Get Popular Audiobook Authors in Business, Marketing

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Title: Marketing: A Guide to the Fundamentals

Subtitle: The Economist

Author: Patrick Forsyth

Narrator: Barnaby Edwards

Format: Unabridged

Length: 8 hrs and 1 min

Language: English

Release date: 08-16-13

Publisher: Audible Studios

Ratings: 3 of 5 out of 17 votes

Genres: Business, Marketing

Publisher's Summary:

Even though organisations have become increasingly marketing-focussed in their approach - and it is clear that marketing is more than just the 'marketing department'- marketing is one of the most misunderstood areas of business.

Philip Kotler, an American marketing guru, defines it as "the business function that identifies current unfulfilled needs and wants, defines and measures their magnitude, determines which target markets the organisation can best serve and decides on appropriate products, services, and programmes to serve these markets. Thus marketing serves as the link between a society's needs and its pattern of industrial response".

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

Editorial Reviews:

This audiobook presented by The Economist covers a number of skills needed to succeed in the marketing industry. Author and Consultant Patrick Forsynth presents a great deal of information for the marketing amateur as well as the marketing professional looking for some review. With his crystal-clear British accent, performer Barnaby Edwards makes the complex lessons presented in this audiobook seem fairly clear. His pacing is unhurried throughout. For those interested in this industry and with a bit of patience, there's quite a lot to learn here.

Members Reviews:

Excellent overview on marketing

Any additional comments?

Peter Drucker defined marketing as "looking at the business through the customers' eyes."

This book is an excellent intro into the field of scientific marketing. Topics covered include: product life-cycle, marketing mix, pricing, market research (min you need to know).

Exactly What it Should Be

Would you consider the audio edition of Marketing: A Guide to the Fundamentals to be better than the print version?

I'm not familiar with the print version, but a topic this dry is served best when not actually read.

What was most disappointing about Patrick Forsyths story?

Nothing really. It was good overall.

What did you like about the performance? What did you dislike?

As stated earlier, it is a fairly dry topic- His accent and rhythm of speech is a little hypnotic at times and i found myself not listening often. Not to fault the narrator, its just not an exciting topic.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

No.

Any additional comments?

I was about to attempt a "test-out" college course in marketing by passing an exam in lieu of actually taking the class. I had 0 knowledge of marketing prior to the test and was hoping this could save me the time of reading the text book. If you are in a similar instance, the book is worth a listen- however, it is not likely sufficient alone to pass any sort of test. With that being said, it did greatly help my ease in reading the class text and did commit a few useful concepts to memory. I passed the test, but i ended up having to read the book.

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Title: Video Marketing That Doesn't Suck

Subtitle: The Punk Rock Marketing Collection, Volume 2

Author: Michael Clarke

Narrator: Greg Zarcone

Format: Unabridged

Length: 1 hr and 3 mins

Language: English

Release date: 08-14-13

Publisher: Toplocker Media

Ratings: 4.5 of 5 out of 53 votes

Genres: Business, Marketing

Publisher's Summary:

Video marketing sounds scary. I know, I used to be terrified of it. I used to think, "Oh God, the gear is so expensive, and I have to learn how to become a video editor, and I hate to be on camera, and when I upload videos to YouTube unstable, sociopaths will leave nasty comments that will sabotage my business."

But then the recession came, and I quickly realized: video marketing represents the fastest, cheapest, most effective way to get tons of traffic to your website, boost your email list, increase the exposure of your brand, and break through people's resistance and come to trust you as an authority in your industry. And all it takes is somebody pointing you in the right direction, and helping you avoid some of the more common video marketing mistakes. And that's what Video Marketing That Doesn't Suck can help you do.

Members Reviews:

It was ok, but too short

It was going good and then it seemed like it just fell off the cliff. I wish there had been more content. What Michael gave was good, but my opinion it was still lacking.

great info

I I help companies get found in Google through video marketing this was an excellent book filled with a lot of exacting information that I don't really want my customers knowing about hahaha

concise and relevant

What made the experience of listening to Video Marketing That Doesn't Suck the most enjoyable?

i learned relevant information quickly

Any additional comments?

video marketing has much potential and this books get you there at on a low budget

Worth the time to listen to

Although not my favorite book on video marketing it's still pretty good piece of work and definitely worth a few bucks and the time to listen to.

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Title: Capture the Mindshare and the Market Share will Follow

Subtitle: The Art and Science of Building Brands

Author: Libby Gill

Narrator: Libby Gill

Format: Unabridged

Length: 6 hrs and 13 mins

Language: English

Release date: 08-07-13

Publisher: Gildan Media, LLC

Ratings: 3 of 5 out of 5 votes

Genres: Business, Marketing

Publisher's Summary:

Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help listeners master the "Six Core Mindshare Methods," including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute. Listeners will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.

Critic Reviews:

"Capture the Mindshare and the Market Share Will Follow is an insightful, 360-degree book on the next generation of branding, exploring all the key ingredients you'll need to craft a truly amazing 'mindshare' brand." (Martin Lindstrom, Branding Expert and best-selling author of Buyology and Brandwashed)

Contact me for any questions: [email protected]

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Title: Frustrated with Yelp?!

Subtitle: The Business Owner's Guide to Understanding and Mastering Yelp

Author: Erik L. Devash

Narrator: Steven Bateman

Format: Unabridged

Length: 47 mins

Language: English

Release date: 07-31-13

Publisher: ESIOH Internet Marketing

Ratings: 4 of 5 out of 5 votes

Genres: Business, Marketing

Publisher's Summary:

Are you frustrated with Yelp.com? Wondering why Yelp is filtering your good reviews? For many small business owners, that's like asking if the sky is blue or if taxes stink! But it doesn't have to be that way. By the time you finish listening to Frustrated with Yelp!?, you will have learned all the tricks to employ and all the pitfalls to avoid while establishing your business's positive, relevant presence on Yelp.com.

Yelp is one of the most powerful social media tools today's tech savvy consumer uses, and it can be the greatest generator of business for the business that "uses" Yelp properly. Just so, the business owner who takes the wrong approach with Yelp.com (or, even worse, those who don't engage with the website at all) can stand to suffer a tarnished reputation and loss of customers and profits!

Frustrated with Yelp!? will help introduce Yelp.com to the uninitiated, explaining what exactly the site is, how it works, and who tends to use it. This book will take you through the basics, such as how to set up your business account on Yelp.com, or how to "claim" a page already established for your business. You will learn how to make sure your business' Yelp profile is accurate and up to date, and how to add, change, or remove information, images, and other pertinent material. You will also get something of a "behind the scenes" look at how and why Yelp.com operates the way it does, with the infamous, mysterious Yelp Filter explained. Most important of all, though, you will be getting a filed manual on how to deal with bad reviews and unhappy reviewers, and you will learn how to engage with and leverage satisfied clientele, reducing the negative impact created by the former group and maximizing the positive impact generated by the latter. Through narrative chapters, step-by-step instructions, and even cautionary case studies, you can gain great insight and experience on how to best use Yelp.com.

Members Reviews:

Not bad

Basic information but fascinating. Fascinating because I was so frustrated with Yelp and this book convinced me that #1 I was not alone and #2 that as a business owner I just have to suck it up and keep yelping. Sigh.

Not much about mastering

Any additional comments?

I was expecting to learn more about how yelp ranks your business in their search results, or how to set up your yelp page to convert people who find my yelp page into customers. This book doesn't cover these topics well at all. After listening to this book, I do not in anyway feel like I have mastered yelp. It may be a good overview for anyone that doesn't know anything about yelp, but that's about it. Seems more like the author wrote this book to complain about yelp's filter.

Good if you never did homework on Yelp

Any additional comments?

This was a over all good listen but I have done homework on yelp and I was hoping to hear something that I didn't know. That hidden secret and he didn't give it. So I was left unsatisfied. If you don't have a clue how this monster company works then this is a great read for you.

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Title: Buying Customers

Subtitle: Revolutionary New Rules for You to Get More Customers with Far Less Money

Author: Bradley J. Sugars

Narrator: Jaime Andrade

Format: Unabridged

Length: 5 hrs and 33 mins

Language: English

Release date: 07-03-13

Publisher: Brook Forest Voices

Ratings: 3.5 of 5 out of 14 votes

Genres: Business, Marketing

Publisher's Summary:

What if you were guaranteed that every new customer buying from you would spend the next five years buying more products at ever higher price points? Or you were certain every dollar spent on your advertising would return extra dollars to you down the road? Or you could finally look at your marketing efforts as investments, rather than expenses? Now, you can...by following the proven strategies and techniques for buying customers outlined here for the first time by Action COACH Founder and Chairman, Brad Sugars. Not only will you discover the "secrets" of buying new customers at great prices for your business, you'll turn your company into a "customer buying machine" that:

Chasing new customers is the old way of "business as usual". Buying Customers is the new way of "business unusual".... One that will not only transform your own company, but your entire way of thinking about business forever!

Members Reviews:

Brad - Narrate your own material or don't bother

What could have made this a 4 or 5-star listening experience for you?

Brad Sugars who is a great pesenter should read his own material. The narrator here had no understanding or interest in the topic.

What did you like best about this story?

Sound marketing advice.

Who would you have cast as narrator instead of Jaime Andrade?

Brad Sugars

You didnt love this book... but did it have any redeeming qualities?

Totally ruined by narrator

Any additional comments?

I was really excited to have a brad sugars audiobook. Won't bother again unless the author reads it. The difference is massive when the author can communicate their passion into the material.

Skip audio, Get the book instead

What did you like best about Buying Customers? What did you like least?

The content is good, but not suited to audio. I found myself wanting to highlight, underline, re-do, check and compare the equations he was describing, but they got away from me too fast. Certainly no good while driving.

What do you think your next listen will be?

I'm looking for "Good to Great" or Michael Porters "Five Forces". Hoping the latter isn't like this one and needs to be paper based. Best I read the other reviews!

Would you listen to another book narrated by Jaime Andrade?

The narration was fine, certainly not annoying.

Did Buying Customers inspire you to do anything?

Buy the paper book!

Excellent Marketing Guide for Business Owners

If you are an experienced marketer, this book is not for you. The concepts described in this book are what I would expect any good marketer to dominate: Lifetime Customer Value, conversion rates, testimonials, etc. So I did not learn much (if anything) from this book.

However, if you are a business owner and don't have a marketer on staff, this book does a pretty good job at explaining the basics of marketing in a very clear and practical way. Any business owner should be apple to apply lessons in this book to improve his or her business and do a better job in buying customers, therefore growing his or her company.

Very Practical Advice

What made the experience of listening to Buying Customers the most enjoyable?

It was easy to apply to my business.

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Title: Market Your Way to Growth

Subtitle: 8 Ways to Win

Author: Philip Kotler, Milton Kotler

Narrator: Mark Weatherup

Format: Unabridged

Length: 6 hrs and 39 mins

Language: English

Release date: 05-09-13

Publisher: Audible Studios

Ratings: 3.5 of 5 out of 12 votes

Genres: Business, Marketing

Publisher's Summary:

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters.

With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry.

Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others. Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press.

Members Reviews:

Related information, not 4/7 Ps

Related information, be ready to take notes and do further research. Doesn't include marketing mix, but related information such as market share, invocation, CSR an more.

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Title: The Story of Purpose

Subtitle: The Path to Creating a Better Brand, a Brighter Company, and a Lasting Legacy

Author: Joey Reiman

Narrator: Joey Reiman

Format: Unabridged

Length: 5 hrs and 53 mins

Language: English

Release date: 04-18-13

Publisher: Audible Studios

Ratings: 4 of 5 out of 21 votes

Genres: Business, Marketing

Publisher's Summary:

A proven methodology for building a purpose-powered organization

Some ideas are bigger than others, and the Master Idea - your company's purpose - is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.

The Story of Purpose will leave you asking yourself "what gets me up in the morning?" instead of "what keeps me up at night?"

Members Reviews:

Packed with good insights

I loved the way Joey balanced the discovery of an inspiring story with the application of an improved customer experience and a revitalized business culture. So many great ideas and solid process to drive change

Few moments of greatness, unimpressed by examples

There were many good bits of advice and wisdom in the book but just couldn't stomach the idea that the best examples given for purpose driven companies were McDonald's, Walmart, proctor and gamble and nestle. Some credit was given to Google and Apple too, true pd companies in my opinion but not nearly as much as McDonald's and p&g. Also, entire chapter and major sections devoted to sales pitch on why bright house world's leading expert in this area. I've listened to many much better books on the subject and found myself checking the minutes remaining section toward the end of the book. It won't be on my read Again list.

Great read - game changer

Combines a brand new focus, and at the same time builds upon and articulates known marketing practices. Congrats!!

The worst. Avoid.

What would have made The Story of Purpose better?

If Reiman never wrote a book.

What was most disappointing about Joey Reimans story?

The author is self gloating with no insight. Uses latin for no reason. Thinks that Delta and McDonalds are purpose driven...

What didnt you like about Joey Reimans performance?

Only gloats about past clients but has no facts to present. Presents end results and assumes they must fit back into a purpose.

What reaction did this book spark in you? Anger, sadness, disappointment?

Pissed i wasted my time on this trash.

Any additional comments?

I'll save those for if I'm ever in the same room as Reiman.

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Title: Brandscaping

Subtitle: Unleashing the Power of Partnerships

Author: Andrew M. Davis

Narrator: Andrew M. Davis

Format: Unabridged

Length: 7 hrs and 18 mins

Language: English

Release date: 04-12-13

Publisher: monuMental Shift

Ratings: 4.5 of 5 out of 32 votes

Genres: Business, Marketing

Publisher's Summary:

Who has your NEXT customer as their CURRENT customer? What if you stopped renting time or space ("advertising") and started investing in valuable content - content that you'll own? What if you tapped a trend or created a movement? What if you authentically embraced your most loyal fans? What if...you became a brandscaper?

Brandscaping is a big, infectious idea - a new marketing methodology that begins with one simple observation: A rising tide lifts all ships. In this groundbreaking book, media and marketing visionary Andrew Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal.

Successful brandscapers think more like television producers and less like marketers. In the new-media world, everyone has an audience. No one needs the traditional media monarchies to access their audience anymore. Davis encourages you to reconsider your spend on advertising, forget about trying to obtain PR one-hit wonders, and start seeking out valuable replacements for inauthentic celebrity "endorsements". Reinvest that money, he says, on creating valuable content and watch your marketing expenses turn into powerful content assets.

Brandscaping trains you to unearth authentic, talented "spokespeople" in a world where everyone is a publisher, podcaster, YouTuber, or digital photographer; people whose existing audiences, no matter how small, will become your future customers. Davis demonstrates how electronics manufacturers, retailers, home builders, associations, non-profits, individuals, and many others have benefited from the ability to tap into the power of niche markets.

Davis also shows you how to identify and appeal to the passion points that inspire digital influencers, prosumers, and consumers to take action. Your marketing will be more effective and you'll fill your pipeline with higher-quality leads. Brandscaping will transform the way you market.

Brandscaping is symbiotic marketing that can fund start-ups, aid non-profits, even change entire industries. Once you begin thinking like a brandscaper, you'll be able to easily see the benefits of connecting computer consulting to game shows; insurance sales to motorcycle parts; Foreman Grills to dorm-room cuisine; transportation professionals to hit television shows; backyard poultry to suburban hardware stores; watercraft sales to music videos; and so much more. In Brandscaping, you'll uncover opportunity at every turn. Davis' entertaining and artfully crafted stories each deliver on a clear lesson and an optimistic business challenge to ask yourself, "what if?"

Brandscaping is both an intellectual exercise and a practical guide. It's a refreshing, insightful take on how marketing and media will work together in the future. It is specifically crafted to be embraced by C-suite executives and implemented by savvy marketing professionals.

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Titel: Emotionales Verkaufen

Untertitel: Was Ihre Kunden WIRKLICH wollen

Autor:: Lars Schäfer

Erzähler: Heiko Grauel, Sonngard Dressler

Format: Unabridged

Spieldauer: 4 hrs and 44 mins

Sprache: Deutsch

Veröffentlichungsdatum: 04-04-13

Herausgeber: Gabal

Kategorien: Business, Marketing

Zusammenfassung des Herausgebers:

Wie bietet man Kunden emotionale Einkaufserlebnisse? Lars Schäfer bringt es auf den Punkt. Nicht theoretisch, sondern mit vielen Praxisbeispielen, Anekdoten und Übungen. Und mit viel Kopf und viel Herz, ohne dass die Emotion zur Strategie wird. Nur mithilfe von Authentizität, Achtsamkeit und Anpassungsfähigkeit erreicht man Kunden auf der Gefühlsebene. Und mit Stimmungen und Vertrauen statt nüchterner Produktdetails lässt sich viel besser erkennen, was die Kunden wirklich wollen.

©2013 GABAL Verlag (P)2013 GABAL Verlag

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Title: The Creative Real Estate Marketing Equation

Subtitle: Motivated Sellers + Motivated Buyers=$

Author: Omar Johnson

Narrator: Omar Johnson

Format: Unabridged

Length: 3 hrs and 41 mins

Language: English

Release date: 02-28-13

Publisher: Make Profits Easy LLC

Ratings: 3 of 5 out of 5 votes

Genres: Business, Marketing

Publisher's Summary:

In order to be a successful real estate investor and entrepreneur you must understand the following principle. Real estate marketing is the business. As a real estate investor you are in the business of marketing first and foremost. Marketing drives the business. It is the fuel that produces the leads and prospects you need to sustain and thrive in your business. Without it you are like a car without gas, you are going nowhere. In his book entitled The Creative Real Estate Marketing Equation: Motivated Sellers + Motivated Buyers = $ real estate marketing expert Omar Johnson shows you step by step how to market your real estate business so that it produces consistent, sustainable and explosive profits. In his book he gives you the ultimate blueprint on how to strategically find motivated sellers and motivated buyers of real estate because they make up the essential part of the equation that translates into dollars.

If you are in the arena of creative real estate investing and practice such creative real estate investing strategies such as lease options, owner financing, short sales, wholesaling etc., then this book will serve you well. If you're into real estate in general and you want to learn some killer real estate marketing strategies that you can immediately apply to your business then this book will also serve you well. For instance, you will learn 50 secret insider techniques and places you can use to start finding motivated sellers deals immediately. You will also learn how to create a killer buyer's list from scratch and how to master the three stages of the real estate buying process.

Members Reviews:

For extreme beginners

This is fair information. He is not a good reader. The info is very generic and doesn't give much detail. And it is mostly for those interested in getting started "flipping", buying and reselling, houses and multifamily properties. There is better info out there. A lot of sales pitch to get you to his coaching program and to buy his other products.