Get Clients Now

In this episode, Direct Response Internet Marketing Copywriter and Consultant ...and Host of the Get Clients Now Podcast Ken Newhouse talks with marketing expert Debbie Ward (CEO & Founder: Silver Tablet Marketing) about the systematic approach for creating a customer avatar and how to quickly implement it in your business.

Ken and Debbie discuss how a customer avatar will impact virtually every aspect of your marketing and sales.

Ken and Debbie both agree that a laser-focused customer avatar is a key component of the marketing SECRET WEAPON ·for small business owners, entrepreneurs and professionals.

So, what exactly is a customer avatar?  It's an idealized representation of your perfect prospect.  If you want your marketing and advertising to "speak" directly to the people who are most likely to buy your stuff  and achieve the best results possible ...it’s important to properly develop your customer avatar.  After all, marketing communication works best when people feel like you’re talking directly TO them.

The best way to deliver that effect is to write as if you ARE speaking directly to one person – your customer avatar.

Here’s a few short questions to answer about your ideal customer that will give you an avatar that you can speak to in your outbound communications.

1. What Do They Want?
2. What’s Their Pain?
3. What Common Challenges Do They Face?
4. What are they Afraid of?
5. How Will Your Products and Services Make Their Lives Better?
6. Add Those Small, Personal (and Very Important) Details 

Download Your FREE Customer Avatar Worksheet from Silver Tablet Marketing - Click Here

Each episode of the Get Clients Now podcast covers systems, strategies, and tools covering topics on internet marketing, direct response marketing and copywriting, NLP, sales strategies, email marketing, marketing automation and more ...that will help you get more new clients, customers and patients ...fast!

Newhouseology 101:  "There are three laws essential to every small business owner's, entrepreneur's and professional's success in marketing their business."

Marketing Law #1 - Your Message: Without the right (marketing) message, you're going to be in trouble.  Most business owners and entrepreneurs do not have a well-crafted message.  We'll show you how to create one today.

Marketing Law #2 - Your Market:  The second marketing law (according to Newhouseology 101) is to make sure that you're actually marketing to your IDEAL prospects.  We cover the differences between demographics, geographics and psychographics (which is most often overlooked) and why you need to incorporate the right combination of all three in order to be successful marketing your business.

Marketing Law #3 - The Media:  In order for your marketing to generate positive results for your business (i.e., "Produces new clients that pay, stay and refer others") ...it has to be delivered via the right media.

We'll Cover Every Step In The Process of Creating A Powerful and Compelling Unique Selling Proposition (USP) ...Such as:

• Answering the question that every prospect subconsciously needs to know.
• USP vs a "tagline" ...what's the difference and which is better?
• How to narrow your market and identify people who are most likely to pay for your products and services ...over and over again.
• The most overlooked aspect of creating a powerful USP ...and 
• The #1 Mistake Rookie Business Owners Make ...And How to Avoid it At ALL Costs ...
• The Secret Method behind Risk-Reversal ...and why EVERY Grizzled Veteran Uses it to Sell MORE Stuff!...
• Why people who drive orange cars should be banned from Facebook ...
• And Much, Much More

In this episode, Direct Response Internet Marketing Copywriter and Consultant ...and Host of the Get Clients Now Podcast Ken Newhouse talks with marketing expert Debbie Ward (CEO & Founder: Silver Tablet Marketing) about the systematic approach for creating a customer avatar and how to quickly implement it in your business.

Ken and Debbie discuss how a customer avatar will impact virtually every aspect of your marketing and sales.

Ken and Debbie both agree that a laser-focused customer avatar is a key component of the marketing SECRET WEAPON ·for small business owners, entrepreneurs and professionals.

So, what exactly is a customer avatar?  It's an idealized representation of your perfect prospect.  If you want your marketing and advertising to "speak" directly to the people who are most likely to buy your stuff  and achieve the best results possible ...it’s important to properly develop your customer avatar.  After all, marketing communication works best when people feel like you’re talking directly TO them.

The best way to deliver that effect is to write as if you ARE speaking directly to one person – your customer avatar.

Here’s a few short questions to answer about your ideal customer that will give you an avatar that you can speak to in your outbound communications.

1. What Do They Want?
2. What’s Their Pain?
3. What Common Challenges Do They Face?
4. What are they Afraid of?
5. How Will Your Products and Services Make Their Lives Better?
6. Add Those Small, Personal (and Very Important) Details 

Download Your FREE Customer Avatar Worksheet from Silver Tablet Marketing - Click Here