In this episode, Carissa sits down with Melissa Arlena—photographer turned SEO coach—to simplify the world of search engine optimization for creatives. If you’re tired of relying on ads or just crossing your fingers for inquiries, this episode breaks down what it really takes to start ranking, showing up, and booking dream clients—without the overwhelm.

• How to get your website to rank (without tech stress)
• The biggest SEO mistakes photographers are making
• Simple steps to boost your visibility today
• Why SEO isn’t just for “techy” people—and how you already have what it takes
• The power of keywords, blogging, and Google love

Melissa speaks photographer, not tech guru. She’s been behind the camera herself and knows exactly how to guide creative entrepreneurs toward sustainable, organic growth—so you can stop guessing and start growing.

Melissa is the founder of Picture Perfect Rankings, where she teaches photographers how to master SEO, attract their ideal clients, and grow confidently—without paid ads. With a background in photography and a passion for teaching, she makes SEO feel simple, fun, and totally doable.

🎧 Tune In + Take Notes
This episode is packed with actionable tips—perfect for any creative who wants to grow without hustle.

Host: Carissa Woo
📸 carissawoophotography.com
📱 @carissawoo
🎤 Get a "HECK YES!" Podcast

Connect with Melissa

https://pictureperfectrankings.com/

In this episode, you’ll learn:

• Why a simple selfie video can book more sales calls than a $5K studio production

• The story of a shy marketing consultant who created 3 videos in 3 days—and saw amazing results

• Why going viral is overrated—and the one Super Skill that matters more for sales

• A 3-step video script you can use today - and make effortless videos in less than five minutes!

📲 Connect with Ed: https://www.instagram.com/supersimplemarketing

Grab the Freebie:
Want to start making videos that book calls in under 5 minutes?

Download Ed’s free guide: The One Simple Video Script
(No fancy gear. No editing. Just a super easy video you can shoot with your selfie camera)

https://onesimplevideo.com/

https://instagram.com/carissawoo

Podcast sponsored by 17hats.com use code heckyes to get 50% the entire year

✨ Episode Overview:

In today’s episode, I chat with the vibrant and passionate Claudia Terrazas — wedding planner, cheerleader for her couples, and the ultimate bringer of flamingo energy. Claudia is the owner of Time with Terrazas, a Southern California–based wedding and event planning company serving multicultural couples who value rich traditions and joyful celebrations.

We dive into what it means to provide true hospitality and integrity in the wedding world, and how deep, genuine connections can be the secret sauce to landing your dream clients.

Claudia’s colorful personality and approach to inclusivity makes her stand out in a pond of swans — and she’s here to help you get a big ol’ HECK YES from the people you most want to serve.

🔥 What You'll Learn in This Episode:

• Why quality over quantity leads to better client relationships
• How Claudia infuses positive energy and deep communication into every event
• Her secret to making dream clients feel seen, celebrated, and excited
• What it means to be “a flamingo in a pond of swans” (and why you should be one too)
• The power of embracing your cultural identity in your business

🎯 Main Takeaway:
Hospitality + Integrity + Joy = Long-lasting client love. Claudia reminds us that bringing our full, authentic selves to the table creates chemistry, connection, and unforgettable celebrations.

📲 Connect with Claudia:
Website: www.timewithterrazas.com
Instagram & Facebook: @timewithterrazas

Connect with Carissa https://instagram.com/carissawoo

🎧 Episode Overview:
In this heartfelt episode, Carissa sits down with Daniel Padrnos, a professional toastmaster and co-founder of Supra Dinner Society. Daniel introduces us to the ancient tradition of the Supra dinner, a celebration rooted in connection, meaning, and unforgettable memories.

He shares how his team transforms ordinary dinner parties into sacred, heartfelt experiences that go far beyond food and wine — using toasts, storytelling, and deep listening to create something truly magical. You’ll walk away inspired to rethink how you gather and celebrate life’s milestones.

🔥 Hot Topic:
How to Make Any Celebration Deeply Meaningful

🎯 Daniel’s Top Tips:

1. Don’t get lost in the fancy details — focus on the meaning of the moment.
2. Bring a toastmaster (Tamada) to guide the energy and storytelling.
3. Open the floor for spontaneous, heartfelt toasts from guests.
4. Celebrate people — not just the occasion.

💡 Main Takeaway:
Glitter is great, but human connection is what truly makes a gathering unforgettable.

💥 Daniel’s "HECK YES!" Sales Technique:
He builds trust and deep understanding before the celebration even begins — asking clients about their loved ones and what the event means to them, ensuring every moment is intentional and powerful.

🌟 Woo Factor:
Spontaneity and authentic human connection. Supra Dinners are unlike anything you’ve experienced!

🎁 Special Gift for Listeners:
Use promo code “WOOWARRIOR” for a discounted seat at a community Supra in Seattle!
👉 Learn more at supradinner.com

📱 Follow Daniel & Supra Dinner Society:
Instagram & Facebook: @supradinnersociety

Connect with Carissa https://instagram.com/carissawoo

In this episode of Get a “HECK YES”!, Carissa Woo is joined by Tom Chelednik, a seasoned leader in the wedding industry with over 17 years of experience. As the Director of Vendor Engagement for The Knot and WeddingPro, Tom travels across the country, connecting with wedding pros and staying ahead of the latest trends.

Tom dives deep into WeddingPro’s Real Wedding Study, the largest and most comprehensive wedding data report in the U.S., capturing insights from nearly 17,000 couples.

• Today’s Couples, Unpacked: Understand modern couples' budgets, guest counts, wedding styles, and how they use planning tools.
• Crack the Gen Z Code: Discover how to build authentic connections with the next generation of couples based on their values and planning behavior.
• Strategic Marketing Tips: Learn how to apply data-backed insights to your own marketing and client experience strategy.
• Tom’s Favorite Sales Technique: How to get a “HECK YES!” by connecting your offer directly to what couples actually care about—using real data.

Want the Real Wedding Study Summary?
👉 Scan the QR code (shared during the episode) for immediate access to the key findings and takeaways from this powerful report.

Tom stands out by engaging with over 80,000 wedding professionals every year—learning, sharing, and elevating the industry from coast to coast.

• Website: weddingpro.com
• Instagram: @weddingpro | @tom_chelednik

Connect with Carissa https://www.instagram.com/carissawoo

About This Episode:

On today’s episode of Get a "HECK YES"!, I sit down with the incredible Nayri Kalayjian—also known as the Wedding Fashion Expert. From bestselling author to celebrity bridal stylist and business coach, Nayri has transformed Lovella Bridal into one of the most sought-after bridal brands in the country.

We dive deep into:

• How Nayri creates a unique, high-touch customer experience using tech and team strategy
• Her favorite sales techniques to get a HECK YES! from dream clients
• How to stand out in a saturated wedding market with your “Woo Factor”
• Why branding and online presence are everything in today’s wedding world

Whether you’re a bridal pro or just love boss woman energy, this episode is packed with gold.

🎁 Free Gift for Listeners:
Download Nayri’s Wedding Day Checklist – a must-have resource for brides and bridal pros alike:
👉 weddingfashionexpert.com/downloads

Watch the Interview on YouTube:
Subscribe & Watch →

💬 Let’s Connect:
If you loved this episode, screenshot and tag us on Instagram @carissawoo and @weddingfashionexpert with your favorite takeaway! Don’t forget to hit follow and leave a 5-star review 💖

Instagram: @weddingfashionexpert | @lovellabridal | @lovellaplus
Website: weddingfashionexpert.com | lovellabridal.com

Overview:Today’s episode features executive coach and bestselling author Deekron Krikorian, MBA. Deekron specializes in merging high performance with holistic well-being, empowering professionals to excel mentally, physically, and emotionally. Drawing from his diverse background as a Big-4 CPA, management consultant, and tech startup founder, Deekron introduces his groundbreaking “whole person” transformation method detailed in his bestselling book, The Nine Shifts.

Key Highlights:

• Mindset Mastery: Understand how your mind creates resistance and limiting beliefs that fuel perfectionism and procrastination.
• Energy Optimization: Discover practical habits around movement, nutrition, sleep, and emotional regulation to prevent burnout and sustain energy.
• Purpose Alignment: Reignite your motivation by connecting deeply with your unique purpose and understanding your “why.”
• Habit Formation: Learn empowering habits through repetition, accountability, and simple strategies that create lasting change.

Main Takeaways:

• Techniques to get into action effortlessly without relying solely on willpower
• Strategies that maintain both high performance and overall well-being
• Empowerment tools that serve as a stress shield, preventing burnout
• The powerful 60-second morning ritual to maintain motivation and consistency for life

Sales Strategy to Get a HECK YES:

• Empathetic listening
• Releasing attachment to outcomes
• Building trust through authenticity, commitment, and fun
• Removing limiting beliefs
• Simplifying the process to start

Deekron’s Woo Factor:Unlike typical executive, mindset, or health coaches, Deekron uniquely blends these disciplines into a comprehensive approach focused on true, lasting behavior change—helping individuals thrive in every facet of work and life.

Special Gift for Listeners:Enjoy exclusive access to the first three chapters of Deekron’s book, The Nine Shifts, empowering you with transformative insights right away.

👉 Download Your Free Chapters Here

Tune in to transform your approach to motivation, energy, and sustained high performance!

Connect with Deekron https://healthyhighperformer.co/

Connect with Carissa Woo  https://www.instagram.com/carissawoo

https://www.digitalwealthhypegirl.com/24-hr-ai-challenge - Make a digital product

About the Episode:Join us for an inspiring conversation with Kathy Huynh Cabico, a bridal makeup artist with over a decade of experience and the founder of Kathy Huynh Artistry. Beyond artistry, Kathy is a dynamic mindset and business coach dedicated to helping makeup artists break free from feast-and-famine cycles and effortlessly attract dream clients.

Hot Topic:Bringing Awareness to Mindset and Subconscious Programming for Makeup Artists and Wedding Professionals

Key Takeaways:

• Discover the subconscious beliefs and stories holding you back.
• Clearly envision your dream business: how it looks, feels, and operates.
• Learn techniques to rewire your subconscious mind and nervous system for lasting success.
• Implement daily actions and decisions from a place of confidence and certainty.

Main Insight:Gain deep insights into your subconscious programming and actionable steps to shift your identity, empowering you to elevate your business to new heights with ease.

Kathy’s HECK YES Technique:Getting potential clients on a call and impressing them with confidence, personality, and undeniable expertise.

Kathy’s Woo Factor:With two decades of customer service excellence, Kathy creates unforgettable client experiences, making brides feel beautiful inside and out. As a coach, she uniquely addresses the critical yet overlooked 90% that genuinely drives business success.

Special Gift for Listeners:Free Masterclass: "Mindset Mastery for Beauty Pros"—Step into your next-level identity and transform subconscious programming for unstoppable success.

👉 Claim Your Spot Here

Connect with Kathy:

• Website: kathyhuynhartistry.com
• Instagram & Facebook: @Kathyhuynhcabico, @Kathyhuynhartistry

Connect with Carissa Woo

https://www.instagram.com/carissawoo

Join the 24 hour challenge https://www.digitalwealthhypegirl.com/24-hr-ai-challenge

Telling Your Story Authentically 

Power of Consistency with DJ Kevro