The company and agency relationship should be the perfect embodiment of symbiosis. Mutual productivity for the benefit of all. Happy days! For those working either side of the fence, that's not always the case.

The latest Little Questions Podcast considers all the ups and the downs of the relationship: from grumpy clients providing poorly written briefs to agency leaders who disappear after the first pitch. Apella partners James Acheson-Grey, Anthony Silverman and Matt Young chew the proverbial fat on how to get the best from the corporate / agency relationship.

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James Acheson-Gray has acted as a long-term advisor to senior decision makers on the value of harnessing reputation to enhance commercial objectives. James has over 20 years' experience running successful PR/PA firms and major client programmes in Europe and Asia. He was managing director of APCO Worldwide from 2012-2019 and is a former Board Director of the Queen's Club.

Our second guest this time is Apella founder partner Anthony Silverman who specialises in advising global boards and executive teams with complex reputational needs. Recent clients include RBS, UBS, Atlas Merchant Capital, Nomura, Pension Insurance Corporation, FirstRand and Nando's. He is also a former Senior Managing Director at Teneo in London.

Matt Young is an Apella founder partner with 25 years of experience in corporate affairs. He was Corporate Affairs Director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing [email protected]

This podcast was produced by the www.thepodcastcoach.co.uk