“I ended up with 110 investors & $133 Million in Total.”

I learned about Judith Erwin through a friend that works for her a couple of months ago.

I stopped dead in my tracks when I found out that she is the founding CEO of Grasshopper Bank - the 1st FULLY digital bank in the US.

WHY was I just hearing about her?

Even though she raised a TON of money, the amount of $ Judith raised is not the most interesting about what she's built. I just knew y’all would click 💁‍♀️

What’s more interesting is how she approaches building her company as the 1st to market.

Yes. Entrepreneurs are building the plane while it’s flying but when you are 1st to market, you’re not only building the plane while it’s flying, you're also doing it while it’s pitch black!

Here is what I love and have learned about Judith and how she’s winning at being the first:

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“People will invest in you because they believe in the equity you’ve built in yourself.”

Here’s the Get Sh!t Done brand in a nutshell - It’s Alex AF.

I’m clear on why we exist, what our values are, how we live into those values and unapologetic about speaking on those things whenever I open my big mouth.

I’m not trying to be something I’m not.

I’ve scaled businesses and secured checks being me. You can do you too. It's actually the smartest way to scale.

So where do you think founders fail at their personal brands?

Trying to be a version of themselves they think is acceptable and not clearly articulating why we should care about the value they bring to the table.

One of my FAVE serial entrepreneurs and personal brander Queens, Jessica Zweig, is someone I look up to when it comes to personal branding (and I’m not the only one. Check her receipts)

She’s taught me that personal branding can lead to the only form of marketing that your company may ever need if you play your cards right.

On this week’s episode of the Get Sh!t Done Podcast, we dive into:

-How to formulate your message

-How to avoid “faux authenticity”

-How to identify your content buckets

-Tactics for how you can build out your personal brand

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“We raised our seed round of $2.8M in 2 1/2 weeks”

Sounds sexy, right?

One of the saddest things I see from some founders is an excessive focus on fundraising as their “saving grace”. Yet, they have no traction or lack a clear path forward to generate traction.

Many founders are wasting their time finding investors because A. They haven't de-risked the investment through traction or B. They aren't VC-backable.

Even the best founders and teams fail but they had traction where investors were willing to take the risk like Shruti Shah.

Did checks guarantee success?  Nope.

Shruti spills the tea and more importantly her lessons from scaling and failing:

About Shruti Shah

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Tech is not the most important asset in your company. Physical assets are not the most important asset in your company.

We run ourselves into the ground for everything and everyone else and sacrifice our well-being for what? Self-care should be as high of a priority as hitting sales goals, actually higher. There's no spreadsheet, no email, no meeting, that's more important than your well-being.

Rachel Renock, Founder of Wethos, raised her 1st $1M (At the time. She has now raised close to $5M) She didn't know any investors. Not long after launching without much money, without coming from money, without going to a fancy school, and without much access to getting in touch with investors beyond Twitter. 

In this episode, we dig into Rachel's approach and some of the strategies/tactics she's used to raise capital like: 

-Doing  due diligence

Learn More About the Get Sh!t Done Accelerator: shegetsshitdone.com/accelerator

The #1 reasons company's fail is because they run out of cash. 75% of companies ONLY have 27 days of cash on hand.

In order for your business to grow and scale, your finances have to be in order. Similar to a sturdy home, you have to lay the foundation to build something great long-term. Relying on a check from investors is not sustainable nor is it something that the majority of companies will ever gain access to. 

Understanding how much traction you need to gain and financially planning it out will put your businesses in a better position than the majority of businesses. 

Learn some of the Financial Do's & Don'ts from America's favorite financial educator, Tiffany Aliche aka The Budgetnista, who has helped 1M+ women save $200M+. One of Tiffany’s company is set to end the year raking in $10M and owns 100% of the company. Not only is Tiffany padding her pocketbook but has helped over 800,000 women save $200M+. If I were you, I’d listen to this boss. 

Tiffany will not only give you amazing tips on the do's and don'ts for your business' financial success but also spills the tea on areas she made mistakes so you don't have to. 

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Learn More About the Get Sh!t Done Accelerator: shegetsshitdone.com/accelerator

Have you ever listened to podcasts about entrepreneurs, feel super-inspired, but get back to your computer and have no idea where to focus so you can grow too? On Get Sh!t Done, join Alex Batdorf, three time entrepreneur and CEO & Founder of Get Sh!t Done the company, on a mission to help female founders build $1+ million companies and change the entrepreneurial narrative one queen at a time! Each week we’ll be hearing from badass women across the entrepreneurial space to learn specific insights and tools to help you turn inspiration to activation! We don’t just get the story, we get the scoop, and we’re spilling all the tea with you!