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  • How to Elimnate Sales Objections and Erase Price Resistance by Creating a Bulletproof Sales Presentation and Close

    Episode #7: "How to Eliminate Sales Objections and Erase Price Resistance by Creating a Bulletproof Sales Presentation and Close"

    In this episode, Host Ken Newhouse interviews Ryan Hunt ...V.P. of Cornerstone Solutions. But before I bring Ryan in to the training …I want to share a process I created …that’s going to provide greater clarity …greater levels of confidence … and increase your capabilities when it comes to selling more of your stuff.

    The process I’m referring to …is called The Ultimate Presentation Formula … and by the end of today’s show …you’re going to be able to:

    • Immediately improve your meetings and sales presentations …so you can convert more prospects into paying customers.
    • Attract more leads and generate more sales with your Internet marketing efforts like Facebook … landing pages and sales videos too.
      Use your webinars (whether they're live or recorded) to generate more sales.
    • The copy in your sales letters and ads …will convert more prospects into paying customers …in a way that actually makes them happy …that you delivered the presentation.
    • You’ll instantly overcome the feeling of nervousness …or the tendency to freeze up in your sales presentations …(when it comes time to ask for the sale) … whether you’re selling face-to-face … on the phone …or doing a live webinar presentation …you’ll have the confidence necessary to get the job done.

    The bottom line …is that this simple (yet powerful) framework …can totally quickly and completely revolutionize your confidence and your capabilities to sell effectively …effortlessly.

    So, what’s the biggest benefit you’ll gain from learning the ULTIMATE Presentation Formula? Chances are …you’ll become a master presenter… your conversion ratio will skyrocket … the process of selling will become more enjoyable for you and your prospects …and ultimately …you’re gonna make a lot more money!

    While some time-honored, reliable business strategies and skills continue to have their place— are even more important than ever— they must be combined with new, more sophisticated, more disciplined methods in sync with the realities of the economic realities of 2017 ...and the psychology of its consumers and clients.

    Ryan Hunt and Cornerstone Solutions provide sales training and tools for small business owners and entrepreneurs ...as well as large privately-owned companies and corporations ….to secure more business, gain market share, and achieve more consistent sales.

    To get your FREE Copy of the Full-Version of the ULTIMATE Presentation Formula ...visit the Ken Newhouse website here.

    To get information about Cornerstone Solutions' Legendary "Best Practices Boot Camp Training" ...GO HERE.

    44 min
  • "How To Supercharge Your Marketing and Advertising By Hitting The Emotional Hot Buttons Of Your Clients and Prospects" - Host Ken Newhouse interviews Paul Conner (CEO) of Emotive Analytics

    On today's episode of the GET CLIENTS NOW Podcast …I’m going to be speaking with one of the world's leading authorities in emotion-based marketing "Paul Conner" ...where you'll discover the secrets for “How To Supercharge Your Marketing and Advertising By Hitting The Emotional Triggers Of Your Prospects”

    A consumer researcher since 1982, Paul founded Emotive Analytics in 2004 after seeing that traditional consumer research was lacking in revealing why people do what they do. He began a search for better solutions and, in psychology and neuroscience, found that assessing emotions and implicit System 1 processing were critical.

    In addition to designing and conducting myriad customized studies, Paul’s works and thinking have been published in Marketing News (and several other world-class publications) as cover stories and articles on topics such as consumer emotions, behavioral economics, and research design.

    During the interview with Paul, we’ll discuss:  

    • Why (when you’re designing your marketing and advertising campaigns) …that it’s important that you don’t overlook the power of emotions.  
       
    • How research indicates that the most effective advertising targets the emotions more than the intellect. 
    • Well look at some of the ways that emotional advertising causes people to make buying decisions and spend more money with you. 
    • The ONE MISTAKE business owners and entrepreneurs often make confusing “rational” purchasing decisions based on facts and data. 
    • How you’re killing response to your advertising by creating ads that list the features and benefits of your product. 

    We’ll also cover compelling research that indicates that emotions motivate every buying decision ...and how the most successful small business owners are aware of (and leverage this) to get more clients ...and sell more stuff. 

    Marketing savvy business owners use emotional triggers to motivate their prospects, customers and clients to buy … buy more …and buy more often. 

    By the end of today’s show …you’ll be totally prepared to supercharge your marketing and advertising ….by hitting the emotional triggers of your clients and prospects.

    To download the free resources that accompany this show ...please visit our website's page for this episode of Get Clients Now

    Go Here Now To Get These FREE Resources. 

     

    52 min
  • "How To Supercharge Your Marketing and Advertising By Hitting The Emotional Hot Buttons Of Your Clients and Prospects" - Host Ken Newhouse interviews Paul Conner (CEO) of Emotive Analytics

    On today's episode of the GET CLIENTS NOW Podcast …I’m going to be speaking with one of the world's leading authorities in emotion-based marketing "Paul Conner" ...where you'll discover the secrets for “How To Supercharge Your Marketing and Advertising By Hitting The Emotional Triggers Of Your Prospects”

    A consumer researcher since 1982, Paul founded Emotive Analytics in 2004 after seeing that traditional consumer research was lacking in revealing why people do what they do. He began a search for better solutions and, in psychology and neuroscience, found that assessing emotions and implicit System 1 processing were critical.

    In addition to designing and conducting myriad customized studies, Paul’s works and thinking have been published in Marketing News (and several other world-class publications) as cover stories and articles on topics such as consumer emotions, behavioral economics, and research design.

    During the interview with Paul, we’ll discuss:  

    • Why (when you’re designing your marketing and advertising campaigns) …that it’s important that you don’t overlook the power of emotions.  
       
    • How research indicates that the most effective advertising targets the emotions more than the intellect. 
    • Well look at some of the ways that emotional advertising causes people to make buying decisions and spend more money with you. 
    • The ONE MISTAKE business owners and entrepreneurs often make confusing “rational” purchasing decisions based on facts and data. 
    • How you’re killing response to your advertising by creating ads that list the features and benefits of your product. 

    We’ll also cover compelling research that indicates that emotions motivate every buying decision ...and how the most successful small business owners are aware of (and leverage this) to get more clients ...and sell more stuff. 

    Marketing savvy business owners use emotional triggers to motivate their prospects, customers and clients to buy … buy more …and buy more often. 

    By the end of today’s show …you’ll be totally prepared to supercharge your marketing and advertising ….by hitting the emotional triggers of your clients and prospects.

    To download the free resources that accompany this show ...please visit our website's page for this episode of Get Clients Now

    Go Here Now To Get These FREE Resources. 

     

    52 min
  • How to Become Magnetic and Irresistible to Your Market by Creating Celebrity Authority Positioning - Get Clients Now with Host Ken Newhouse and Carter Rethwisch – The Cardinal Cowboy.

    in today’s episode of the Get Clients Now Podcast …we’re going to teach you:  “How To Become Irresistible In Your Marketplace by Becoming A Celebrity Authority”.

    Make no mistake about it …if you’re looking for a way to get more clients coming into your business …consistently …this is a very, very important topic …that can (undoubtedly) …help you to double …triple …even quadruple your new client traffic. 

    In addition to helping you generate …a consistent flow of quality new client traffic …I’m going to cover information with today’s guest …Carter Rethwisch …aka …”The Cardinal Cowboy” …that will help you rise to the top of your niche …in terms of brand position, sales, goodwill, and reputation.

    A big benefit you might experience …as a result of deploying what you learn today …is greater predictability …and less stress in your business.

    By utilizing the strategies I’m giving you today … you'll instantly become magnetic to your ideal prospects and clients ...attracting them into your business …just like a bright light …attracts moths to it after dark.

    You'll find yourself in greater demand …so you can become the most trusted, …most sought after …and most in-demand expert in your marketplace …which means that you’ll enjoy an easier …and more efficient sales process.

    FREE Tools!!! - If you want access to some very powerful tools you can use to get clients now in your business ...be sure to listen to the show (to get the coupon code) and then visit www.TriplePowerPlay.com where you'll find several cool tools that Carter has for you!

    58 min
  • How to Become Magnetic and Irresistible to Your Market by Creating Celebrity Authority Positioning - Get Clients Now with Host Ken Newhouse and Carter Rethwisch – The Cardinal Cowboy.

    in today’s episode of the Get Clients Now Podcast …we’re going to teach you:  “How To Become Irresistible In Your Marketplace by Becoming A Celebrity Authority”.

    Make no mistake about it …if you’re looking for a way to get more clients coming into your business …consistently …this is a very, very important topic …that can (undoubtedly) …help you to double …triple …even quadruple your new client traffic. 

    In addition to helping you generate …a consistent flow of quality new client traffic …I’m going to cover information with today’s guest …Carter Rethwisch …aka …”The Cardinal Cowboy” …that will help you rise to the top of your niche …in terms of brand position, sales, goodwill, and reputation.

    A big benefit you might experience …as a result of deploying what you learn today …is greater predictability …and less stress in your business.

    By utilizing the strategies I’m giving you today … you'll instantly become magnetic to your ideal prospects and clients ...attracting them into your business …just like a bright light …attracts moths to it after dark.

    You'll find yourself in greater demand …so you can become the most trusted, …most sought after …and most in-demand expert in your marketplace …which means that you’ll enjoy an easier …and more efficient sales process.

    FREE Tools!!! - If you want access to some very powerful tools you can use to get clients now in your business ...be sure to listen to the show (to get the coupon code) and then visit www.TriplePowerPlay.com where you'll find several cool tools that Carter has for you!

    58 min
  • The Fortune Is In The Follow Up

    Direct Response Internet Marketing Copywriter and Consultant Ken Newhouse is hosting a ** SPECIAL EPISODE ** This week as he reveals how you can transform your sales and profit by generating up to 90% MORE Sales for your small business ...through the systematic targeting of the prospects who have said "NO" to your offers.

    Ken's comments on the automated marketing methodology he created called Progressive Adaptive Response™:

    "Over the last 19 years I’ve generated millions of dollars in sales for myself and my clients by using automation to follow up with people who said “No” to the initial offer. Below you’ll find a half-dozen of these…

    Strategies I’ve used to generate record sales from this vast storehouse of individuals who are ready, willing and able to buy tons of your stuff online

    Much of my success has come from the understanding that there are untapped millions which can be mined from the prospects who say “no” to your offers."

    In this ** SPECIAL EPISODE ** of the Get Clients Now Podcast, Ken reveals (for the first time publicly) some of his best secrets for internet marketing, direct response copywriting and email marketing that are especially important to you and your ability to uncover (and produce) record levels of profit from your existing leads and customers.

    I’ve taken the most important follow up strategies and tactics I’ve learned over the last two decades and created a handful of internet-based methods (that I'll reveal in this episode) ... so you can sell MORE of your products and services ...today!

    So, if you’re ready to get started… I’m going to show you the framework for transforming all those “no’s” you’ve heard from your prospects and customers into PURE PROFIT.

    49 min
  • How to 10X Your Conversions and Referrals Using Social Proof: Get Clients Now Host Ken Newhouse Interviews the "Video Testimonial Queen" Lisa Newhouse - Episode #3

    In today’s episode …Direct Response Internet Marketing Copywriter and Consultant (and Host of the Get Clients Now Podcast) Ken Newhouse discusses the psychological phenomenon known as “Social Proof” …and how business owners, entrepreneurs and professionals can harness this powerful aspect of human behavior to ethically sell more to their clients, customers and patients.

    According to Robert Cialdini, author of the book:  Influence: The Psychology of Persuasion  - “We view a behavior as more correct in a given situation to the degree that we see others performing it”.   For the business owner looking to get clients now …looking for more referrals …and looking to increase and improve their sales conversions …this episode may (literally) be …the secret weapon that you’ve been searching for.

    In almost every instance when your prospects are considering your products and services …they reach that critical point (just prior to purchase) where they are uncertain about what to do.   The innate response they experience at that moment is to look to the people around them (experts, celebrities, friends, etc.) …people who have more knowledge about your business …based on personal experience.  Prospects look for “Social Proof” from others to know if it’s you’re a legitimate and honest individual or company. 

                               

    In addition to that, your prospects will often make judgments based on their overall impression of you and your business — A.K.A. the halo effect (named by psychologist Edward Thorndike). For example:

    • People think anything that experts use is great because they are probably more knowledgeable than us in their area of specialization.
    • People buy products endorsed by celebrities because they want to look like them.
    • People trust user reviews and testimonials (especially video) because they have experienced your product or service, unlike themselves.

    We’ll cover the six types of social proof (below) and how you can use them for maximum effectiveness in your marketing and advertising:

    1. Expert:Expert social proof is when an expert in your industry recommends your products or services or is associated with your brand.
    2. Celebrity:Celebrity social proof is when a celebrity endorses your products.
    3. User:User social proof is when your current users recommend your products and services based on their experiences with your brand.
    4. The wisdom of the crowd:This type of social proof is when a large group of people is seen to be endorsing your brand.
    5. The wisdom of your friends:This type of social proof is when people see their friends approve your product.
    6. Certification:This type of social proof is when you are given a stamp of approval by an authoritative figure in your industry.

                                  

    45 min
  • The Fortune Is In The Follow Up

    Direct Response Internet Marketing Copywriter and Consultant Ken Newhouse is hosting a ** SPECIAL EPISODE ** This week as he reveals how you can transform your sales and profit by generating up to 90% MORE Sales for your small business ...through the systematic targeting of the prospects who have said "NO" to your offers.

    Ken's comments on the automated marketing methodology he created called Progressive Adaptive Response™:

    "Over the last 19 years I’ve generated millions of dollars in sales for myself and my clients by using automation to follow up with people who said “No” to the initial offer. Below you’ll find a half-dozen of these…

    Strategies I’ve used to generate record sales from this vast storehouse of individuals who are ready, willing and able to buy tons of your stuff online

    Much of my success has come from the understanding that there are untapped millions which can be mined from the prospects who say “no” to your offers."

    In this ** SPECIAL EPISODE ** of the Get Clients Now Podcast, Ken reveals (for the first time publicly) some of his best secrets for internet marketing, direct response copywriting and email marketing that are especially important to you and your ability to uncover (and produce) record levels of profit from your existing leads and customers.

    I’ve taken the most important follow up strategies and tactics I’ve learned over the last two decades and created a handful of internet-based methods (that I'll reveal in this episode) ... so you can sell MORE of your products and services ...today!

    So, if you’re ready to get started… I’m going to show you the framework for transforming all those “no’s” you’ve heard from your prospects and customers into PURE PROFIT.

    49 min
  • How to 10X Your Conversions and Referrals Using Social Proof: Get Clients Now Host Ken Newhouse Interviews the "Video Testimonial Queen" Lisa Newhouse - Episode #3

    In today’s episode …Direct Response Internet Marketing Copywriter and Consultant (and Host of the Get Clients Now Podcast) Ken Newhouse discusses the psychological phenomenon known as “Social Proof” …and how business owners, entrepreneurs and professionals can harness this powerful aspect of human behavior to ethically sell more to their clients, customers and patients.

    According to Robert Cialdini, author of the book:  Influence: The Psychology of Persuasion  - “We view a behavior as more correct in a given situation to the degree that we see others performing it”.   For the business owner looking to get clients now …looking for more referrals …and looking to increase and improve their sales conversions …this episode may (literally) be …the secret weapon that you’ve been searching for.

    In almost every instance when your prospects are considering your products and services …they reach that critical point (just prior to purchase) where they are uncertain about what to do.   The innate response they experience at that moment is to look to the people around them (experts, celebrities, friends, etc.) …people who have more knowledge about your business …based on personal experience.  Prospects look for “Social Proof” from others to know if it’s you’re a legitimate and honest individual or company. 

                               

    In addition to that, your prospects will often make judgments based on their overall impression of you and your business — A.K.A. the halo effect (named by psychologist Edward Thorndike). For example:

    • People think anything that experts use is great because they are probably more knowledgeable than us in their area of specialization.
    • People buy products endorsed by celebrities because they want to look like them.
    • People trust user reviews and testimonials (especially video) because they have experienced your product or service, unlike themselves.

    We’ll cover the six types of social proof (below) and how you can use them for maximum effectiveness in your marketing and advertising:

    1. Expert:Expert social proof is when an expert in your industry recommends your products or services or is associated with your brand.
    2. Celebrity:Celebrity social proof is when a celebrity endorses your products.
    3. User:User social proof is when your current users recommend your products and services based on their experiences with your brand.
    4. The wisdom of the crowd:This type of social proof is when a large group of people is seen to be endorsing your brand.
    5. The wisdom of your friends:This type of social proof is when people see their friends approve your product.
    6. Certification:This type of social proof is when you are given a stamp of approval by an authoritative figure in your industry.

                                  

    45 min
  • How to Create A Powerful Unique Selling Proposition (USP) Get Clients Now With Ken Newhouse - Episode #1

    Each episode of the Get Clients Now podcast covers systems, strategies, and tools covering topics on internet marketing, direct response marketing and copywriting, NLP, sales strategies, email marketing, marketing automation and more ...that will help you get more new clients, customers and patients ...fast!

     

    Newhouseology 101:  "There are three laws essential to every small business owner's, entrepreneur's and professional's success in marketing their business."

     

    Marketing Law #1 - Your Message: Without the right (marketing) message, you're going to be in trouble.  Most business owners and entrepreneurs do not have a well-crafted message.  We'll show you how to create one today.

     

    Marketing Law #2 - Your Market:  The second marketing law (according to Newhouseology 101) is to make sure that you're actually marketing to your IDEAL prospects.  We cover the differences between demographics, geographics and psychographics (which is most often overlooked) and why you need to incorporate the right combination of all three in order to be successful marketing your business.

     

    Marketing Law #3 - The Media:  In order for your marketing to generate positive results for your business (i.e., "Produces new clients that pay, stay and refer others") ...it has to be delivered via the right media.

     

    We'll Cover Every Step In The Process of Creating A Powerful and Compelling Unique Selling Proposition (USP) ...Such as:

    • Answering the question that every prospect subconsciously needs to know.
    • USP vs a "tagline" ...what's the difference and which is better?
    • How to narrow your market and identify people who are most likely to pay for your products and services ...over and over again.
    • The most overlooked aspect of creating a powerful USP ...and 
    • The #1 Mistake Rookie Business Owners Make ...And How to Avoid it At ALL Costs ...
    • The Secret Method behind Risk-Reversal ...and why EVERY Grizzled Veteran Uses it to Sell MORE Stuff!...
    • Why people who drive orange cars should be banned from Facebook ...
    • And Much, Much More
    56 min

About Get Clients Now

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In each of the over 400 episodes of the Get Clients Now podcast you'll find communication, marketing and sales strategies, and tools you can use to consistently attract high-value clients into your business.