Most entrepreneurs struggle to get consistent referrals because they rely on the wrong tools — flashy brochures, cold DMs, or generic pitches that scream “I’m selling.”

In this episode, Dan Lok shares the most powerful referral strategy he’s ever used — one that positions you as the expert before you even speak to the prospect.

This isn't just about “being nice” or “providing value.” It’s a strategic move that creates demand, builds trust, and allows you to charge premium prices — without convincing or chasing.

Dan breaks down why your referral mechanism must be portable, educational, and sales-free... and why something as simple as a well-crafted book could unlock your next wave of high-ticket clients.

If you want to stop being seen as a commodity and start getting referred with confidence, this is the episode you need to listen.