Matty Dalrymple talks with Marie Whittaker about GETTING THE WORD OUT: MEDIA CAMPAIGNS FOR AUTHORS, including why press releases remain a valuable promotional tool, the five milestones that deserve a press release, how press releases compare with social media posting, media campaigns for crowdfunding, tips for approaching bookstores and libraries, whether authors can apply these tips to their backlists, and how to maximize the value of your website real estate.

Interview video at https://bit.ly/TIAPYTPlaylist

Show notes at https://www.theindyauthor.com/podcast.html

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Marie Whittaker enjoys teaching about publishing and project management for writers. She's Associate Publisher at WordFire Press and Executive Director of Superstars Writing. She started her career writing horror. Marie created The Adventures of Lola Hopscotch, is published in Weird Tales, and habitually adopts rescue animals.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer's Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.