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Title: Online Marketing for Busy Authors: A Step-by-Step Guide
Author: Fauzia Burke
Narrator: Natalie Hoyt
Format: Unabridged
Length: 2 hrs and 54 mins
Language: English
Release date: 02-29-16
Publisher: Berrett-Koehler Publishers
Ratings: 4.5 of 5 out of 8 votes
Genres: Business, Marketing
Publisher's Summary:
There has truly never been a better time to be an author. For the first time, you have direct access to your audiences via the Internet - you can create a community eagerly awaiting your next book (and telling their friends about it, too). But where do you start? How do sort through the dizzying range of online options? Where is it most worth spending your time - what is a "must do" and what is a "might do"?
Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building your online brand doable but proves that it can be fun and fulfilling, too.
Burke takes authors step by step through the process of identifying their unique personal brands, defining their audiences, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable, long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more.
"Once you build your brand," Burke says, "no one can take it away from you." Your digital brand is a conversation about your book that builds your community one relationship at a time. By following Burke's expert advice, any author can conquer the Internet and still get his or her next manuscript in on time.
Members Reviews:
Fauzia knows what she's doing!
An online brand has never been more important for authors, yet a meaningful one has never been so elusive! Nobody understands online book marketing like Fauzia Burke. She not only knows how to build a community of loyal followers who identify with your brand, but she will show you how to stay connected with them.
There are thousands of things you COULD be doing to market your book and your message. Thatâs the problem. Fauzia gets you focused ONLY on the ones that matter for your brand and guides you to thoughtfully (and relentlessly) execute on them.
I have been a book publicist for 25 years. I am sensitive about whom I refer my clients to, and I love referring them to her. They always call and thank me.
Dottie DeHart
DeHart & Company Public Relations.
Learn from one of the book industry's best marketers
It's both the most overwhelming and exciting time ever to be an author. The most overwhelming because there are an endless amount of ways you can spend your time promoting your book and the most exciting because you have more control over your destiny than ever before. As someone who helps authors build their platforms, I know how tough it can be to stand out from the crowd (especially online) and I was so impressed with Fauzia's insights in this book. Going beyond the platitudes that fill most online marketing books, Fauzia lives up to her reputation as one of the book industry's most elite marketing strategists with this insightful book. I recommend it to any author who wants a roadmap for online success.
A terrific resource for fitting book marketing into the writing life
In Online Marketing for Busy Authors, Fauzia Burke offers specific, actionable advice for promoting your book in a sustainable way.
