In this episode, Bill is joined by KiKi, an SEO expert from New Media Ghost, to talk about something that can make a huge difference to your grooming business: being found online.

If you’ve ever wondered why your business doesn’t show up on Google or why you’re not getting as many new clients as you’d like, this episode is for you.

KiKi breaks down SEO (Search Engine Optimisation) in a way that makes it easy to understand. She explains how SEO isn’t just about keywords anymore, it’s about answering real questions people are asking online, especially now that more people are using AI tools like ChatGPT to find services.

They also talk about the way search habits are changing. It’s no longer just about typing “dog groomer near me” into Google – people are asking longer, more specific questions like “Where can I find a groomer that’s good with nervous dogs?” If your website and content don’t answer those questions, you could be missing out on business.

KiKi also shares her work on the Zero Click Authority app, which helps businesses stay visible in today’s AI-powered search world.

This episode is packed with useful advice that’ll help you get noticed by more of the right people online – without needing to be a tech expert!

💬 Key Takeaways

• Being found online matters. If people can’t find you, they can’t book you.
• SEO isn’t just keywords. Your content needs to answer real customer questions.
• Search habits are changing. People now use AI tools, not just Google – and you need to keep up.
• Think about your clients’ needs. What are they really searching for? Write content that speaks to that.
• Long-tail keywords help. These are more detailed search phrases that make it easier for people to find you.
• Quality content wins. Focus on helpful, clear, and relevant content – not just loads of blog posts.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/