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Titolo: Un metodo infallibile per vendere di più

Autore: Michaela Gariboldi

Narratore: Michaela Gariboldi

Formato: Unabridged

Durata: 37 mins

Lingua: Italiano

Data di pubblicazione: 07-04-13

Editore: GoodMood

Categoria: Business, Marketing

Riepilogo Editore:

Michaela Gariboldi, socia, formatrice e consulente Open Source Management, da anni mette a servizio dei clienti tutta la sua professionalità ed esperienza per aiutarli a crescere. Michaela spiega come la vendita non si sostanzia più nel semplice chiedere, ma prima di tutto nel dare. Sembra controintuitivo. Lo e'. Tuttavia, in questo, il mondo e' cambiato. Dietro il "dare" c'e' sempre interesse. Vero interesse per il cliente e per cio' che egli crede, per le sue azioni e i suoi sogni. In questo modo, da venditori ci si trasforma in creatori di soluzioni, che offrono risultati, non prodotti. Guidati, necessariamente e indiscutibilmente, dalle emozioni. Nel suo intervento Michaela ci spiega un metodo infallibile per vendere di più.

©2013 Michaela Gariboldi (P)2013 Engage editore

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Title: Selling at Combat Speed: Finding the Inner Sales Warrior

Author: Michael S. Miller

Narrator: Erich Bailey

Format: Unabridged

Length: 6 hrs and 24 mins

Language: English

Release date: 05-11-13

Publisher: Michael S. Miller

Ratings: 3 of 5 out of 1 votes

Genres: Business, Marketing

Publisher's Summary:

Selling at Combat Speed - Finding the Inner Sales Warrior is for people who get up in the morning to make a difference in other people's lives. It is about changing your habits and behaviors, and realizing that your life and those around you depend upon sales. It is designed for those who crawl into the trenches every day, look the enemy square in the eyes, and never give into defeat. When the sales bullets (the average person calls them objections) start flying and while most are running for cover, the real warriors welcome and overcome them.

Instead of looking at the customer as the enemy, we share the foxhole with them and together battle through our differences until we reach the common objective. And at the end of the day when the smoke has finally cleared and the dust has settled, it is you, the sales warrior who stands alone.

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Title: Cavemen Can't Market

Subtitle: Attracting, Conversing, and Creating Loyal Customers Using WOO Marketing

Author: Jonathan Peters

Narrator: Dale McConachie

Format: Unabridged

Length: 4 hrs and 39 mins

Language: English

Release date: 04-23-13

Publisher: Made for Success, Inc. and Blackstone Audio, Inc.

Genres: Business, Marketing

Publisher's Summary:

Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear prospective customers down until they eventually bought.

But we are no longer in charge - they are.

That is why we must change our marketing concept from the "Caveman Way" to the "WOO Way". A few marketers understand that the game has changed. Rather than hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with them, in essence courting them.

Cavemen Cant Marketuses the analogy of a suitor courting, or WOOing, an intended until she not only becomes a customer but moves through stages of commitments until she is loyal, to the point of making the suitor part of her identity. In the end, she will market for the suitor, sharing her newfound joy with her friends.

Inside this analogy there are three stages of marketing: 1. Attraction, 2. Conversation, and 3. Relationship.

Marketers must understand these stages, as well as the pitfalls within them, to be successful in the new marketing era. Those who dont will be as obsolete as a caveman.

Members Reviews:

Counter blunt force marketing with tips from Cavemen Can't Market

In this book, Cavemen Can't Market, Jonathan Peters, Ph.D. uses the age old story of courtship to explain the new wave of relationship marketing.

We are hit with numerous marketing messages everyday, but how many do you remember? Unless the message is very specific to your individual desires, most of those messages will go unnoticed.

Showing that beating people over the head with in-your-face advertisements is no longer an effective means of advertising, Peters uses the courtship process to help readers discover new methods of marketing that can truly cut through the noise and help you get your marketing message heard and felt by your intended audience.

Search "Cavemen Can't Market" on the BannerView blog for my full review.

Fun, Practical, and Spot-on

Don't begin a marketing project without reading this book first, especially if you come from an old-school background. Marketing has changed dramatically, and if you are not getting the results you used to get or were told you were supposed to get, a shift in mindset is the solution.

This is not a how-to book on what to do; it is a strategy book on approach. Your how-to program will not work until you get the concepts introduced here by Dr. Peters.

The themed premise makes it easy to assimilate the concepts and remember them for easy real-world application.

Provacative and to the point

I am looking forward to more from Jonathan Peters. This subject needs this kind of clarity. Whether internet or print, everyone wants to know how to contact customers with "style".

Great tips on marketing

Jonathan explains things in a way that makes it clear and obtainable. Thank you for all the insight and direction

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Titel: Touchpoints

Untertitel: Auf Tuchfühlung mit dem Kunden von heute

Autor:: Anne M. Schüller

Erzähler: Sabina Godec, Gilles Karolyi

Format: Unabridged

Spieldauer: 9 hrs and 58 mins

Sprache: Deutsch

Veröffentlichungsdatum: 04-04-13

Herausgeber: Gabal

Bewertung: 3 von 5 von 1 Stimmen

Kategorien: Business, Marketing

Zusammenfassung des Herausgebers:

Anne M. Schüller, die Expertin für kundenfokussiertes Management, stellt in diesem Hörbuch die beiden wichtigsten operativen Instrumente des Touchpoint Managements vor: das Kundenkontaktpunkt-Management und das Mitarbeiterkontaktpunkt-Management. Sie zeigt pointiert und verständlich, wie Unternehmen einerseits die wachsende Zahl der Offline- und Online-Touchpoints, der Kundenkontaktpunkte, verknüpfen, um Geld zu verdienen, und wie sie andererseits Kunden und Mitarbeiter mit ihren Ideen und Meinungen aktiv involvieren, um Exzellenz zu erreichen.

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Title: All I Know About e-Book Marketing

Author: Laina Turner

Narrator: Jason McCoy

Format: Unabridged

Length: 58 mins

Language: English

Release date: 01-24-13

Publisher: Five Seas Ink

Ratings: 2 of 5 out of 1 votes

Genres: Business, Marketing

Publisher's Summary:

All I Know Bbout e-Book Marketing, is a short book, because I, by no means, claim to know all there is to know about e-book marketing, nor am I even an expert. What I am is experienced in what not to do, enough that I have somehow stumbled on to a few things that actually work and I want to pass that on to other authors. I hope this book will give you at least a few nuggets of helpful of information.

Members Reviews:

An honest author

This book is a good basic description of how to market your book using social media, with a day by day plan. Not in-depth but a good fundamental guide.

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Title: Legally Branded

Author: Shireen Smith

Narrator: Kirsty Gillmore

Format: Unabridged

Length: 7 hrs and 42 mins

Language: English

Release date: 01-14-13

Publisher: Open Book Audio

Genres: Business, Marketing

Publisher's Summary:

A common mistake business owners and branding professionals make when creating new brands is to fail to consult a lawyer early enough. As a result they risk choosing names that infringe on the rights of others or are inadequate. By the time they discover this they have invested too much time and energy in the brand to want to change it. In these competitive times it's important to learn how to avoid such mistakes.

If your marketing team find ways to help your business stand out, it's essential to protect the branding element that truly sets your business or product apart from the competition. That's how the likes of Coca-Cola have secured ownership of their iconic bottle shape and retained their distinctiveness.

Legally Branded is an accessible guide, written by an experienced lawyer. If you aspire to create a successful business without necessarily wanting to become the next Coca Cola, attend to intellectual property issues as this is how you create assets and increase the value of the business. Also, if you want to avoid infringing on the rights of others and get things right from the start, you will find this book to be a essential listen.

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Title: It's the Customer, Stupid!

Subtitle: 34 Wake-up Calls to Help You Stay Client-Focused

Author: Michael A. Aun

Narrator: Pete Larkin

Format: Unabridged

Length: 5 hrs and 51 mins

Language: English

Release date: 08-29-12

Publisher: Audible Studios

Ratings: 2 of 5 out of 1 votes

Genres: Business, Marketing

Publisher's Summary:

Ruthlessly focus on what's convenient for customers, not what's convenient for you

Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied.

Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't.

It's the Customer, Stupid! reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!

Members Reviews:

No Nibbling!

What's not to like about a book with 34 short chapters on customer service? Leverage 10, 20 or all 34 topics and you have a ready-made talk and discussion for your next 10, 20 or 34 weekly staff meetings with your department or your entire team.

Here's a pop quiz for your managers. Just two questions:

1) How many of our team members and volunteers need improved customer service skills?

2) How much money will we invest this year in improving our customer service--and what's the downside if we don't invest any funds?

This quick-reading book might be your launching pad for improving the way you serve your customers, clients, donors and volunteers. The author won the World Championship of Public Speaking for Toastmasters International (out-talking 150,000 Toastmasters from 65 countries). So if his book is only one-tenth as good as his platform skills, it's still a winner.

Once I scanned a few chapters, I was hooked--then I went back and read the first chapter and...oh-my-goodness...you have to read Michael Aun's horror story at the grocery store that rhymes with "ogre." (He's repeated the story on hundreds of platforms since. And that could happen to your brand--if you don't buy the book and implement his customer service ideas.)

Take a look:

--Chapter 1: Unhappy Customers Will Not Only Fire You But They Will Tell Others

--Chapter 3: Fix the Problem; Don't Fix the Blame

--Chapter 4: Always Give Them a Baker's Dozen

--Chapter 17: Find Out What the Customers Need and Give It to Them

--Chapter 19: Become a Mentor to Your Client; Coach and Counsel!

--Chapter 22: If You Pay Peanuts, You Get Monkeys!

--Chapter 25: The Old Way Is Rarely the Best Way Because Change Is Constant

--Chapter 27: Bad News Travels at the Speed of Light

And then this gem: Chapter 15: Nibble Away at Customer Solutions. His point is: DON'T nibble--solve the problem. Aun writes, "It's not surgery that kills, it's delayed surgery. This is a favorite saying of mine. What it means: more often than not, when you address a problem early on, it won't fester into an unsolvable dilemma. Address the problem before it becomes a catastrophe."

In the chapter, "Winning Is Never Final and Losing Is Never Fatal," the author says that "stuff is going to go wrong, so get over it. Fix it and move on, and above all, be thankful. This is a gift that keeps on giving.

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Title: Childhood Under Siege

Subtitle: How Big Business Targets Children

Author: Joel Bakan

Narrator: Rebecca Jenkins

Format: Unabridged

Length: 7 hrs and 5 mins

Language: English

Release date: 05-07-12

Publisher: Post Hypnotic Press, Inc.

Ratings: 4.5 of 5 out of 2 votes

Genres: Business, Marketing

Publisher's Summary:

In Childhood Under Siege, Joel Bakan reveals the callous and widespread exploitation of children by profit-seeking corporations and society's failure to protect them. The creator of the award-winning film and internationally best-selling book The Corporation, Bakan shows how corporations pump billions of dollars into rendering parents and governments powerless to shield children from a relentless commercial assault designed solely to exploit their unique needs and vulnerabilities.

Focusing on the United States in particular, Bakan demonstrates how:

"As governments retreat from their previous roles of protecting children from harm at the hands of corporations," Bakan writes, "we, as a society, increasingly neglect children's needs, expose them to exploitation, and thus betray what we, as individuals, cherish most in our lives."

Childhood Under Siege is a call to action to reverse these trends, and provides the necessary insights, information, and concrete proposals to do so.

Critic Reviews:

"Joel Bakans powerful, well-documented polemic is just what we need to hear right now, if we are to even begin to reverse the toxic consumerist legacy we are bequeathing to future generations." (Literary Review of Canada)

"The information in Bakan's book is...stunning....The book sounds alarms about issues that go under most parents' radar." (USA Today)

"The assault on childhood in our corporate-dominated and profit-driven society, painfully dissected in this penetrating study, is a tragedy not only for the immediate victims but for hopes for a better future. It can be resisted, as Joel Bakan discusses. And it is urgent not to delay." (Noam Chomsky)

Members Reviews:

Still timely

I saw the movie for The Corporation back in 2003. It was the first time I had ever heard of Monsanto, and while I was not completely politically unaware at the time, the movie caused kind of a jump forward in awareness. I had always meant to read the associated book; it just took me a while.

Having done so, I have to say that it is still well-written, still timely, and still pretty horrifying. I wish there were better answers, but we have often shown that we are not willing to put people before profits, and that is what a lot of it comes down to.

I still recommend the book for some valuable historical information, and also for the help it gives in cutting through the crap of what various companies might say about corporate responsibility and things like that.

The title says it all...

Bakan first explains why we need to consider every corporation -- and especially those traded on the NY Stock Exchange -- as a pathologically insane psychopath. Does that sound extreme to you? It did to me, until I read his book and realized that every for-profit corporation fits that diagnosis. Yet we need them, and we need both government and civic action to control their pathological behavior.

For example, Bakan makes a strong case for passing a 38th amendment to our Constitution stating that corporations are not people and money is not speech. These two concepts have woven their way into the fabric of our corporate legal system over the last 150 years.

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Title: Connected Culture

Subtitle: The Art of Communicating with the Digital Generation.

Author: Jerry Allocca

Narrator: Jim Paymar

Format: Unabridged

Length: 4 hrs and 54 mins

Language: English

Release date: 03-09-12

Publisher: CONNECTED CULTURE Publishing

Ratings: 3 of 5 out of 6 votes

Genres: Business, Marketing

Publisher's Summary:

Connected Culture is a powerful resource that demonstrates how to leverage the new and interactive communications tools that your customers use every day. It will make a proven difference in the way your organization connects with the world.

Brought to you through real life experience in the successful implementation of digital media and filled with eye-opening statistics from the field, Connected Culture is a unique, step-by-step playbook on marketing in the digital age.

Members Reviews:

Very basic

Would you try another book from Jerry Allocca and/or Jim Paymar?

Probably, if the matter further

What reaction did this book spark in you? Anger, sadness, disappointment?

Dissapointment

Any additional comments?

For those who need to know about it is a good book, but do not expect more than the basics

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Titel: Das neue Hardselling: Verkaufen heißt verkaufen

Untertitel: So kommen Sie zum Abschluss

Autor:: Martin Limbeck

Erzähler: Martin Limbeck

Format: Unabridged

Spieldauer: 4 hrs and 20 mins

Sprache: Deutsch

Veröffentlichungsdatum: 01-19-12

Herausgeber: Martin Limbeck Trainings

Kategorien: Business, Marketing

Zusammenfassung des Herausgebers:

Hier setzt "Das neue Hardselling" an. Mit diesem Konzept konzentriert Martin Limbeck, Verkaufstrainer und Hardselling-Experte, den Verkaufsprozess wieder auf dasWesentliche: "Verkaufen heißt verkaufen". Es geht um den erfolgreichen Abschluss und gleichzeitig den Aufbau einer langfristigen Beziehung zum Kunden. Wie dies gelingt, zeigt der Autor anhand einer erfolgreichen Kundenakquise: vom telefonischenErstkontakt über das Erstgespräch und den Verkaufsabschluss bis hin zum After-Sales-Service. Die Hörer erfahren, wie sie:

Ob als kurzweiliges Intensivtraining oder Inspirationsquelle für kreatives Verkaufen: das Hörbuch bietet Know-how für alle, die beim Verkaufen den optimalen Abschlusssuchen.