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Title: Unleashing the Innovators
Subtitle: How Mature Companies Find New Life with Startups
Author: Jim Stengel, Tom Post
Narrator: Jim Stengel
Format: Unabridged
Length: 6 hrs and 53 mins
Language: English
Release date: 09-05-17
Publisher: Random House Audio
Ratings: 5 of 5 out of 4 votes
Genres: Business, Management
Publisher's Summary:
Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.
At P&G Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengel's Unleashing the Innovators takes listeners inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even 20- and 30-year-old "startups" like Amazon, Google, and Facebook can reinvent themselves - and what managers at legacy companies everywhere can learn from them.
Drawing on a specially commissioned global study of over 200 established corporations and startups conducted by research consultancy OgilvyRED, Stengel found that companies with successful startup partnerships are three times more likely to change their cultures to be more innovative.
Filled with in-depth stories from the front lines of today's most forward-looking companies, Unleashing the Innovators shows how companies of all sizes can better navigate today's changing landscape, accelerate innovation, increase revenues, and improve their customer relationships.
Critic Reviews:
"Entrepreneurial imagination, enthusiasm, and vision is core to startup success, and Jim Stengel teaches us it's just the prescription for reinvigorating larger legacy companies as well. Unleashing the Innovators can help managers harness this startup spirit to reenergize their companies and take them 'from old to bold'." (Sheryl Sandberg, Facebook COO, and founder, LeanIn.Org and OptionB.Org)
"The future belongs, as Stengel persuasively demonstrates, to those willing to embrace new ideas and new ways of working - combined with the speed and agility to act on them." (Paul Polman, CEO, Unilever)
Members Reviews:
Lots of examples, but a little hard to tell how to unleash the innovators
Jim Stengel talked to a lot of people before writing this book, and he pulls together a lot of quotes and ideas and "war stories" from those people in this book. All to make his case that mature companies can increase their innovation prowess by partnering with startups. The stories he gives are not just successes but some failures too, and the case he makes is balanced and fair.
But I'm not so sure that he is right. Strategic partnerships are very hard to pull off. As Scott McNealy said, "Most over used phrase in business is âstrategic partner.â Favorite partnership for me is a purchase order. Defined charter, beginning, end." The problem with partnerships, particularly between a huge company and a tiny one, is that interests will differ.