Get Clients Now

In this episode we're doing a 'LIVE' business blueprinting session with Andy Young of www.p3gardening.com (a new member in the FunnelTribes online community).

Andy has built a six-figure business (working part time), but it requires him to travel and attend trade shows. Today, we'll help him double his revenue; increase his margin by 25% - 30%; and dramatically reduce his time traveling.

We're increasing his brand's online presence, building a markeitng funnel, increasing his authority and celecbrity

Some people talk because it makes them feel important when others ask for their opinion.

They love being seen as the “go-to-expert.”  In fact, the more that people ask their advice, the more important they feel. 

If you want to generate more positive word of mouth for you and your brand, identify ways that you can recognize these clients.  Look for ways you can help them elevate their status.  

Acknowledging them, keeping them in the loop, and asking for their input are great places to start.

The desire certain types of people have to look smart, appear valuable or important is often paired with an altruistic higher-level motivation – “The genuine desire to help other people.”

They want everyone else to enjoy what they are enjoying, and it bothers them when they see people making bad decisions.

To generate more word of mouth marketing, identify these people in your tribe and help them to help others.  Give them samples to share, information to distribute, and messages to forward.

Word of mouth is always driven by emotion and the desire to improve one’s status, not by the specifics of your business.  People share because they want to look smart, valuable or important.    

The people that are known for giving others good recommendations have no shortage of people coming to them for advice. 

So, if you want to generate more positive word of mouth, your job is to (1st) identify these Knowledge Mavens from your Tribe and (2nd), give them information they can use to look smarter.

Our guest for today’s episode is Stephen Woessner; 3-time best-selling author & CEO of Predictive ROI.  Stephen’s latest book (Profitable Podcasting) is the focus behind much of our conversation. 

More importantly, Stephen is going to reveal several podcasting success secrets that were simply “too hot” to be included in the book. 

So, if you’re considering starting a podcast as a way to grow your business, expand your platform and build a nation of true fans … you’re absolutely gonna love today’s episode.

If you’ve ever considered starting a podcast for the purposes of creating an additional platform from which to attract new clients, customers, patients … now is the perfect time. 

In the 2nd half of the interview with School of Podcasting Founder Dave Jackson, you will discover over a dozen ways you can monetize your podcast as well as a variety of formats that can be used to create a winning show. 

To download the FREE resource from the School of Podcasting, visit www.schoolofpodcasting.com/launch

If you want prospects & clients proactively & positively talking about you & your brand, you’ve got to have a clear understanding of what motivates people to engage in conversation with others

There are 3 basic motivators that drive word of mouth & ff you want your prospects & clients “sharing positive messages”, you need to know what these 3-motivators are ... and more importantly, you need to know how to activate these word-of-mouth motivators, so you can get people talking about you & your brand.

Word of Mouth Marketing - Rule #4: If your prospects, clients, customers or patients don’t respect and trust you … you can forget about them becoming outspoken advocates for you, your products/services and your brand.

Listen, you can deliver exceptional results for your prospects, clients, customers & patients (even “Wow” them) with awesome products and services … but you if you lose their respect and trust … you’ll kill any chance that they’ll promote your business aggressively.

Clients & prospects that have been excited & delighted (i.e., “Wowed!”) are going to be your greatest advertisers and promoters.   

So, how do you “WOW” your prospects and clients? 

• Create amazing products
• Deliver superior service
• Make their experience remarkable
• If problems arise, fix them immediately
• Be emotionally charged and excited to do your work. By doing this, your prospects and clients will become energized, excited & ready to become your biggest evangelist.