Getting to the Point

Cazoo is the fastest British company ever to have reached unicorn status. But having been valued in excess of US$1 billion, the wheels came off and it lost 97% of its value. Where did it all go so right - and so wrong? We caught up with Lucas Bergmans, Group Marketing Director for Cazoo throughout this extraordinary journey, to get the inside track.

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In this episode we're talking Personal Branding on LinkedIn with Scott Millward. What is a personal brand? How can it contribute to business success? And what LinkedIn tips, tricks and secrets can Scott share, to make our own content more successful? Scott is a Personal Branding & LinkedIn specialist and founder of Voir.

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Gareth, FMCG marketing guru and founder of Big Black Door, shares his tips for making FMCG marketing simpler and more effective. Plus the story behind Beans on Weetabix, a reading of the John Smith's No Nonsense scripts that never got made and staying resilient in the face of the Doom Loop.

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Ally tells us the inspirational story of creating Brixton Finishing School and how she turned a big idea into reality via three remortgages. With hundreds of under-represented people now being helped into the creative, media and tech industries each year, Ally explains how everyone can get involved to support this equitable super highway.

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Lucie Greene, futurist, trend forecaster and founder of Light Years, takes us through the forces driving a revolution in B2B Marketing. From the rise of the BETAs - a new generation of corporate decision makers - to a focus on design-led brands and epic, cut-through creative.

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Elie tells us about Anghami’s remarkable journey from start-up to Nasdaq float. We hear how an idea born on a ski holiday quickly became a successful business and the marketing lessons Elie and his team have learnt along the way.

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Andrew, founder of Frank PR, reveals the secrets behind some of the UK’s most successful PR ideas. We hear how the meerkats saved Compare the Market, why changing Jimmy White’s name to Jimmy Brown sent sales of HP Sauce through the roof, and why getting to the point is so vital in the discipline of PR.

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Ben and Tom hear how Vodafone’s global business rallied around ‘red, rock solid and restless’ and how getting to the point in a FTSE 100 company is all about keeping things simple.

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We talk to Kerry about how MTV re-discovered the role it was born to play in young people's lives and in the process gave her team across 120 markets something to rally around

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Liam tells us about the overhaul of Carlsberg lager in the UK, one of the most radical brand reinventions of recent times.  From inventing a new beer to promoting tweets describing the old UK brew as ‘goblin-piss’.  And from the inspiring Elephant Gates of Copenhagen to a specially created brand experience room, bringing the new strategy to life for every member of staff. We also found time to hear how the invention of the Big Green Triangle and Big Purple One rejuvenated interest in Nestle’s Quality Street brand.

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