carissawoophotography/