Get Discovered by Prerender.io

In this episode of Get Discovered, we sit down with Britton Upchurch, founder of Perci, to explore the rapidly evolving world of AI, user agents, and what launching an AI-powered startup is like.

Britton breaks down the foundational principles behind AI, the real constraints shaping AI systems today, and why the next few years will fundamentally change how teams build, automate, and scale their workflows. He shares a grounded view of where AI is genuinely delivering value, where it still falls short, and how businesses should think about adoption without getting lost.

We also discuss:

• Launching Perci, an AI startup for marketers and ecommerce managers
• Why agent reliability is the core challenge for the next wave of AI tools
• The technical patterns Perci AI uses to orchestrate complex automations
• How agents will reshape roles, workflows, and decision-making
• AI fundamentals
• And more

Whether you’re an engineer, SEO, or marketing leader trying to make sense of the agentic future, Britton’s perspective offers a practical, high-signal look at what’s coming, supported by a grounded conversation about AI's fundamentals themselves.

Episode Resources:

- Andrew Ng: https://www.andrewng.org/

- Jeremy Howard: https://www.linkedin.com/in/howardjeremy/

- Perci: https://www.perci.ai/

- Find Britton on LinkedIn: https://www.linkedin.com/in/brittonupchurch/

SEO expert Patryk Wawok joins the Get Discovered podcast to unpack how AI is reshaping our world, and what SEOs, marketers, and the general public should think about now.

With experience supporting Fortune 500 organizations and driving $50M+ in revenue for clients, Patryk shares a practical, no-nonsense view of where AI fits into our workflows and how to stay ahead as both AI and search evolve.

In this episode, we cover:

• How to think about AI today
• Where AI and search may be heading next
• Practical guidance for SEOs
• And future thoughts on where AI will go

Tune in for a grounded, forward-looking conversation designed for SEOs, marketers, and digital leaders who want to stay discoverable in an AI-driven search landscape.

Episode resources:

• Patryk Wawok - LinkedIn: https://www.linkedin.com/in/wawok-patryk-seo/
• Organic Hackers: https://organichackers.com/

AI is changing the SEO space big time. But not every change has been for the better.

Ané Wiese, SEO Lead at saas.group, joins Joe Walsh to share practical ways to use AI as a productivity tool, not a shortcut. She explains how her team built clear rules for automation, used AI to handle repetitive SEO tasks, and kept humans in the loop for quality control.

In this episode:

• Why “AI slop” is just a phase, plus what comes after it
• How to use AI as a smart assistant, not a replacement for expertise
• The simple rubric saas.group uses to decide when to automate
• Ways to balance efficiency with human quality control
• Why trust and authenticity will define the next era of SEO

Listen to learn how the smartest SEO teams are using AI: not to cut corners, but to scale clarity, consistency, and creative insight.

Tune into this special edition bonus episode, recorded live at BrightonSEO.

Carli Van Stolk, producer of Get Discovered, takes over the mic from Joe and interviews guests from fellow brands in the SEO space, such as Oncrawl, Yoast, Otterly AI, Fasterize, Majestic, and more.

AI is reshaping the way we work, create, and optimize for search. But behind the innovation are real-world costs that we rarely talk about.

In this two-part episode of Get Discovered, Fabio De Almeida, Creative Director at Dom Rock and PhD candidate in speculative design, joins Joe Walsh to unpack the hidden costs of AI.

From its environmental impact and labour demands to the biases built into large-scale training models, there's more beneath the AI curtain.

Together, they explore how SEOs, marketers, and developers can stay informed about these trade-offs and adopt AI responsibly, without losing sight of efficiency, creativity, or ethics.

What to expect from this episode:

• What “the hidden costs of AI” actually mean in a practical sense
• The environmental footprint of model training and computing power
• The unseen labour behind dataset labelling and moderation
• How bias forms in large language models and how it affects output
• The human implications of “AI at scale” across industries
• How to balance innovation with responsibility in technical and marketing workflows

AI is changing our world in many positive ways. But it’s not free, and its costs extend well beyond budgets. Understanding those trade-offs helps professionals build more sustainable, transparent, and effective use of AI in their work.

Episode resources:

- Empire of AI by Karen Hao: https://www.amazon.com/Empire-AI-Dreams-Nightmares-Altmans/dp/0593657500

- Atlas of AI by Kate Crawford: https://katecrawford.net/atlas

- The Eye of the Master by Matteo Pasquinelli: https://www.versobooks.com/products/735-the-eye-of-the-master?srsltid=AfmBOopSxFUQ76zEvZOk8x4GGZX1aHpOLXpG7PsgA7bbSf4JQ0va2pX-

- The Cost of Connection by Nick Couldry & Ulises A. Mejías: https://www.amazon.com/Costs-Connection-Colonizing-Appropriating-Capitalism/dp/1503603660

About Get Discovered:

Get Discovered is a podcast from Prerender.io on AI, SEO, and online discoverability. We speak with business leaders, SEOs, and AI experts on how AI is impacting our world—and what you can do to keep up. Find us on Spotify, Apple, YouTube, or wherever you listen to podcasts.

Learn more: prerender.io/get-discovered-podcast

Welcome to the fourth episode of Get Discovered, a podcast by Prerender.io on AI, SEO, and online discoverability.

In this episode, we chat with Jonathan Bentz, Growth Strategist at Direct Online Marketing (DOM for short). Through DOM and previous experience, Jonathan has helped hundreds of businesses grow their organic visibility and revenue over the past two decades—often using Prerender.io to help him get there.

In this episode, he shares his insights on the future of SEO, tips for helping you keep up with AI, and mindsets you need to develop for the emergence of any new tech.

Episode resources:

🔗 Find Jonathan on LinkedIn

About Directom: Direct Online Marketing (DOM) is a leading digital agency helping businesses grow through SEO, paid media, and analytics. For nearly two decades, DOM has partnered with brands worldwide to boost visibility, leads, and revenue through transparent, data-driven strategies and measurable results. Learn more: https://www.directom.com/

About Prerender.io: Prerender helps modern websites ensure their webpages are fully visible to search engines and AI tools like ChatGPT. Trusted by Microsoft, Walmart, and thousands of others. Learn more: https://prerender.io

Subscribe to Get Discovered on YouTube, Spotify, Apple Podcasts, or wherever you get your podcasts.

Spotify: https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8

Apple: https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392

YouTube: https://www.youtube.com/@Prerender

Welcome to the third episode of Get Discovered: a podcast on AI, SEO, and online discoverability.

In this episode, we chat with Anna Nadeina, Head of Growth at saas.group. Anna organizes events for SaaS founders around the world—while running a SaaS podcast of her own—and sits down with us to chat all things AI, share her AI use cases in her daily life, and her thoughts on AI's impact on the SaaS space.

Tune in for an insightful discussion about human connection, AI skepticism, and how you can be cautiously optimistic about AI in your professional and personal life—just like Anna.

Episode resources:

🔗 Find Anna on LinkedIn: https://www.linkedin.com/in/anna-nadeina/

🔗 Listen to the saas.unbound Podcast: https://saas.group/podcasts/

🔗 New York Times article: https://www.nytimes.com/2025/01/15/technology/ai-chatgpt-boyfriend-companion.html

🔗 Joe's episode on the saas.unbound podcast with Anna: https://saas.group/podcasts/navigating-ais-role-in-shaping-the-future-of-seo-with-joe-walsh-prerender/

🔗 Limitless AI and in-person events: https://www.limitless.ai/

About saas.group:

Saas Group is a global team dedicated to acquiring and scaling B2B SaaS businesses, combining founder-friendly exits with sustainable product growth. Learn more: https://saas.group/

About Prerender.io: Prerender helps modern websites ensure their webpages are fully visible to search engines and AI tools like ChatGPT. Trusted by Microsoft, Walmart, and thousands of others. Learn more: https://prerender.io

Subscribe to Get Discovered on YouTube, Spotify, Apple Podcasts, or wherever you get your podcasts.

Spotify: https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8

Apple: https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392

YouTube: https://www.youtube.com/@Prerender

When Marius Meiners launched his startup Peec AI less than a year ago, even his friends and family didn’t fully understand what he was building.

Fast forward to today? Everyone gets it.

Peec helps brands see how they appear in AI search tools like ChatGPT, Perplexity, and Claude. And it's a crucial new frontier for online discoverability.

In this episode of Get Discovered, Prerender.io CEO Joe Walsh sits down with Marius to explore:

• How AI is transforming the way we search and discover content
• What AI SEO really means for marketers and brands
• The challenges (and excitement) of building a fast-growing startup in an emerging space

If you’re curious about the intersection of AI, search, and startup growth, this one’s for you.

Episode resources:

https://youtube.com/watch?v=uuNCPmd6yU0

Training Data Podcast: https://www.sequoiacap.com/trainingdata/

About Peec: Peec is an AI-powered platform that helps marketers and creators generate smarter, more impactful content. Learn more: https://peec.ai/

About Prerender.io: Trusted by hundreds of brands worldwide, Prerender makes modern websites fully visible to search engines, social media channels, and AI tools like ChatGPT. Learn more: https://prerender.io/

How is AI changing SEO—and our world at large? What role do we play in this, and what impact does this have on our communities?

In our very first episode of Get Discovered, Prerender.io CEO Joe Walsh sits down with Erin Simmons, Managing Director of Women in Tech SEO, to discuss:

➡️ Why AI is more of a “remix machine” than a creator of net-new ideas: it's remixing the information that we feed it

➡️ The importance of human connection, community, and healthy debate without AI interference

➡️ What the rise of AI means for the future of SEO, search, and online discoverability

Resources from the episode:

🔗 Never Split the Difference: https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805

🔗 Audrey Lorde essay: The Master's Tools Will Never Dismantle the Master's House

About WTS Community: Women in Tech SEO is a global network supporting women and marginalized genders in SEO and marketing. Learn more: https://www.womenintechseo.com

About Prerender.io: Prerender helps modern websites ensure their webpages are fully visible to search engines and AI tools like ChatGPT. Trusted by Microsoft, Walmart, and thousands of others. Learn more: https://prerender.io

Subscribe to Get Discovered on YouTube, Spotify, Apple Podcasts, or wherever you get your podcasts.

Spotify: https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8

Apple: https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392

YouTube: https://www.youtube.com/@Prerender

A quick introduction to the team behind the Get Discovered podcast: host Joe Walsh and producer Carli Van Stolk.

Learn more about the team at: https://prerender.io/get-discovered-podcast

Subscribe to Get Discovered wherever you get your podcasts.