A new technology called "parallel reality" lets many different people see completely different content on the same screen, simultaneously, without goggles. So how does it work, and how could it change the world? On this episode of the Week in Geek, we talk with two of the founders of Misapplied Sciences, the company that has developed the technology, Chairman and CTO Paul Dietz, CEO Albert Ng. Plus, Amazon Go continues to be popular, and a new VR study warns about the impact of virtual reality on young kids.

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