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Title: Does It Work?
Subtitle: 10 Principles for Delivering True Business Value in Digital Marketing
Author: Shane Atchison
Narrator: Todd Belcher
Format: Unabridged
Length: 8 hrs
Language: English
Release date: 10-09-15
Publisher: McGraw-Hill Education
Ratings: 3.5 of 5 out of 6 votes
Genres: Business, Management
Publisher's Summary:
You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward.
Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't and use that information to become more effective in the future.
That's where this groundbreaking marketing guide comes into play.
From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a highly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The audiobook explains how to evaluate everything from simple projects to long-term brand vitality - all the while keeping the field wide open for brilliant, creative work.
Members Reviews:
The digital landscape is rapidly changing, but the principles to work and measure by in this environment remain constant.
The straight-forward title certainly suggests the central theme of the book, which is refreshing in a category where big ideas are frequent, but execution and actionable analysis are often left unexamined. The book is in part a practical guide, lending insight from numerous thought leaders throughout, and inspires action. And is also part reference for an organizational vision, covering topics such as fostering an innovative culture and encouraging professional development.
Perhaps most appealing to the business-minded reader, each principle focuses on measurable results. In some cases, those results may not be "positive", but this (relentless) pursuit to quantify sets the foundation for identifying ways to improve. That honesty is present throughout the book, and speaks to the collective real-world experience of the authors and contributors shared in each chapter.
Having worked in product development and business development roles for a wide range of digital businesses spanning start-ups to publicly traded companies, each chapter reminded me of the wide variety of challenges most organizations face. The principles and insights in this book can be applied to many, and perhaps most importantly, provide a framework for continual improvement that can be utilized personally and professionally. So, as a book, Does it Work? Yes. Yes it does.
Current, smart, and fun - highly recommend
Finally a business book written by the cool nerds. Smart and funny at the same time. The authors know their data and have the goods to back up their claims - "Risks of Lazy Targeting" section a particularly good example. The examples are current and fun and mercifully steer clear of the stale examples that usually show up in management books. If you like the idea of learning very relevant examples based on Richard Sherman, Pontiac ads on Craigslist, Groupon "success" tanking a local business, and #gettngslizzerd (sic) this book is for you.
Read it, time well spent.
Love the book- great, practical and insightful from guys that have done it. Key insight is they aren't just thought leaders they are architecting their org around their beliefs.
