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Titel: Kundenperspektive verkauft (Sales-up-Call)

Autor:: Stephan Heinrich, Thilo Baum

Erzähler: Stephan Heinrich, Thilo Baum

Format: Unabridged

Spieldauer: 1 hr and 3 mins

Sprache: Deutsch

Veröffentlichungsdatum: 10-24-14

Herausgeber: Heinrich Management Consulting

Kategorien: Business, Marketing

Zusammenfassung des Herausgebers:

So erkennen Unternehmen und Verkäufer die Kundenperspektive und beflügeln Entscheidungen. Verkäufer müssen ungehorsam sein: Nicht durchdachte Unternehmensbotschaften stoppen und Kundensicht einbauen. Verkäufer müssen Aussagen und Geschichten parat haben, die den Kunden betreffen, nicht das Produkt.

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©2014 Stephan Heinrich & Thilo Baum (P)2014 Stephan Heinrich & Thilo Baum

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Title: Andy Sernovitz on Successful Word of Mouth Marketing

Author: Andy Sernovitz

Narrator: Dave Summers

Format: Original Recording

Length: 15 mins

Language: English

Release date: 10-07-14

Publisher: American Management Association

Genres: Business, Marketing

Publisher's Summary:

Andy Sernovitz is co-founder and former CEO of the Word of Mouth Marketing Association, an organization that uses the latest innovations in blogs and buzz to build a prosperous word of mouth marketing profession, based on best practices, measurable ROI and ethical leadership.

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Title: Chip Bell on Extraordinary Customer Service

Author: Dave Summers

Narrator: Dave Summers, Chip Bell

Format: Original Recording

Length: 14 mins

Language: English

Release date: 08-13-14

Publisher: American Management Association

Genres: Business, Marketing

Publisher's Summary:

Chip R. Bell is the founder of The Chip Bell Group and works from the Dallas, Texas area. His consulting practice focuses on helping organizations build a culture that supports long-term customer loyalty. Prior to starting a consulting firm in the late 1970s, he was Vice President and Director of Management and Organization Development for NCNB, now Bank of America. Dr. Bell holds graduate degrees in organizational psychology and human resource development from Vanderbilt University and George Washington University. In 1969, he served in Vietnam as an infantry unit commander with the 82nd Airborne Division.

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Title: Online Marketing

Subtitle: The Shark Attack

Author: Dan Moskel

Narrator: Dan Moskel

Format: Unabridged

Length: 1 hr and 52 mins

Language: English

Release date: 08-05-14

Publisher: Dan Moskel

Ratings: 3 of 5 out of 1 votes

Genres: Business, Marketing

Publisher's Summary:

Wanterpreneurs, excuse-makers, and those desperate to be liked, beware, we're living in a brave new economy and the rules have changed.

In this audiobook, you'll be empowered with the skills, knowledge, and the glorious pathways to create passive, recurring traffic, leads, clients, and customers, all in pursuit of maximum profits. You see, online marketing is all about creating systems, and funnels, that'll pump new clients, leads, and money into your pockets, even while your sleeping and on vacation. There are three parts of this gospel. In the first we'll discuss the pillars of selling online, including lead generation, direct response, branding, and more. In the second part, we'll go through the weapon chest of media, both paid and free traffic weapons including:

In the third and final section, we'll discuss the formula to selling online, including: copywriting, benefits and features, the price escalation pyramid, and setting up automatic sales funnels. Are you ready to achieve maximum profits, and become the Shark in your market?

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Titolo: Marketing online: le basi per capirlo [Online Marketing: the Basics to Understand]

Autore: Sam Gaidy

Narratore: Lorenzo Visi

Formato: Unabridged

Durata: 1 hr and 36 mins

Lingua: Italiano

Data di pubblicazione: 01-16-14

Editore: Area51 Publishing

Categoria: Business, Marketing

Riepilogo Editore:

Questo audiolibro spiega in modo semplice, ma in maniera approfondita, le basi e la metodologia di lavoro per capire e attuare una campagna di web marketing legata alla vendita di un prodotto. Il lettore è accompagnato passo dopo passo in ogni singolo aspetto della promozione sul web per aiutarlo a capire i tanti strumenti a sua disposizione nel variegato mondo del marketing online.

[This audiobook explains in simple, but in depth, the foundations and methodology of work to understand and implement a web marketing campaign tied to the sale of a product. The player is accompanied by step-by-step in every aspect of promotion on the web to help you understand the many tools at its disposal in the diverse world of online marketing.]

Please note: This audiobook is in Italian.

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Titel: Vertrieb geht heute anders

Untertitel: Wie Sie den Kunden 3.0 begeistern

Autor:: Andreas Buhr

Erzähler: Andreas Buhr, Thomas Balou Martin, Julia Beerhold

Format: Unabridged

Spieldauer: 6 hrs and 48 mins

Sprache: Deutsch

Veröffentlichungsdatum: 12-11-13

Herausgeber: Gabal

Kategorien: Business, Marketing

Zusammenfassung des Herausgebers:

Andreas Buhr zeigt, wie ein solches Umdenken stattfinden kann. Auf Grundlage einer umfassenden Umfrage der ESB Business School Reutlingen und der go! Akademie für Führung und Vertrieb AG beleuchtet er die heutigen Anforderungen an Verkauf und Vertrieb und entwickelt klare Strategien und Tipps, den Kunden 3.0 zu gewinnen. Buhr ergänzt dies durch neueste wissenschaftliche Erkenntnisse aus dem Neuromarketing und seine eigenen praktischen Erfahrungen.

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Title: Kindle Gold

Subtitle: 7 Steps to eBook Success

Author: Michael Holtby

Narrator: John Eastman

Format: Unabridged

Length: 58 mins

Language: English

Release date: 10-04-13

Publisher: Our Pack Press

Genres: Business, Marketing

Publisher's Summary:

Kindle Gold takes you through a simple, 7-Step system that shows you how to self-publish your book on Kindle and promote it to bestseller status on Amazon.

You will learn key tips and tricks, including:

Wouldn't you like to earn 70% profits on every single book you sell? You can be earning 24/7 on autopilot, if you follow these 7 Key Steps.

Written by Amazon bestselling Author Michael Holtby, this audiobook is packed with tips and tricks from someone who has been there before and whose expertise you can use to jump-start your Kindle careerStart publishing on Amazon today with Kindle Gold!

Kindle Gold shows you how to take advantage of this huge market and enormous demand for eBooks, and will show you how to become a self-published, bestselling author!

Members Reviews:

Exactly what I was looking for

I just finished writing my first book and I'm ready to enter the Kindle Market. Randomly came across this book and decided to use it as my foundation for the "launch."

He speaks from a position of experience, and really offers some great tips for people who don't know that much about self publishing in the Kindle Marketplace.

It's not the longest book in the world, but it's as long as it needs to be; and for this price I'm definitely satisfied. If you're writing your first book or just want some extra advice on growing in the Kindle market, it's solid read.

Thanks for the book Michael.

Just What I Needed

As a Kindle owner and avid Kindle book consumer, I know there is tremendous potential for earning a living from self-publishing Kindle books. Kindle Gold gave me all the information I needed to get started in a concise, easy-to-understand format. It covers everything from outsourcing to formatting for Kindle to pricing your books. Because of Kindle Gold I'm through researching and procrastinating. I'm writing my first e-book for Kindle!

Great process overview

While this book doesn't go in-depth like Guy Kawasaki's book APE does, it's an excellent overview of the process. You know that this is a business model within reach of anyone who can put together good information. But he doesn't promise the moon.

One thing he left out is the fact that Kindle offers the first 10% of the book for free as a sampler. In which case it's super important to make sure the beginning of your book is absolutely irresistible.

Great Read

This book is a fantastic starting point for anyone interested in authoring to Kindle and the Amazon marketplace.

I would recommend this eBook to anyone who is starting out in the industry and is a little lost on which way to head first. Comprehensive explanations of the facets of the Amazon World, mixed together with personal experiences from the author himself make this guide a great read!

Five Stars

Very informative and helpful to those new to ebook publishing

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Title: Content Marketing

Subtitle: More Work through Less Process

Author: Rob Rohena

Narrator: Deaver Brown

Format: Unabridged

Length: 1 hr and 4 mins

Language: English

Release date: 09-13-13

Publisher: Simply Media

Genres: Business, Marketing

Publisher's Summary:

An introductory guide to the subject to get you started. Rob has great insights but doesn't pretend to know it all and acknowledges how the field is growing. Provides lots of practical tips to get started right away to expand your work and personal contacts.

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Title: Lean Marketing

Author: Ade Asefeso MCIPS MBA

Narrator: Dave Wright

Format: Unabridged

Length: 2 hrs and 11 mins

Language: English

Release date: 09-03-13

Publisher: Ade Asefeso MCIPS MBA

Ratings: 3 of 5 out of 4 votes

Genres: Business, Marketing

Publisher's Summary:

The words "lean marketing" have been one of the buzzwords of business for a few years now, but beneath the buzzword lays a strong, successful and above all common sense strategy. The lean marketing process is actually nothing new. The business tactics it employs are all well-known and widely used. Despite this, most businesses do not follow them in any particular order or manner. What makes lean marketing special is that it organizes its techniques into a coherent, easy to follow strategy. These steps can be followed step by step to not only launch a successful business, but stop you from launching an unsuccessful business.

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Title: But You Don't Look Gay...

Author: Jenn T. Grace

Narrator: Jenn T. Grace

Format: Unabridged

Length: 1 hr and 48 mins

Language: English

Release date: 07-09-13

Publisher: Jenn T. Grace

Genres: Business, Marketing

Publisher's Summary:

The intention of this book is to provide a holistic approach to doing business with the lesbian, gay, bisexual and transgender (LGBT) community. Whether you are an LGBT business owner or an ally to the LGBT community, there is something in this book for you.

To be the most effective in your outreach efforts to the LGBT community you must be authentic and transparent in your approach. You must also have a plan for success. A solid targeted campaign requires a solid marketing plan to back it up.

This book will not only teach you successful communications strategies for getting and keeping LGBT customers, but it will also show you the first steps you can take in creating a marketing plan designed for success.

The stories, advice and guidance in this book stem from my own personal experience in working with the lesbian, gay, bisexual and transgender community. You may find different pathways to a success for you and that's amazing. Consider sharing your success story at jenntgrace.com

Members Reviews:

A masterpiece of marketing advice for us all who wish to do business in the LGBT community

For any of us who desire to do business in the LGBT community, Jenn Graceâs book âBut You Donât Look Gay,â is a marvelous tool.

Jenn is not simply a lesbian, but a âprofessional lesbian,â as she puts it. She has been working in business and marketing in the LGBT community for several years, and her experiences are shared in the book. For anyone (LGBT or not) who is attempting to reach our to the LGBT community, it is now an imperative to obtain the sensitive and sensible knowledge that Jenn shares. Marketing consists of much more than hanging out a shingle and proclaiming that âIâm open for business.â Knowledge of who youâre marketing to, and deciphering the methods you can effectively use are essential. Jenn has given us all a base of knowledge that will clearly pave the pathway to success for us.

An Absolute Must Read for both Gay and Straight People!

I encourage both gay and straight people to read this book. It is informative, educational and incredibly enlightening. Even as a lesbian, I learned a lot from it. In the very short period of time since I have read the book, it has already helped me advise the LGBT community in a much more effective way. The authorâs insight is invaluable.

Diane K. Fisher, Financial Advisor and Accredited Domestic Partnership Advisor.

A Must Read for Business Owners Doing Business with the LGBT Community

This book is packed with information to assist business owners with marketing to and working with the LGBT community. I especially appreciate the steps for helping me to write and implement my marketing action plan. Unlike other marketing resource books I have read, I can honestly say I didn't want to put this book down. I've already recommended this book to several of my business clients.

LOVE IT, WOULD BUY AGAIN. PERFECT!!!

LOVE IT, WOULD BUY AGAIN. PERFECT!!!

BUY THIS BOOK NOW!

This is an amazing book! Jenn is to put it lightly, HILARIOUS and her humour is clearly evident in her writing style. As a straight woman with many friends who are members of the LGBT community, I found this book to be very educational, enlightening and compassionately written. Various topics discussed that I have never given thought to before, making me think outside my own box! I have recommended this book to BOTH members and supporters of the LGBT community alike.