This week’s guest has implemented a TON of great School PR in a short amount of time. This conversation is going to help every school communicator learn and grow!

IN THIS EPISODE, MOLLY SHARES:

• Her journey into #SchoolPR and how she leads communication efforts as a one-person shop with 23 schools and more than 13,000 students.
• Unique ways to engage your school community using fun social media ideas.
• How she implemented her first Instagram takeover in 2020.
• Why she feels getting connected to other school communicators is so important.

SPECIAL GUEST

Molly McGowan Gorsuch

Public Information Officer

Henderson County Public Schools (Hendersonville, North Carolina)

Follow Molly on Twitter: @MollyMGorsuch

Email: [email protected] 

School Website: https://www.hendersoncountypublicschoolsnc.org/ 

Facebook: https://www.facebook.com/HCPSNC 

Twitter: https://twitter.com/hcpsnc 

Instagram: https://www.instagram.com/hcpsnc/ 

USEFUL INFORMATION

• Check out the Instagram Takeover Page for Seniors - @HCPS_seniors
• Guess the Bitmoji staff person - Atkinson Elementary post on Facebook and Instagram
• Roary, the stuffed mascot for Sugarloaf Elementary, helped introduce the building and staff to followers. Here is a post in the summer, before students came, and another one in September. 
• Of course, #HCPSfamily made our list of 15 Hip #Hashtags for Schools - read about it and other ideas for strong school hashtags here!

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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