Getting to the Point

Getting to the Point

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Getting to the Point episodes

  • With Hugo Barbera, on how AI is transforming the creative process - and whether there's a future for human creatives
    Hugo Barbera is an award-winning art-director and AI creative specialist. His AI work ranges from the cover of Vogue magazine to exhibitions in Milan and New York. Hugo's talk in Cannes was one of the most interesting things we saw out there, so we were delighted to get him onto the pod to discuss his ideas in more depth. In this wide ranging conversation, we talk about the latest developments in AI creativity, how to prompt an AI image generator for the best results, how brands are using AI to creative more effective campaigns and what the future holds for human creatives.

    Hosted on Acast. See acast.com/privacy for more information.

    48 min
  • With Jo Fox, on the streaming wars. Who's winning and what's the future for TV?

    In this episode, Jo Fox provides the insights as we explore the streaming wars. Who's winning? What are the latest trends in the sector? And where are we headed?

    Netflix, Amazon Prime, Disney+, Max, Paramount+, Hulu, Peacock, ESPN+, Apple TV, AMC+, YouTube, Tubi, Pluto... With so many players launching so many brands, the future of TV has never been more exciting - or uncertain. Jo has has been right at the heart of this battle in recent years, as the former SVP, Consumer & Content Marketing, for NBCU, former Director of Marketing for NOW TV and former Director of Content Marketing for Sky. With experience of launching Peacock into the US market and driving growth for NOW TV and Sky in the UK, Jo shares some top insights on this dynamic sector as well as revealing her passion for paleontology.

    Hosted on Acast. See acast.com/privacy for more information.

    39 min
  • With Jimmy McLoughlin, former special advisor to the PM, on the jobs of the future.
    Jimmy McLoughlin OBE, is a former special advisor to the Prime Minister on business, technology and entrepreneurship. During his 3 years at No.10, Jimmy's role was to brief the Prime Minister on what was happening to the economy and where the jobs of the future were coming from. On leaving No.10 he put all this experience to good use by creating the hit podcast 'Jimmy's Jobs of the Future', which is now in the top 0.5% of global podcasts and has charted as Apple's No.1 careers podcast. We spoke to Jimmy to find out how he went from Downing Street to podcast presenter, what he thinks the future of the British economy looks like and how he fits his passion for stand-up comedy into his day job.

    Hosted on Acast. See acast.com/privacy for more information.

    46 min
  • With Peter Hutton, former Sports Business Person of the Year, on the rapidly changing world of sports media, marketing and broadcasting.
    The world of sports media is complex and rapidly changing. New sporting franchises and formats are popping up all around the globe, while VR and AI are threatening to change the way we watch sports forever. To understand what's going on, we spoke with Peter Hutton, former Sports Business Person of the Year. Peter has enjoyed a stellar sports media career, from starting out as a Sky Sports presenter at the dawn of the Premier League to being a Board Member of the Saudi Pro League today (via creating India's first national football league from scratch, directing the biggest Bollywood movie awards show and becoming CEO of Eurosport.) This is a good episode for any sports-fan marketers, with particular relevance for those in sports media, marketing or broadcasting.

    Hosted on Acast. See acast.com/privacy for more information.

    44 min
  • With Jo Vaughton on steering a Cruise Line through the storm of a global pandemic.

    On 14th January 2020 the Royal Caribbean share price was $133. Eight weeks later it was down 80% as the global pandemic took hold and ships around the world stopped sailing. Jo Vaughton was at the centre of the storm as Director of Marketing & PR. We caught up with Jo to hear how the cruise industry steered its way through the crisis, as well as delving into audience insight and hearing some of the marketing strategies that drive this fascinating sector.


    Hosted on Acast. See acast.com/privacy for more information.

    44 min
  • With Josh Higgins, on being President Obama's Design Director
    Josh Higgins' career history reads like something out of a novel. He began his working life touring the USA in a van with rock band Fluf, going on to release seven albums with MCA Universal. And that's before the chapters where he becomes Design Director for President Obama and builds a 200 strong team at Facebook. Josh is now VP Global Creative at Atlassian, the software business with a multi-billion dollar market-cap. It's a fascinating story and a particularly good episode for anyone interested in political advertising, the rhythm of an election campaign or for designers wondering what life might look like beyond the walls of their creative agency.

    Hosted on Acast. See acast.com/privacy for more information.

    35 min
  • With Pip Heywood, on how Thortful is disrupting the Greetings Card Industry by giving a platform to independent creatives
    The UK greetings card industry has traditionally been dominated by brick-and-mortar retail chains. But now anyone with a creative streak can take a slice of this two billion pound market. Pip Heywood, Managing Director of Thortful, explains how uploading a hit card could pay off your mortgage, tells us how Thortful is disrupting the card market and reveals what she's learnt from moving out of the CMO role and into the management hot seat. This is a good episode for marketers with ambitions to one day run a business - and for creatives who think they could upload a million selling greetings card design.

    Hosted on Acast. See acast.com/privacy for more information.

    33 min
  • With David Meikle, author of Tuning Up, on the life-changing power of the Meikle Matrix
    The marketing and advertising industries can be stressful places to work, as David Meikle discovered to his personal cost. But then a life-changing moment gave David a new perspective, allowing him to manage his stress and get his work-life back under control. In his new book, Tuning Up, David explains his insight and introduces The Meikle Matrix - a powerful tool to help others reduce stress in their own lives. The book makes particular reference to the marketing and advertising industries and is a good episode for anyone who's ever had a sleepless night because of a stressful work situation. "What took me three decades and a series of panic attacks to understand, David's book will teach you in a few hours." - Rory Sutherland

    Hosted on Acast. See acast.com/privacy for more information.

    39 min
  • With Karen Stacey on the Barbenheimer movie-marketing phenomenon
    Barbenheimer is the movie-marketing phenomenon that blew up the box office. But its origins are surprising and it left some unexpected winners and losers in its wake. Who better to give us the inside track on all this than Karen Stacey, CEO of DCM (Digital Cinema Media) and Media Leader of the Year at the 2022 Media Week and 2023 Media Leaders Awards.

    Hosted on Acast. See acast.com/privacy for more information.

    33 min

About Getting to the Point

From the publisher's feed

The podcast where marketing leaders get straight to the insights you need. Each episode explores an essential topic for today’s CMO - getting to the heart of what matters and what you need to stay…

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