On this day dedicated to creating remarkable memories, David is in the thick of it. And, while just being in Cinque Terre will undoubtedly do the trick, he does what he does best, he consciously manifests ones where the average person may not. A key element of this process is understanding that any exceptional event, will be the building block for a remarkable memory. To most, it's not completely understood that "exceptional" simply means one standard deviation from the mean - which often means that the event may be construed as negative at the time, but later will be embraced and recalled with fond affection. Translated: There is no such thing as a "bad memory" in this paradigm, labels are for shrinks and have no place in our Red Kite sanctuary.