Most teams are treating AI discoverability as a separate problem from SEO. Peter Rota thinks that's exactly where they're going wrong.

In this episode of the Get Discovered podcast, Joe sits down with Peter Rota, a technical SEO expert and one of LinkedIn's most-followed voices in SEO with 80,000 followers. With 15 years in the field, Peter has lived through every major SEO shift, but this one is different.

In this episode, you'll learn about the fundamentals of technical SEO and why it's the missing piece of your AI search strategy.

This episode covers:

- How the AI disruption compares to 15 years of previous SEO shifts (and why this one is different)

- Which SEO fundamentals matter most for AI discovery right now

- Why brand mentions in the right communities are fundamental

- The one thing Peter would want every marketer to take away from this conversation

Episode resources:

- Connect with Peter on LinkedIn: https://www.linkedin.com/in/peterrota/

- Explore Peter's technical SEO services: https://peterrotaseo.com

Subscribe to the show:

- Spotify: https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8

- Apple Podcasts: https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392

- Learn more: https://prerender.io/get-discovered-podcast/

Get Discovered is a podcast from Prerender.io about AI and online discoverability. Each season, we speak with practitioners, founders, and marketing leaders on how AI is changing where discovery happens, and what teams can actually do about it.

AI is changing where discovery happens, and most marketing teams don't have the visibility or control they think they do.

In this episode, we sit down with Elizabeth Thorn, Head of Marketing at Toggl, to talk about what it actually feels like to lead marketing when the rules of online discovery are being rewritten in real time. Elizabeth shares how Toggl has shifted away from high-volume content production, why SEO is no longer a standalone channel, and how her team is tracking AI-driven pipeline: 50% of Toggl's deals closed last quarter came from AI search.

Whether you're an SEO, a CMO, or just trying to figure out how your brand shows up in ChatGPT and Perplexity, this episode is packed with an honest, practical perspective.

What you'll learn:

• Why the "we control our message" assumption no longer holds in AI search
• How Toggl narrowed from 30–50 blog posts/month to a quality-first approach
• What "ecosystem marketing" actually looks like
• The metrics that are losing their meaning and what to track instead
• Why internal panic might be the biggest thing that gets worse before it gets better
• The misconception that AI search is the same as traditional SEO

References:

• Rand Fishkin & Michael King deep dive (Spark Toro x iPullRank): https://www.youtube.com/@sparktoro

• iPullRank (Michael King's agency): https://ipullrank.com

• John Henry Shirk / Growth Plays: https://www.linkedin.com/in/johnhenryshirk

• Toggl: https://toggl.com
• Connect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabeththorn

Monday Morning Action:

1. Search for "[your brand name] + reviews" in Google. For example: “Toggl reviews.”
2. Ask the same query in your AI search tool of choice, such as Claude, ChatGPT, or Perplexity.
3. Compare what you find. Are the same review sources showing up in both places? (Pay close attention to this.) What's being said on each channel? Is it accurate and current?
4. The key question: If a buyer researches you in AI before ever clicking to your site, would they find the information you want them to see?

If anything surprises you about these results, reach out to us at prerender.io/podcast for a chance to be featured in a future episode.

Subscribe to the Get Discovered podcast on Spotify, Apple, YouTube, or wherever you get your podcasts.

"Do your own primary research."

That's the key takeaway from Noah Greenberg, founder and CEO of Stacker, in this episode of Get Discovered.

Noah sits between brands and publishers, helping stories get distributed across the media ecosystem. He's been watching how discovery works at scale for years, well before Large Language Models hit the scene. And what he's seeing now is a fundamental shift in how visibility, attribution, and business outcomes connect (or don't).

What you'll learn:

- Why your content strategy from yesterday won't work tomorrow, and what to do instead

- What content actually gets cited by LLMs

- Why content isn't about conversions anymore

- How AI search removes the SEO moat that legacy brands had (and how this benefits new brands)

- Why brands are hiring journalists

- The biggest misconception about AI visibility

- What gets worse in the discoverability space before it gets better: why the next 12-18 months may be more chaotic than the last year

- And yes, why AI won't replace writers

Episode resources:

- About Stacker: https://stacker.com/

- About Noah: https://www.linkedin.com/in/noahg/

- The Great Decoupling - an article from Kevin Indig: https://www.growth-memo.com/p/the-great-decoupling

This week's Monday Morning Action:

Each week, we're sharing one action you can take to measure your brand's discoverability. This week's action: monitor your press.

1) Choose a recent piece of press written about your company—not something published on your own blog.

2) In your favourite LLM, search for the broader topic the article covers, without mentioning your brand. For example: “What matters most when choosing accounting software for startups.”

3) Look at the answers and note:

1. Whether your company is mentioned at all
2. Which sources the AI cites
3. Whether the original story you worked hard to place shows up or gets summarized away

4) Ask yourself:

• Is this how I’d want our perspective represented?
• What part of our story didn’t survive?

If anything surprises you about these results, we’d love to hear about it. Share what you noticed at prerender.io/podcast for a chance to be featured in a future episode.

About the show:

Get Discovered is a podcast from Prerender.io on AI and online discoverability. Subscribe on Spotify, Apple, or wherever you get your podcasts. Learn more at prerender.io/podcast.

The rules of search are being rewritten in real-time... but most businesses are still playing by the old SEO playbook.

In the first episode of our second season, Klaus Schremser, co-founder of Otterly AI, joins host Joe Walsh to discuss the AI search challenges that brands are facing today.

Klaus helps companies understand how they show up in AI search platforms like ChatGPT, Perplexity, and Google AI Overviews. He analyzes AI search visibility for hundreds of brands around the world, while navigating the same challenges with his own company, too.

What to expect from this episode:

• Why ranking #1 on Google doesn't guarantee AI visibility anymore
• Which SEO metrics are losing power
• Which metrics to focus on instead for AI search visibility
• How a $250 Wikipedia entry dramatically improved AI understanding of their brand
• Why 99% of AI search engagement never shows up in Google Analytics
• The attribution nightmare: tracking conversions in the AI search era
• Why JavaScript rendering is more critical than ever for discoverability
• What "agentic websites" are and why they might be the future

Key takeaway: "You can only change what you can measure. Start monitoring, optimize what you can control, and learn as you go."

Links:

• Connect with Klaus on LinkedIn: https://www.linkedin.com/in/klausmschremser/
• Try Otterly AI: https://otterly.ai/
• Read the full blog post: https://prerender.io/blog/podcast-klaus-schremser-otterlyai/
• Subscribe to the show: https://prerender.io/podcast/

Get Discovered is a podcast about AI and online discoverability, exploring how businesses can get found in the age of AI search.

Everyone has a different idea of what AI actually is.

In the season one finale of the Get Discovered podcast, Joe brings on Carli Van Stolk, producer of the show. Together, the two dissect what it's like starting a podcast for the first time, explore what's happening in season two, and ultimately, arrive at their shared definition of what AI really is.

What to expect from this episode:

• A candid chat between two colleagues navigating starting a podcast for the first time
• Key takeaways from season one
• An exploration of what AI really is, and how it ties into the cultural fabric of our current society

Resources from the episode:

• Find Joe on LinkedIn: https://www.linkedin.com/in/joewalsh22/
• Find Carli on LinkedIn: https://www.linkedin.com/in/carli-van-stolk/

About Get Discovered

Get Discovered is a podcast from Prerender.io on AI, SEO, and online discoverability. We speak with business leaders, SEOs, and AI experts on how AI is impacting our world—and what you can do to keep up. Find us on Spotify, Apple, YouTube, or wherever you listen to podcasts.

Learn more: prerender.io/get-discovered-podcast

Thanks for listening to the first season of the podcast with us. We'll see you soon for season two!

In this episode of Get Discovered, host Joe Walsh sits down with Belma Ibrahimović, Head of AI at saas.group, for a grounded and practical look at what AI can and can’t do today.

Belma shares a brief history of artificial intelligence, what LLMs are genuinely good at and what they arent, and how she thinks LLMs aren't real AI. The conversation also looks ahead to the future of AI, touching on robotics, real-world constraints, and what it will take for us to keep up.

What to expect from this episode:

• The real limitations of AI models and why they make certain mistakes
• How training data shapes model quality, behavior, and blind spots
• When to trust AI tools and when to verify their outputs
• Why basic AI literacy is becoming essential for every role, not just technical ones
• A look at future challenges, including robotics and real-world AI reliability

Resources from the episode:

• AI for Everyone (Coursera, Andrew Ng): https://www.coursera.org/learn/ai-for-everyone
• AI Engineering: Building AI Applications: https://www.amazon.com/AI-Engineering-Building-Applications-Foundation/dp/1098166302
• Homo Deus: A Brief History of Tomorrow: https://www.amazon.com/Homo-Deus-Brief-History-Tomorrow/dp/0062464310
• AI 2041 by Kai-Fu Lee: https://www.ai2041.com/
• Generative AI for Everyone: https://www.coursera.org/learn/generative-ai-for-everyone
• Connect with Belmont on LinkedIn: https://www.linkedin.com/in/belma-ibrahimovic/

About Get Discovered

Get Discovered is a podcast from Prerender.io on AI, SEO, and online discoverability. We speak with business leaders, SEOs, and AI experts on how AI is impacting our world—and what you can do to keep up. Find us on Spotify, Apple, YouTube, or wherever you listen to podcasts.

Learn more: prerender.io/get-discovered-podcast

In this follow-up conversation, Fabio de Almeida returns to the Get Discovered podcast to dive deeper into the real, often overlooked costs of AI systems.

Beyond the hype and promise of efficiency, Fabio zeroes in on the data: how LLMs source it, what’s included (and excluded), and why it matters. He breaks down the financial, operational, and social implications that both users and companies should understand before scaling AI adoption.

Building on Part One, this episode moves from theory to practice, revealing what leaders don’t know they don’t know about data quality, model training, and the long-term sustainability of AI.

What to expect from this episode:

• The data behind AI systems
• What data LLMs are trained on
• How to manage and protect your personal data
• What to know about implementing safe, sustainable, and scalable AI systems for a healthier society

Resources from the episode:

• Rest of World: restofworld.org
• AI Snake Oil by Sayash Kapoor: https://www.aisnakeoil.com/
• Find Fabio on LinkedIn: https://www.linkedin.com/in/fabiodealmeida9/

About Get Discovered:

Get Discovered is a podcast from Prerender.io on AI, SEO, and online discoverability. We speak with business leaders, SEOs, and AI experts on how AI is impacting our world—and what you can do to keep up. Find us on Spotify, Apple, YouTube, or wherever you listen to podcasts.

Learn more: prerender.io/get-discovered-podcast

In this episode of Get Discovered, we sit down with Britton Upchurch, founder of Perci, to explore the rapidly evolving world of AI, user agents, and what launching an AI-powered startup is like.

Britton breaks down the foundational principles behind AI, the real constraints shaping AI systems today, and why the next few years will fundamentally change how teams build, automate, and scale their workflows. He shares a grounded view of where AI is genuinely delivering value, where it still falls short, and how businesses should think about adoption without getting lost.

We also discuss:

• Launching Perci, an AI startup for marketers and ecommerce managers
• Why agent reliability is the core challenge for the next wave of AI tools
• The technical patterns Perci AI uses to orchestrate complex automations
• How agents will reshape roles, workflows, and decision-making
• AI fundamentals
• And more

Whether you’re an engineer, SEO, or marketing leader trying to make sense of the agentic future, Britton’s perspective offers a practical, high-signal look at what’s coming, supported by a grounded conversation about AI's fundamentals themselves.

Episode Resources:

- Andrew Ng: https://www.andrewng.org/

- Jeremy Howard: https://www.linkedin.com/in/howardjeremy/

- Perci: https://www.perci.ai/

- Find Britton on LinkedIn: https://www.linkedin.com/in/brittonupchurch/

SEO expert Patryk Wawok joins the Get Discovered podcast to unpack how AI is reshaping our world, and what SEOs, marketers, and the general public should think about now.

With experience supporting Fortune 500 organizations and driving $50M+ in revenue for clients, Patryk shares a practical, no-nonsense view of where AI fits into our workflows and how to stay ahead as both AI and search evolve.

In this episode, we cover:

• How to think about AI today
• Where AI and search may be heading next
• Practical guidance for SEOs
• And future thoughts on where AI will go

Tune in for a grounded, forward-looking conversation designed for SEOs, marketers, and digital leaders who want to stay discoverable in an AI-driven search landscape.

Episode resources:

• Patryk Wawok - LinkedIn: https://www.linkedin.com/in/wawok-patryk-seo/
• Organic Hackers: https://organichackers.com/

AI is changing the SEO space big time. But not every change has been for the better.

Ané Wiese, SEO Lead at saas.group, joins Joe Walsh to share practical ways to use AI as a productivity tool, not a shortcut. She explains how her team built clear rules for automation, used AI to handle repetitive SEO tasks, and kept humans in the loop for quality control.

In this episode:

• Why “AI slop” is just a phase, plus what comes after it
• How to use AI as a smart assistant, not a replacement for expertise
• The simple rubric saas.group uses to decide when to automate
• Ways to balance efficiency with human quality control
• Why trust and authenticity will define the next era of SEO

Listen to learn how the smartest SEO teams are using AI: not to cut corners, but to scale clarity, consistency, and creative insight.