Alexa Bigwarfe talks about GETTING INTO THE MIND OF YOUR AUDIENCE. She discusses why marketing is such a hard sell for authors, and why it shouldn't be; the art and science of marketing, and the importance of taking a holistic view; how social media is about being social; three key planning documents; and the importance of keeping an open mind.

Do any of those topics pique your interest? Check out 2 MINUTES OF INDY https://bit.ly/2MinutesOfIndy, where over the week following the airing of the episode, you'll find brief video clips from the interview on each of those topics. You can also catch up on some highlights of previous episodes there.

Transcript and links at https://www.theindyauthor.com/podcast.html

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Alexa Bigwarfe is a mother to 3 wildlings who keep her on her toes. She is an advocate, activist, speaker, author & author coach, publisher, and podcaster. Her writing career began after her infant daughter passed away at 2 days old and she turned to writing for healing. Since then, she has used her writing platform for advocacy and activism to support mothers, children, and marginalized voices. She began a nonprofit, Sunshine After the Storm, to support mothers in their most difficult time. She is the creator and co-host of the Lose the Cape podcast and has co-authored four volumes under the Lose the Cape brand. Her primary business is Write|Publish|Sell, a company dedicated to shepherding authors through the process of writing and publishing their books like a pro. She owns Kat Biggie Press, and a children's book publishing company, Purple Butterfly Press – both dedicated to bringing stories of hope, inspiration, encouragement, and girl-power to the world.