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Title: Brain-ding, the Strategy
Subtitle: A Successful Marketing Plan Has to Include Brain-ding as the Ultimate Strategy
Author: Francisco J. Serrano
Narrator: Matt Doyle
Format: Unabridged
Length: 1 hr and 21 mins
Language: English
Release date: 06-21-16
Publisher: Francisco J. Serrano
Ratings: 4 of 5 out of 4 votes
Genres: Business, Marketing
Publisher's Summary:
Do you really want to invest time and money in marketing efforts that will drain your energy and your budget?
Have you tried to do branding with no tangible success?
If you already have a brand, if you have ideas in mind, or if you don't have any idea about brands at all, this book is for you. It is a simple window to the vast world of brands, branding, and brain-ding.
Everybody wants to build a sustainable business. In order to do so, you need to brand it and look to connect with your target audience through branding. And once that emotional connection is there, you should nurture it and keep it actual.
This book is not only a theoretical study of branding but also a collection of experiences the author offers as a practical and introductory guide to survive in a market that is getting more and more competitive. In this short listen, he narrates everything from his story to the most recent and successful formulas of this unceasing activity, searching for ways to go beyond the technical definition of branding and what it includes to get to a new level - brain-ding. On this level the magic happens. It's where multidimensional emotional relationships are built between the brand and the world.
Why is brain-ding better than branding?
It's all about offering a practical overview and showing real-life examples to make it easier to relate to and help you in the creation of the marketing plan of your business and positioning of your brand.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
Members Reviews:
Francisco Serrano's book Brain-Ding The Strategy seemed like the perfect way for me to understand her world ...
Part of my daughter's college curriculum was branding. Francisco Serrano's book Brain-Ding The Strategy seemed like the perfect way for me to understand her world (and now Francisco's world) of branding and marketing. This book did not disappoint. First of all, I could not resist his smiling face that was front and center making me feel welcomed to his book. His impressive credentials more than qualify him to write this book. I found this book to be easy to read and understand, and it wasn't overly complex. I appreciated the examples he offered throughout the book as he talks about his Brain-Ding principles and methodologies. Francisco explains that the key to success is communication which can be done in several ways--internal, with customers, between competitors, associates, investors, and the list can go on. Most importantly, the author states that it is how and what you communicate, and to whom you communicate with that makes the difference. There is so much more information inside this book that I haven't mentioned. I highly recommend that you buy this book and learn!
Very detailed, clear, easy to understand book about smart branding!
I loved reading this informative book about branding. Smart branding, or as the author calls it - brain-ding, is what we are really looking for, as authors or small business owners. This is such an important aspect of our success, and so we must learn how to maximize our image and everything we do.
This is quite a stuffy subject and I loved how the author broke it down in clear, manageable pieces that are easy to understand, follow, and apply.
