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Title: Introduction to Personal Branding
Subtitle: 10 Steps Toward a New Professional You
Author: Mel Carson
Narrator: Mel Carson
Format: Unabridged
Length: 54 mins
Language: English
Release date: 06-23-16
Publisher: Delightful Communications
Ratings: 4 of 5 out of 50 votes
Genres: Business, Career Skills
Publisher's Summary:
In this Introduction to Personal Branding you will get a short crash course (in an English accent) into what personal branding is, how to take your first steps toward perfecting your personal brand, and you will learn some actionable tactics you can employ immediately in order to start becoming more memorable within your career niche.
Personal branding is the practice of defining your professional purpose and being able to articulate your experience and value to your target audience through digital media and social channels like blogs, Twitter, Facebook and LinkedIn. It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.
Given the explosion in use of digital and social media over the past few years, the Internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.
Who is this book for?
Mel Carson is the founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks & writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search & Social.
Members Reviews:
very good introduction
I was looking for a quick intro to branding and clear guidelines to follow and this audiobook did the job perfectly.
Perfect introduction with lots of actionable tips
Great for professionals established in their career or college leavers embarking on their first job hunt, this introduction is the perfect crash course to get you going!
Solid
After getting laid off, this helped get a game plan together for rebranding myself. nothing earth shattering, just solid advice and actionable steps. .
Mel turn fear into fortune.
Well done! Simple to understand, short and easy to measure your ability to implement successfully. I have pondered over my branding for 3 months. There has been a measure of despair in that time as everyone has an opinion, but no one wants to be "the" answer.
Mel does a great job laying it out so you can brand yourself and get on your way to making a positive impact.
I sat in a lecture on LinkedIN where part of the discussion focused on branding. "The bow tie guy", Van J. Walther, gave first hand relevance how his brand bubbles up over and over on searches. Mel not only teaches this concept but shares how to be successful. Thanks Mel.
Regards
Steve, "The IT Penny Loafer"
Salt Lake City, Utah, USA
Not bad
For what it claims to be - an introduction to personal branding, it does well. However, the range is very much bases on the author's expertise and experience in the digital world, and not as comprehensive as someay expect it to be. Also, the focus seems to on how to brand yourself as an employee, vs other as an entrepreneur. Nevertheless, it is still worth a listen as one may get a few pointers in this title if they are still looking to brush up on the online branding.