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Title: Buying Customers
Subtitle: Revolutionary New Rules for You to Get More Customers with Far Less Money
Author: Bradley J. Sugars
Narrator: Jaime Andrade
Format: Unabridged
Length: 5 hrs and 33 mins
Language: English
Release date: 07-03-13
Publisher: Brook Forest Voices
Ratings: 3.5 of 5 out of 14 votes
Genres: Business, Marketing
Publisher's Summary:
What if you were guaranteed that every new customer buying from you would spend the next five years buying more products at ever higher price points? Or you were certain every dollar spent on your advertising would return extra dollars to you down the road? Or you could finally look at your marketing efforts as investments, rather than expenses? Now, you can...by following the proven strategies and techniques for buying customers outlined here for the first time by Action COACH Founder and Chairman, Brad Sugars. Not only will you discover the "secrets" of buying new customers at great prices for your business, you'll turn your company into a "customer buying machine" that:
Chasing new customers is the old way of "business as usual". Buying Customers is the new way of "business unusual".... One that will not only transform your own company, but your entire way of thinking about business forever!
Members Reviews:
Brad - Narrate your own material or don't bother
What could have made this a 4 or 5-star listening experience for you?
Brad Sugars who is a great pesenter should read his own material. The narrator here had no understanding or interest in the topic.
What did you like best about this story?
Sound marketing advice.
Who would you have cast as narrator instead of Jaime Andrade?
Brad Sugars
You didnt love this book... but did it have any redeeming qualities?
Totally ruined by narrator
Any additional comments?
I was really excited to have a brad sugars audiobook. Won't bother again unless the author reads it. The difference is massive when the author can communicate their passion into the material.
Skip audio, Get the book instead
What did you like best about Buying Customers? What did you like least?
The content is good, but not suited to audio. I found myself wanting to highlight, underline, re-do, check and compare the equations he was describing, but they got away from me too fast. Certainly no good while driving.
What do you think your next listen will be?
I'm looking for "Good to Great" or Michael Porters "Five Forces". Hoping the latter isn't like this one and needs to be paper based. Best I read the other reviews!
Would you listen to another book narrated by Jaime Andrade?
The narration was fine, certainly not annoying.
Did Buying Customers inspire you to do anything?
Buy the paper book!
Excellent Marketing Guide for Business Owners
If you are an experienced marketer, this book is not for you. The concepts described in this book are what I would expect any good marketer to dominate: Lifetime Customer Value, conversion rates, testimonials, etc. So I did not learn much (if anything) from this book.
However, if you are a business owner and don't have a marketer on staff, this book does a pretty good job at explaining the basics of marketing in a very clear and practical way. Any business owner should be apple to apply lessons in this book to improve his or her business and do a better job in buying customers, therefore growing his or her company.
Very Practical Advice
What made the experience of listening to Buying Customers the most enjoyable?
It was easy to apply to my business.
