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Title: Brand, Meet Story
Subtitle: How to Create Engaging Content to Win Business and Influence Your Audience
Author: Heather Pemberton Levy
Narrator: Karen Saltus
Format: Unabridged
Length: 1 hr and 51 mins
Language: English
Release date: 09-30-16
Publisher: Bibliomotion, Inc.
Ratings: 4.5 of 5 out of 3 votes
Genres: Business, Marketing
Publisher's Summary:
Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the listeners' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience.
Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the audiobook shows listeners a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires listeners to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will hear, love, and share.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
Members Reviews:
Read this book now!
If you seriously are considering a content marketing strategy or already have one that isn't exactly working then you MUST read this book today! Its an easy read and chock full of examples to help you out. Don't forget to print out or hang up the appendix for reference next time you outline content!
easy and very accessible book
Every professional should read this short, easy and very accessible book, to learn the "recipe" to tell compelling stories that move audiences, whether you're selling a product to prospects, yourself to a hiring manager, or your ideas to your peers.
Read this book for a brand strategy class. Very ...
Read this book for a brand strategy class. Very generic material and overpriced. While the message is clear, there is very little research to back it up.
This quick read will help you find and tell your story - fast!
I was squashed in seat 10F on a very full flight from London to Lisbon when it hit me. I don't have a strong personal brand story. I have a public corporate persona and you can google my work, but I'm still hiding really. I started to wonder what might happen to my career if I shared more personal stories - stuff "closer to the bone" as Heather Pemberton Levy would say.
The revelation came from reading her great little book "Brand meet STORY". It's a short and immensely practical guide on what to DO about story creation and telling. I bet you've heard it said many times before - people like stories and you should tell more of them if you want to get your point across. Great Leaders tell stories.
