Get Clients Now

In episode #142 I revealed the most powerful Genetic Buying Trigger I’ve ever discovered - “Positive Expectancy.” On today’s show I’m going to show you the NEW “No-Pressure” Method, which is hands down the most-effective method for activating this buying emotion in the minds of your prospects, clients, customers and patients. 

I’m revealing this framework on today’s show in hopes that you’ll be able to use this NEW method to convert more prospects into paying clients and sell a lot more of your stuff.

If you’re like me & if you’re like the Members in the FunnelTribes online community, you know that positive word of mouth often occurs) by accident.  At other times it’s occurs as the result of a well-planned strategy. 

In either case, there are five basic elements that positive word of mouth requires in order to spread like wild fire.  

The T5 Framework reveals those elements and today we’ll discuss element #1 the “Talkers”.  Specifically, How to identify and activate their word of mouth activity.

Even if your brand has the best story or compelling topic imaginable, it still requires more to spread.

Successful word of mouth brands make the biggest impact by providing the infrastructure that’s needed to help their messages spread. 

In the last 18 months there’s been a significant increase in the number of brands using word of mouth as a marketing technique.

That increase is due to the growth and availability of free tools for monitoring and engaging with online word of mouth conversations.

Without a doubt the #1 reason you fail to convert prospects into paying clients is the failure to create positive expectancy in their minds. What is positive expectancy anyway? Simple: When your prospect hears your presentation and says:  “You know now that you’ve explained it, I can see how that would work for me. I can totally see myself doing that.” 

On today’s episode I’ll show you the easy way to create that state of positive expectancy in your prospects mind so you can increase conversions quickly.

Positive word of mouth that gets shared consistently & successfully begins with a message that’s spreadable.  The topic of your message has to contain one or more elements of innovation, passion, power, prestige, trust, or mystique.  

Having said that, however, it doesn’t mean that spreadable messages have to be complex or fancy to be effective.  So, once you find a topic that’s interesting and/or compelling enough to motivate your talkers … you’re well on your way to word of mouth marketing success.

A WARNING FOR BRANDS: When Krispy Kreme first arrived they enjoyed rapid growth driven by positive word of mouth.  Their doughnuts were hard to get, fresh & in limited supply.  

Their amazing growth, however, instantly disappeared when they put their donuts (cold and stale) on store shelves and in every gas station under the sun. 

Sadly, the management at Krispy Kreme “killed everything that was buzzworthy and remarkable” about the brand … when they “Forgot Why People Were Talking About Their Brand”.

On today’s episode, we’ll pick back up with part two of the interview and business building blueprinting session I began in episode #133 with Andy Young CEO of P3Gardening.com 

Specifically on today’s episode, I’ll show Andy how to take his six-figure (part time) offline business and transform it into a mid-to-high six-figure online business 

These are mid-to-high-level strategies that include the use of webinars, paid traffic and other methods of automated client acquisition, conversion and retention

There’s an old Yogi Berra saying: “Nobody goes there anymore; it’s too crowded!” Understanding why people engage in positive word of mouth reveals fact #2: Overexposure kills the desire to share.

This is one of the most obvious (but most overlooked aspects) of word of mouth. If you want to keep positive word-of-mouth going, keep your brand new and fresh.

Don’t continue doing things “the same old way” year after year and expect people to be excited about sharing news about your brand with others.

Offering clients “incentives to spread the word about you and your brand” is often a mistake. Here's why: You can make them feel dirty if they're paid for it. Some things in life should never have a price tag. Things like friendship, favors and recommendations for a product or service.

People engage in word of mouth because they love you & your brand, or they do it because it makes them feel good. So, if you want to kill positive word of mouth about you and your brand … offer a monetary reward.

The desire to be a part of a group is one of the most powerful human emotions. We want very badly to be connected.  Talking about products & services is one way we achieve that connection.

Our clothes, our cars, & where we shop are ways we show who we are. We share a bond with people who like the same teams or bands that we do, and we feel a similar connection with those who like the same cars or clothes.

The passion generated by being in a group of enthusiasts translates very easily into word of mouth.