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Title: The Art of the Start
Subtitle: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Author: Guy Kawasaki
Narrator: Paul Boehmer
Format: Unabridged
Length: 6 hrs and 48 mins
Language: English
Release date: 01-13-09
Publisher: Tantor Audio
Ratings: 4 of 5 out of 436 votes
Genres: Business, Career Skills
Publisher's Summary:
The Art of the Start will give you the essential steps to launch great products, services, and companies - whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack.
Kawasaki provides readers with GIST - Great Ideas for Starting Things - including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
Critic Reviews:
"Kawasaki covers the basics in an effectively casual tone." (Publishers Weekly)
"His newest work addresses entrepreneurs who want to grow beyond being a company of one as well as innovators who work for large companies." (Library Journal)
Members Reviews:
Great Content - Punishing Narration
Kawasaki's principles are fantastic. I went out and bought the book, perhaps a better format with all the lists and references. But, was the narrator a real person or was it text-to-speech software? That perfectly dispassionate monotone actually sounded computer-generated. Impossible to enjoy.
Good, but still a guy's opinion.
The ideal reader of this book would be someone thinking of beginning a startup. It's not just for anyone, and it's not about "starting anything" like the tagline says. The book is full of nuggets of advice, with a no-nonsense, confident delivery, and a touch of sense of humor. I think Guy Kawasaki is legit, and you get a sense that he really has "been there" and is just giving you all the advice he can give. Audio format is probably not the best for this book, since there is a lot of tabulated content that starts sounding very tedious after a while. I did enjoy the part on "how to hire someone" and the concept of bootstrapping a company. A lot of misconceptions get clarified, and it gives a good idea of the attitude and expectations one should have when starting a business venture.
I wish Guy Kawasaki narrated this book
The book is full of good startup/entrepreneurial advice, but it loses some of its impact without Kawasaki's presentation style. The narrator is OK, but not nearly dynamic enough for the topic. There are several of Kawasaki's presentations on YouTube so if you haven't heard him talk, check out the videos before you buy this book. If you like the videos, the book is just more of that. If you don't like the videos, you won't like the book.
great book, robot voice actor
This has some really amazing information in it from someone who apparently knows what he is talking about.
The voice actor/robot almost destroys about 20% of the content by not speaking like a human. There is one chapter that I still don't understand at all. It sounds like a bunch of words being read off a spec sheet as if they were structured in a paragraph.