Get Yourself Optimized®

Nick Loper is an expert at helping people earn money outside of their day job. He's here to explore the possibility of starting a side hustle and to give it the attention it deserves. You know you need to follow your passion, but getting started may sound daunting or even impossible. The first step, as you'll learn today, is to start and develop a side hustle. He'll share his successful tactics, strategies, and tools that have helped many people develop a side hustle without completely sacrificing their work-life balance.

Side Hustle Nation Nick Loper on LinkedIn @SideHustleNation on Facebook @nloper on Instagram @nloper on Twitter

• [02:05] - How can somebody with a full-time job augment their income with a side hustle without losing their job? In his answer, he discusses several tiers, starting with services like Uber and Lyft.
• [05:44] - Nick discusses getting into value-based pricing.
• [06:49] - The third tier is the e-commerce revolution, Nick reveals, and digs into the specifics.
• [10:10] - Nick and Stephan talk more about the downsides and risks of working with Fulfillment by Amazon.
• [12:21] - The fourth tier is the authority business model, which involves establishing yourself as an authority in a specific subject.
• [15:43] - Stephan does some of this fourth-tier work, he reveals. He then talks about his publisher and what the pitch process was like.
• [18:40] - Stephan thinks it's business karma that when you share massive value, you'll receive massive value in exchange. He gives a specific example to illustrate what he means.
• [21:21] - How do you incorporate these four tiers into your life so that you're not in danger of losing your job and still have time for yourself and your family?
• [25:02] - We hear about the Three Lists of Freedom by Chris Ducker, as well as the value of finding a virtual assistant.
• [28:17] - Stephan talks about onboarding for virtual assistant positions, and describes his process, which involves his virtual assistant completing many tasks.
• [35:22] - We hear a story about Stephan's process of finding his VA.
• [37:33] - Nick talks about what he does once he has a VA and is ready to take their tasks to the next level. Stephan then offers some advice based on what he did at the beginning of his career, including an entertaining story about taking risks.
• [42:34] - All of this goes back to being so good that you can't be ignored, Nick points out.
• [44:36] - What are some standard operating procedures that have really made a difference in Nick's business?
• [46:21] - Stephan raves about the value of checklists for the people who are working for you.
• [48:07] - Nick takes the opportunity to discuss any other kinds of processes or systems beyond just checklists that he uses.
• [50:26] - Is Nick nervous about his work on Facebook, in the sense that Facebook owns his community in a sense?
• [51:44] - Nick discusses the next steps for listeners who want to work with him or learn more about what he's been saying.
• [52:41] - We hear about where the bulk of Nick's own income comes from.
• [53:39] - Nick shares some final words of wisdom for listeners regarding the difference between people who have success at a side hustle and people who stay on the sidelines.

• Side Hustle Nation
• Nick Loper on LinkedIn
• @SideHustleNation on Facebook
• @nloper on Instagram
• @nloper on Twitter
• Side Hustle Show podcast
• Uber
• Lyft
• Amazon
• Fulfillment by Amazon
• Shopify
• Google AdWords
• Piano in 21 Days
• Udemy
• Clickbank
• O'Reilly Media
• Rand Fishkin
• Danny Sullivan
• SMX Advanced
• Search Engine Watch
• Search Engine Land
• Moz
• Tim Ferriss on the Optimized Geek
• Three Lists of Freedom
• Chris Ducker
• Carolyn Ketchum on Marketing Speak
• OkayRelax
• Cal Newport on the Optimized Geek
• Deep Work by Cal Newport
• So Good They Can't Ignore You by Cal Newport
• Way We Do
• Process Street
• BuddyPress
• Memberium
• sidehustlenation.com/ideas
• aTimeLogger
• toggl

Joey Coleman is here to teach you to be a better communicator with audiences and customers alike. We're all familiar with the concept of a sales funnel, but it has one big problem: the bottom is much smaller than the top. The key to fixing this problem isn't attracting more people to your funnel. You need to make the bottom opening of your funnel bigger by creating lifelong, enthusiastic customers.

[email protected]Joeycoleman.com @thejoeycoleman on TwitterJoey Coleman on LinkedInNever Lose a Customer Again by Joey Coleman

• [02:10] - How long was Joey a Platinum Partner with Tony Robbins?
• [05:00] - Stephan shares a story about a time that the universe conspired to allow his life to change for the better.
• [08:24] - Joey talks about what some of his favorite speaking events are. He then discusses how he knows whether he has succeeded in getting his audiences to act differently.
• [12:57] - Joey feels fortunate in that people have been very giving with testimonials and case studies praising his work.
• [14:33] - Does Joey use some sort of action to get people to commit to change in a meaningful, powerful way?
• [18:13] - Stephan digs deeper into Joey's mention of sending a handwritten thank-you card or gift box. Joey then elaborates on the importance of thank-you notes and how meaningful they are.
• [22:42] - Like a thank-you card or letter, another thing that people don't throw out is a book, Stephan points out.
• [25:53] - Joey makes a recommendation for listeners who want to learn about strategic gift-giving.
• [27:29] - Does Joey have any sort of video challenges in place? Not yet, he answers, but is in the process of setting up something along those lines.
• [31:29] - Joey discusses how he plans to form a community rallied around the video program he's just been discussing.
• [34:32] - How many speeches does Joey typically do in a year? He answers, then he and Stephan talk more about speaking organizations and some excellent speakers.
• [40:45] - Joey digs more deeply into the types of speaking he prefers to do. He then points out the ratio of books written about what happens before someone becomes a customer compared to after someone becomes a customer.
• [43:00] - Stephan and Joey talk about Tamsen Webster and Michael Port.
• [46:36] - Joey begins to explain his eight-phase customer service methodology, digging into the first few steps.
• [49:01] - How could a consultant or coach assuage buyers' remorse or the tendency to second-guess oneself?
• [51:53] - We reach the fourth phase: activate. Joey explains what this means, and explores this and the following phase of his program.
• [55:55] - Phase six is accomplish, which is when the customer accomplishes the goal they had when they decided to start working with you.
• [57:21] - If you accomplish that goal, you move to stage seven, where the customer adopts you.
• [57:47] - Only after adoption can we move into stage eight: advocate. This is when the customer raves about you to their friends and family.
• [60:37] - Joey explains what his goal was in creating this eight-phase methodology.
• [62:10] - Joey offers his email address: [email protected].

• [email protected]
• joeycoleman.com
• @thejoeycoleman on Twitter
• Joey Coleman on LinkedIn
• Never Lose a Customer Again by Joey Coleman
• Tony Robbins
• Platinum Partnership
• Unleash the Power Within
• Giftology by John Ruhlin
• Stephan Spencer's 5 Day SEO Maximizer Challenge
• National Speakers Association
• Steve Spangler
• Toastmasters
• Jay Baer on Marketing Speak
• Steve Spangler on Marketing Speak
• Experience This!
• Tamsen Webster on Marketing Speak
• Michael Port on the Optimized Geek

Nick Sonnenberg, cofounder of Leverage and the former CEO of Calvin App, is a serial entrepreneur with a passion for creating companies that disrupt the way people live. He's here to help you automate the mundane aspects of your life to minimize (or eliminate) the time you spend on stuff that doesn't bring you joy.

Find Out More About Nick Here:

Leverage

Nicholas Sonnenberg on LinkedIn

Nick Sonnenberg on Facebook

@nicholassonnenberg on Instagram

Idea to Execution by Ari Meisel and Nick Sonnenberg

In This Episode:

• [01:22] - Nick starts things off by discussing how to gain leverage, which he explains is a topic that applies to both your business life and your personal life. He then goes through some of his favorite hacks for getting time back.
• [04:12] - Stephan digs into the concept of inbox zero that Nick brought up. Nick then offers his advice for managing email.
• [09:30] - In response to Nick's advice to filtering some things straight to your archive, Stephan points out that he receives some things from mailing lists that he really needs to see. Nick then offers his advice for this situation.
• [11:57] - It's very tough to find someone you trust enough to manage your email for you, Nick points out. He then goes into more details about options for managing your inbox.
• [14:24] - The best way to get to inbox zero is to get to email zero. Nick offers some strategies for doing this.
• [16:04] - What's the difference between using Slack to communicate with your team as opposed to a tool like Asana or Trello or Basecamp?
• [19:14] - Stephan just recently switched from Trello to Asana.
• [21:16] - What sort of trusted systems does Nick use or recommend? And how is he keeping track of his bookmarks?
• [25:21] - Nick talks about how he battles attention residue. He explains that he assigns general themes to his days.
• [29:02] - We hear about Nick's forthcoming project management software and why it's better than Trello.
• [33:26] - Nick clarifies what a kanban system or workstyle is. The typical flow is that you dump everything that needs to get done into a backlog, then move it from the backlog stage to the doing stage, then from the doing stage to the done stage.
• [35:32] - Nick discusses using a virtual assistant to get some of your time back by delegating tasks that don't require you to do them yourself. He also goes into depth about what his company does, which is far more than just simple research and email management.
• [38:48] - How does the pricing for Nick's company, Leverage, work?
• [41:08] - Is Nick using any sort of screenshotting tool to make sure that his contractors are being honest about their time?
• [43:32] - Nick talks about some other apps that his business uses and discusses his use of GitHub instead of Trello.
• [47:11] - Nick lists some ways to get in touch with his company if you've decided you want to work with them.

Links and Resources:

• Leverage
• Nicholas Sonnenberg on LinkedIn
• Nick Sonnenberg on Facebook
• @nicholassonnenberg on Instagram
• Idea to Execution by Ari Meisel and Nick Sonnenberg
• CalvinApp
• David Allen on the Optimized Geek
• SaneBox
• Unroll.Me
• Slack
• Asana
• Trello
• Basecamp
• Kanban boards on Asana
• Things
• OmniFocus
• Evernote
• Pocket
• Stash
• Inbox by Gmail
• Cal Newport on the Optimized Geek
• Deep Work by Cal Newport
• Calendly
• ScheduleOnce
• Infusionsoft
• Ontraport
• Mike Vardy on the Optimized Geek
• Tony Robbins
• Dropbox
• Google Drive
• Upwork
• CloudApp
• ScreenShow
• Intercom
• Chargify
• Stripe
• GitHub
• Cisco
• Mode Analytics
• Zendesk
• [email protected] (if you're interested in Leverage's coaching program)

Dr. Robert Pope is the creator of the Transperative Method as well as a healer, minister, and transformational coach. We'll talk about how to access more power and clarity, the difference between deciding and choosing your destiny, and why you shouldn't struggle to get ahead in life. We tend to struggle and fight against failure, a more productive response is to meet failure with love and acceptance even as it's happening, as difficult as that may seem.

Dr. Robert Pope on LinkedIn Transperative Coaching and Mentoring Health and Happiness for Humanity

• [01:22] - Robert starts things off by discussing double binds. He then explains what muscle testing is for listeners who may not be familiar with the term.
• [04:58] - What is the superconscious?
• [07:59] - Stephan returns to the subject of a double bind, encouraging Robert to clarify it for listeners. Robert then digs into the topic of people being willing to fail.
• [11:22] - Robert discusses the muscle tests that come after the first round, which are future-oriented questions such as "I look forward failing/not failing."
• [14:02] - Stephan takes a moment to rephrase what Robert has been saying to clarify it for listeners.
• [14:55] - What's the solution to the mythology of struggle that Robert and Stephan have been talking about?
• [18:05] - Robert describes the fascinating phenomenon that occurs when his clients manage to switch on for all of his questions. He then discusses how he helps his clients make corrections to their beliefs.
• [22:31] - Most people think of themselves as their thoughts and feelings, Stephan points out, and explains why this is problematic. Robert then expands on what Stephan has been saying.
• [24:16] - Robert talks about why he moves his fingers in a circular pattern.
• [26:08] - Robert discusses GEOTRAN, in which he was certified as an instructor in 1990.
• [28:38] - If you were free of the concern for failing, what would be possible? Robert discusses the possibilities, and explains the role that GEOTRAN can play.
• [31:17] - How many concerns do you need to go through with GEOTRAN?
• [34:15] - Robert walks us through a mental exercise involving imaginary ice cream cones to illustrate the difference between deciding and choosing.
• [39:38] - Stephan and Robert discuss the fact that life happens for us, not to us.
• [42:00] - Our concerns are miscreations by our consciousness, Robert explains, and realizing this can help us see the difference between reality and illusion.
• [44:36] - Stephan talks about contrary evidence, which is a powerful tool in interviewing. Robert then expands on this and returns to talking about the roles of double binds and concerns for failing in his life.
• [50:00] - Robert's job is to see people fully and then speak to that, he explains. He and Stephan point out that when you see someone differently, they show up differently.
• [51:52] - Robert shares a story about Ephraim Olschewski's son to illustrate the concept of either creating or complaining.
• [57:57] - Robert talks about an upcoming event he has with Ephraim, which you can learn more about by contacting Robert through his website.

• Dr. Robert Pope on LinkedIn
• Transperative Coaching and Mentoring
• Health and Happiness for Humanity
• Christian Mickelson on the Optimized Geek
• Bill Donius on the Optimized Geek
• Gary Vaynerchuk
• Deepak Chopra
• Byron Katie on the Optimized Geek
• Dr. Rupert Sheldrake
• Gems of Excellence Program
• GEOTRAN
• David Hawkins
• Landmark
• Ephraim Olschewski on the Optimized Geek

Nick Cownie, a renowned expert in NLP, is here today to focus on self-improvement through NLP techniques. NLP allows you to bypass the critical faculty and go straight to the unconscious mind. By doing so, you can take control of your life in ways you may not have possibly imagined. Nick, author of the book 7 Minute Mindset, will describe the seven habits of failure and the seven factors of success as well as how to use your reticular activating system to your benefit.

Nickcownie.com Nick Cownie on LinkedIn @NickCownie on Twitter Nick Cownie on Facebook Success Dynamics Institute

• [03:03] - Nick talks about mindset, explaining how his book, 7 Minute Mindset, came about. He shares that his fascination with how people's minds work goes all the way back to his early teenage years.
• [07:04] - When Nick had his epiphany at age 13, did he start writing down his goals? He answers, then talks about an example of a woman who set a goal of achieving $1 million a year in passive income.
• [13:16] - Stephan talks about several of the strategies that Nick mentioned, then draws out the distinction that Nick made about when these techniques do (and don't) work.
• [15:03] - Nick reveals that he has two vision boards in his office, but explains that he uses them smartly. He then elaborates in some depth about what this means.
• [19:42] - For listeners who aren't familiar with the term, Nick explains what one's reticular activating system is.
• [23:05] - Nick has already mentioned one of the seven habits of failure (unrealistic expectations); what are the other six?
• [25:36] - Stephan points out that there's a third response besides fight and flight: freeze.
• [29:20] - Stress inoculation is fantastic, Nick explains, and says he applies it in his own life as a form of personal challenge.
• [32:08] - Stephan talks about the Pavlok device, which he says is a little too out-there for him.
• [33:56] - We come back to the seven habits of FAILURE. F is for fear; we now learn that A is for attention displacement. Next, Nick explains that I is for indecision.
• [35:53] - The L in FAILURE is for lack of action. The U is for unrealistic expectations.
• [39:44] - R stands for repeating patterns.
• [42:01] - E stands for external negative influences. It's the only letter that relates to things that are outside of our own control or psychology.
• [43:40] - Nick discusses the ways in which failure can be a gift if you choose to take it as one.
• [47:29] - Part of the opportunity in Nick's challenge is that it makes you aware of unconscious resistances that you have, Stephan points out.
• [49:07] - Nick provides another example involving a recent client.
• [51:52] - Briefly, Nick covers the seven factors of success. The letters of SUCCESS stand for strategic planning, unlearning, consistent action, comfort rezoning, entrepreneurial thinking, selective focus, and self-belief.
• [55:25] - Nick offers recommendations on how to learn more about him and his programs.

• nickcownie.com
• Nick Cownie on LinkedIn
• @NickCownie on Twitter
• Nick Cownie on Facebook
• Success Dynamics Institute
• 7 Minute Mindset by Nick Cownie
• Mike Mandel on the Optimized Geek
• Ken Dubner on the Optimized Geek
• Nick Cownie on Marketing Speak
• Renee Piane on the Optimized Geek
• The Secret
• Reticular activating system
• Pavlok device
• Daniel J. Lewis on Marketing Speak
• EPIC: the Extreme Personal Improvement Challenge
• The EPIC Webinar

Dr. Pat Allen, a relationship expert and transactional analyst, joins me on today's show to explore romantic concepts in depth. She offers no-holds-barred relationship advice that's full of value regardless of whether you're currently single or in a relationship. Pat has been featured on Oprah several times and is the author of Getting to "I Do". Tune into the show for more on who she is, what she does, and how much value she can offer!

Drpatallen.com Dr. Pat Allen's radio show @DrPat_Allen on Twitter DrPatAllen2 on Facebook

• [01:30] - What is Dr. Pat's definition of a real man? In her answer, she talks about the relation between wanting to be respected and cherished, and how they relate to masculinity and femininity.
• [04:07] - The male soul is called the anima, and the female soul is called the animus, Dr. Pat explains. She then discusses how this relates to same-sex relationships.
• [06:04] - The more masculine person knows what he wants, whereas the more feminine person knows what she doesn't want. Pat then offers two pledges: a masculine one and a feminine one.
• [08:02] - Pat talks about genius, explaining that it's "information before education."
• [09:05] - We learn about betas and alphas. Betas are new souls and alphas are old souls, Pat explains. She then discusses the four styles of men: feminine men, monk men, sugar daddies, and real men.
• [11:35] - Stephan brings up the topic of relationships built on convenience.
• [15:21] - Pat explains that she is a transactional analyst, not a psychoanalyst.
• [16:12] - What are the women's counterparts for the four types of men that Pat has described? They're claw women (for sugar daddies), the none (for the monk), Wendy (for Peter Pan), and the real lady (for the real man).
• [18:32] - Pat explains why it's important not to have sex without commitment. She discusses broken-heart syndrome (Takotsubo cardiomyopathy).
• [21:52] - What form should the commitment required before sex take?
• [24:55] - Stephan brings up a study in which women smelled men's t-shirts to assess their compatibility.
• [26:28] - Pat discusses what form of commitment the feminine woman should be asking for from the masculine man, and how he should present his interest in a way that's not jumping in too fast. She then offers the locations and times for her workshops.
• [29:22] - What's the significance of cognitive behavioral therapy? Pat answers, then discusses the fact that she records all of her sessions and why the words you use really matter.
• [35:16] - Whoever carries the most yin has the veto right, Pat explains.
• [36:00] - One step listeners can take immediately is to go to Pat's website and get either her A Lifetime of Love series or Want Training for Effective Living.
• [37:28] - How has Pat's amazing work shown up in her own relationship? She discusses how dramatically she has changed her life and shares a photo with Stephan.
• [40:21] - Stephan shares his own transformation with Pat.
• [41:25] - Pat wraps things up by asking Stephan what he learned from her today.

• drpatallen.com
• Dr. Pat Allen's radio show
• @DrPat_Allen on Twitter
• DrPatAllen2 on Facebook
• Getting to "I Do" by Dr. Pat Allen
• Yin and Yang Way of Life by Joseph Kim and David Lee
• Tony Robbins
• Anima and animus
• Outliers by Malcolm Gladwell
• Toward a Psychology of Being by Abraham Maslow
• Broken-heart syndrome (Takotsubo cardiomyopathy)
• Dr. Pat Allen on LA Talk Radio
• Dr. Pat Allen's classes and seminars
• Cognitive behavioral therapy
• Broca's area
• A Lifetime of Love
• Want Training for Effective Living

Today, I speak with Tamar Geller, dog trainer for the stars. Tamar is truly a dog whisperer; she's a dog trainer and coach for Oprah, Jon Stewart, Ben Affleck, and more. Her methods have proven results, and don't involve imposing an artificial hierarchy on dogs or forcing them to be submissive to commands. Her philosophy goes beyond dog training and involves a higher consciousness with your dog and your life. If you're an animal lover, you're going to love this episode!

Find Out More About Tamar Here:

The Loved Dog @tamar.geller on Facebook @TamarGeller on Twitter theloveddog on Instagram

• [01:41] - Tamar starts by explaining how being a pet owner can be about being mindful, not just about tricks and techniques.
• [04:05] - Do Tamar's theories and techniques work with cats too, or are they specific to dogs?
• [05:50] - Tamar offers a couple of alternatives to the term "owner," but clarifies that she doesn't mind the term herself.
• [06:44] - What are some tips for someone whose dog seems to want to be in charge, or insists on misbehaving? As she answers, Tamar clarifies that dogs don't care about being in charge.
• [08:03] - Tamar talks about the needs that dogs have. It's when these needs aren't met that dogs can misbehave or act out, she explains.
• [12:39] - The first thing you need to do with a misbehaving dog is figure out which of these needs aren't being met. Tamar offers an example of a recent case in which she had to assess a dog's needs. She then clarifies that each individual dog has two primary needs, and talks about why it's important to figure these out.
• [18:44] - Tamar offers an example that Tony Robbins uses, and applies this to dogs. She says that we can't expect dogs to know how to meet their needs in the right way if we only say "no!" when they do it the wrong way.
• [22:08] - Tamar lists several of the influences and resources that she uses in her method. She then describes why a dog might refuse to come at the dog park, and what to do about it.
• [25:20] - We hear about the problems with simple obedience.
• [27:14] - Stephan draws out the concept that Tamar has been explaining, relating it not only to dogs but also to people and even technology.
• [28:49] - Tamar addresses a misconception about dogs, which is the expectation that dogs give unconditional love.
• [34:05] - Stephan points out that a dog is a reflection of you, and if you have a short temper, it will reflect that back on you. Tamar then explains that 99% of the aggression she has seen in dogs isn't dominance, but rather nervous aggression.
• [38:48] - In Tamar's first book, she started by telling a story about her experience in Thailand several decades ago. She retells this story, and applies it to dog training.
• [42:18] - Tamar describes the Hoffman Process and reveals how powerful it is.
• [49:14] - Stephan talks about his multiple experiences with Tony Robbins' Date With Destiny program.
• [51:24] - "Your quality of life will depend on how comfortable you can be with discomfort," Tamar says, applying the concept both to dogs and people.
• [53:52] - What would be an example of getting out of the rut of characterization with regards to your dog? As she answers, she offers advice on how to train your dog in a way that he or she will understand.
• [58:00] - Stephan brings up the example of teaching a dog not to run out the door as soon as you open it.
• [60:29] - Tony Robbins has a saying: "Trade your expectation for appreciation, and everything will change." What would be an example for how listeners could do this in regards to their dogs?
• [64:36] - How can people get in touch with Tamar to work with her?

• The Loved Dog
• @tamar.geller on Facebook
• @TamarGeller on Twitter
• theloveddog on Instagram
• The Loved Dog by Tamar Geller
• Tony Robbins
• Alison Armstrong on the Optimized Geek
• Harville Hendrix on the Optimized Geek
• Mahatma Gandhi
• Maria Shriver
• Maverick and Me by Katherine Schwarzenegger
• The Hoffman Process
• Date With Destiny

Today's guest is Ross Jeffries. He's a self-proclaimed "attraction engineer," and he's been called the godfather of the pickup artist community. As he'll explain in this episode, the techniques he teaches are valuable not only for seducing women, but for influencing, persuading, and inspiring almost anyone -- even yourself. I attended one of his workshops in 2010 and can personally vouch for the power of his techniques.

Find Out More About Ross Here:

@RossJeffries on TwitterRoss Jeffries on FacebookSpeed Seduction on FacebookSpeed Seduction

• [02:58] - What is a pick up artist, and why would somebody want to learn the art of seduction if they're geeky and socially awkward, and having trouble getting dates?
• [05:33] - Ross explains that he's madly in love with language and its power to transform people and influence others.
• [07:47] - When someone says "none" or "always," your ears should perk up, Ross points out.
• [08:42] - Stephan brings up the idea of beliefs being empowering or disempowering. Ross offers insight into how to reshape these beliefs through the mastery of language.
• [10:46] - Ross lists some other self-help tools that he recommends.
• [12:50] - We hear about Ross' teacher, Shinzen Young. Ross recommends his book, The Science of Enlightenment, and reveals that Shinzen made meditation available to him.
• [15:44] - Ross talks about how listeners can hack the system so that they show up more powerfully. He explains that love, attraction, and desire aren't things, or qualities within you, but rather activities that arise inside the neurology of a woman you're seducing.
• [20:33] - Nothing Ross presents is "True," he explains. Instead, it's only a map. After explaining this, he walks listeners through the four levels of a woman's mind. He also offers an outline of his technique for creating a chain of suggestions in a woman's mind.
• [25:30] - Ross points out that he's discussing a phenomenon that actually occurs at parties.
• [26:08] - What would Ross say to someone who's listening and thinking, "Wow, this is really evil manipulation"? He explains that he sees what he does as elegant rather than evil, because it's all about intent.
• [28:09] - Stephan expands on what Ross said about intent, and then Ross points out that he sees it as evening the playing field before talking about a very recent breakup.
• [31:45] - What we're doing is demystifying the process of seduction, Stephan explains.
• [32:34] - What are some key things that would be illuminating for listeners who are trying to figure out where they stand with someone?
• [34:24] - Guys are often so into their internal dialogue that they're unable to calibrate what's going on with the woman in front of them, Ross explains.
• [37:17] - Stephan brings up a book recommendation from Ross: Provocative Hypnosis by Jørgen Rasmussen. He brings up a particular story from the book that had a powerful impact on him.
• [39:49] - Ross asks Stephan whether he used the techniques he learned after taking Ross' class.
• [40:36] - Stephan brings up a story that he had read about Ross before meeting him. Ross then expands on the story, and he and Stephan talk about anchoring and rewiring habits.
• [45:18] - What would be some habits that Ross would recommend for listeners?
• [47:24] - Ross takes a moment to define what "trance" means for listeners who may not be familiar with the term.
• [52:04] - Stephan asks for an example of what Ross means by saying "the most flexible frame wins."
• [54:32] - What are other potential responses to use when a woman says that she already has a boyfriend?
• [58:00] - Ross offers listeners a completely free video training. You can get it by texting the word RJGIFT to the number 44222 or by going to seduction.com/free.

@RossJeffries on TwitterRoss Jeffries on FacebookSpeed Seduction on FacebookSpeed SeductionTony RobbinsThe Science of Enlightenment by Shinzen YoungBeat the Dealer by Edward ThorpProvocative Hypnosis by Jørgen RasmussenThe Game by Neil StraussAnchoringseduction.com/free

AJ Mihrzad is a coach, speaker, author, podcaster and entrepreneur. He runs two businesses Life Fuel Fitness and Online Super Coach. He is the author of The Mind Body Solution: Train Your Brain for Permanent Weight Loss and uses the book's lessons to improve the four main areas of his life:health, wealth, relationships, and happiness. AJ shares his inspiring story of transformation and tips for making the most of our time and our lives.

Find Out More About AJ Here:

Online Super CoachAJ Mihrzad on FacebookAJ Mihrzad on LinkedInOnline Super Coach Podcast@AJMihrzad on TwitterThe Mind Body Solution: Train your Brain for Permanent Weight LossLife Fuel FitnessRegister for AJ's Coaching Seminars

• [01:34] - Daily rituals that AJ incorporates in his life and what he did today.
• [01:54] - When AJ wakes up he does a 100 count meditation where he breaths in through his nose and out through his mouth. This allows him to take control of the day and prime himself to be present.
• [02:17] - He also journals about his previous day each morning. He also shares one thing he is grateful for and a win from the previous day.
• [02:41] - Then he showers and gets ready for the day while listening to a podcast or audiobook. He tries to maximize every moment in the day, and he even uses Copytalk for transcriptions as he drives to the gym.
• [03:45] - While driving and dictating, AJ also creates his top 5 gratitude list with the top 5 things he is grateful for and he creates his morning pages which he learned from the book Bird by Bird.
• [04:25] - How it is therapeutic to talk things out and have another human on the other end of the dictations service.
• [04:31] - Then AJ works out at the gym before doing weights and cardio before he opens his laptop and starts his workday.
• [05:12] - AJ walks us through his breathing exercise. He breathes in through his nose and out through his mouth and mentally counts each breath until he gets to 100.
• [07:27] - The Muse meditation device and how it can help you get into a flow state. AJ just received this as a birthday gift last week.
• [08:37] - Tony Robbins and the power of peer groups. Change your peer group, change your life.
• [09:12] - How hanging out in packs makes the group similar. How we download the same wavelength of those that we are around.
• [10:06] - AJ looks at his life in four areas: Health, Wealth, Relationships, and Happiness.
• [10:23] - AJ has a business mentor who is 10 years ahead of him. He also belongs to a mastermind of high achieving coaches. How it is inspiring to be around these people, and how it changes AJ's perspective and how it allows him to grow.
• [11:34] - AJ has a professional bodybuilder as a workout partner. This forces him to be disciplined and hold himself to a high standard.
• [12:05] - For happiness spend time around positive people such as the people at a Tony Robbins seminar or connect with like minded people on social media.
• [12:38] - AJ is in the process of dating and hoping to find a great long term relationship. Being in the presence of those who have already achieved this helps him have the right role models.
• [13:26] - Stephan shares how he found Orion by creating a relationship vision before going to a Date with Destiny Tony Robbins event.
• [14:38] - Stephan was creating his vision board for the event. He connected to a higher power when he created his relationship vision. He also previously had a oneness experience in India which helped him to connect with his higher power.
• [18:10] - How your brain makes a permanent awakening shift at the oneness event.
• [23:36] - Praying for a person while giving them the Deeksha oneness blessing. The stronger you pray for them the stronger the blessing, you are like a conduit. Stephan gave Orion a Deeksha and 9 days later he proposed.
• [25:45] - Staying disciplined when traveling and not around AJ's mentors. Staying motivated by having a cheat day and getting everything out of his system.
• [28:34] - AJ has a background in nutrition and has tried tons of different diets. He mostly sticks with a paleo type diet and keeps the carbs and sugar low.
• [29:24] - AJ's feelings about the Bulletproof diet. How Dave rebrands things in a unique way.
• [31:09] - How cycling the bulletproof coffee off and on helps a lot.
• [31:35] - How AJ struggled with his weight and finally decided to get in shape and studied everything he could. He lost 60 pounds and wanted to help others do the same.
• [32:58] - How AJ started putting everything together and started creating his mind, body fitness philosophy. That is why he wrote the Mind Body Solution. Then he started his online business and coaching personal trainers. When he started business coaching he income doubled. Now he has his Online Super Coach business and his Life Fuel Fitness business.
• [38:52] - AJ shares info about his seminars for building a dream online coaching business and a more intimate seminar for becoming a celebrity coach. Here is where to register for either seminar.
• [41:52] - AJ is coming up on episode 100 of his podcast. He is planning a huge celebration and an awesome guest. Stephan also shares great ideas for the 100th episode.

Online Super CoachAJ Mihrzad on FacebookAJ Mihrzad on LinkedInOnline Super Coach Podcast@AJMihrzad on TwitterThe Mind Body Solution: Train your Brain for Permanent Weight LossLife Fuel FitnessRegister for AJ's Coaching SeminarsCopytalkBird by BirdMuseTony RobbinsDate with DestinyTony Robbins I Am Not Your GuruTony Robbins Platinum PartnersOneness GroupsBulletproof DietThe Optimized Geek About Page

Udo Erasmus, acclaimed author of the bestselling book Fats That Heal, Fats That Kill, is here today to explain the roles of carbs, fats, sugar, and more. He'll break down the various types of fats and clarify the key differences between them. His research spans 35 years and he's the man behind the amazing Udo's Choice health products and Udo's Oil. Udo will also offer potentially life-changing advice and deeply inspirational words on how to eat right and live a healthy life.

Find Out More About Udo Here:

Udo's Choice Total Sexy Health @UdosChoiceOfficial on Facebook Udo Erasmus on Facebook @UdoErasmus on Twitter

• [01:16] - Udo starts things off by talking about how we should think about fat, and why it has been demonized. He then explains why a fat-free diet is dangerous.
• [04:51] - We learn about some of the rich sources for essential fatty acids, and why we don't need to get them from fish.
• [07:24] - Does Udo recommend getting Omega-3 from fish too, or just from flax? As he answers, he also offers advice on how to use oils and why we should avoid frying foods.
• [11:11] - There are three different tests to determine whether someone is deficient in fatty acids, Udo explains.
• [13:40] - Udo returns to explaining the problems with cooking with oils, and explains why frying foods is such a major problem.
• [16:47] - Stephan points out that the way you feel about the food you're eating changes how your body processes it.
• [17:07] - Udo talks about his mindfulness practice, which he calls "self-knowledge."
• [19:47] - Stephan recommends an earlier Optimized Geek episode with Harville Hendrix and Helen LaKelly Hunt.
• [21:06] - If listeners are going to refuse to stop cooking with oil, what's the best option for them to choose?
• [24:30] - Udo breaks down various fat-related terms for listeners, explaining what saturated fats and trans fats are and why they're problematic.
• [30:00] - Udo makes a distinction about Dave Asprey and his Bulletproof diet.
• [34:20] - Carbohydrate addiction is eight times stronger than addiction to cocaine, Udo reveals.
• [36:00] - Udo clarifies a detail about burning sugars versus fats. The problem is when you eat more sugar or carbs than you burn, he explains.
• [39:57] - We learn more about different kinds of fats, this time monounsaturated and polyunsaturated fats.
• [41:54] - What are Udo's feelings about animal fats?
• [45:15] - Udo explains that B12 is derived from almost all animal products, and recommends that vegans take it as a supplement.
• [46:41] - Udo talks about the meat in grocery stores and how it's treated.
• [49:55] - We hear an inspirational message from Udo about the importance of life over gold or money. He then explains that what we're doing to the planet is bad for life in general.
• [52:27] - Udo describes the long and distasteful process that oils go through before they're sold in supermarkets.
• [55:16] - We learn how Udo got started in working on healthful oils, and what he sees as the foundation of being healthy and sexy. He ties this into his recent project: The Book on Total Sexy Health.
• [59:59] - What did Udo mean by saying that death is very different from the outside than from the inside?
• [66:40] - We hear more about Udo's book and how it relates to his mission.
• [68:44] - Stephan shares a couple of resources related to the idea that you are not your body, and the idea of tapping into the lightning within you.

Fats That Heal, Fats That Kill by Udo Erasmus Udo's Choice Total Sexy Health @UdosChoiceOfficial on Facebook Udo Erasmus on Facebook @UdoErasmus on Twitter Food pyramid Essential fatty acids Omega-3 Omega-6 Krill oil Socrates Harville Hendrix and Helen LaKelly Hunt on the Optimized Geek IMAGO Relationships Saturated fats Trans fats Walter Willett Dave Asprey on the Optimized Geek Bulletproof Mark Sisson on the Optimized Geek Monounsaturated fats Polyunsaturated fats The Book on Total Sexy Health by Udo Erasmus Sanjay Sabnani on the Optimized Geek Yehuda Ashkenazi on the Optimized Geek