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Title: Town Inc.
Subtitle: Grow Your Business. Save Your Town. Leave Your Legacy.
Author: Andrew M. Davis
Narrator: Andrew M. Davis
Format: Unabridged
Length: 4 hrs and 31 mins
Language: English
Release date: 11-11-15
Publisher: Monumental Shift
Ratings: 5 of 5 out of 12 votes
Genres: Business, Marketing
Publisher's Summary:
"Town Inc. is less of a book than it is a rallying cry! You'll never look at any town or city the same way again." (Ann Handley, author of The Wall Street Journal best seller Everybody Writes)
"Groundbreaking. A groundbreaking book based on a simple, rarely used, concept. Town Inc. is a must-read for any entrepreneur who wants to claim their fame and every city leader hoping to turn their place into the next best thing." (Joe Pulizzi, founder, Content Marketing Institute, and author, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Remarkable Businesses)
Empower your business, your town, and your fellow citizens to prosper as never before. Town Inc. unpacks the deceivingly simple link between building a booming business and growing a prosperous town. The secret, it turns out, is to market your town just as passionately as you market your own business.
In cities across America, business leaders are telling uniquely compelling stories to lure other businesses and willing workforces to relocate to their towns. Their towns flourish, and their businesses prosper.
Typical of the many success stories from which you'll learn are:
Your town can become just as famous and just as prosperous. Learn and use Town Inc.'s proven formula to create a compelling story that will fuel your town's and your business' long-lasting prosperity.
Members Reviews:
Must Read for Any Town, City & Community Looking to Thrive in The Digital Age.
The challenge facing every city across america is how to galvanize your community to build civic infrastructure that thrives even during economic downturns. The concept of applying sound marketing practices to community planning is not new, but there has never been a no-nonsense playbook to follow. This book is that playbook. It's about taking a stand to say this is what our city is about and creating a movement. Andrew makes it clear that the cities and towns that "Stake their claim" reap economic and quality of life benefits that far outweigh those that don't. The book is filled with lots of examples to support this thesis. This is playbook for civic success. If you are committed to helping your community thrive, read this book, buy it for your councilman, mayor and civic leaders. I bought copies for my Mayor and my Senator. Don't wait for consensus, start now.
A Great Read for Anyone Who Hopes to See Their Local Economy Grow
"Your town doesn't have an economic development problem, you have a communications crisis. You have a marketing problem. ... We describe our towns and neighborhoods as 'premier business destinations.' We promote our workforce as 'motivated, educated, and diverse.' We showcase our infrastructure as 'high tech.' We all tout a 'high quality of life' for our residents. ... By positioning our towns for everyone, we've attracted no one."
If this doesn't sum up your city, you either live in one of the 10 biggest cities in the country or one of the 27 modern day boom towns isolated and studied to demonstrate empirical evidence for the ideas presented in this book.
Andrew Davis has delivered a compelling, thoughtful and painstakingly accurate pathway for modern economic revitalization in this book.