Many women move through life with a quiet, persistent thought in the background: something is wrong with me.

Not loudly.
Not dramatically.
Just enough to keep self-acceptance slightly out of reach.

In this episode, Eimear explores how that belief takes root — not because women are failing, but because the standards we measure ourselves against were never designed with women’s lives, bodies, or responsibilities in mind.

When success is defined around linear careers, uninterrupted productivity, and constant emotional regulation, it’s no wonder so many women turn systemic pressure into personal shame.

This conversation is not about fixing yourself.
It’s about understanding why self-love so often feels conditional — and how to begin relating to yourself with more kindness, realism, and care.

If you’ve ever felt like you’re constantly trying to “get yourself together” before you’re allowed to rest, belong, or feel okay, this episode is for you.

Share Your Thoughts

CONNECT WITH EIMEAR

Free Resources and More: https://stan.store/eimearzone

Explore Working With Eimear:

Book a Call: https://eimearzone.as.me/breakthrough

📱 Instagram: @eimearzonecoach

💻 Website: eimearzone.com 📧

Email: [email protected]

Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts.

© 2025 Eimear Zone Coaching. All rights reserved.

As a new year begins, many women rush to set goals, habits, and resolutions — and yet so little actually changes.

Why?

Because most change doesn’t fail at the level of effort.
 It fails at the level of identity.

In this episode, Eimear explores the idea of A Case of Mistaken Identity — the subtle but powerful way we stay loyal to outdated versions of ourselves long after we’ve outgrown them.

You’ll discover how old survival patterns, once intelligent and necessary, can quietly hijack your choices, limit your confidence, and keep you tethered to a life that no longer fits.

This isn’t an episode about fixing yourself.
It’s about recognizing who you are no longer being, and creating space for something truer to emerge.

If you’ve felt the quiet pull toward more clarity, self-trust, and agency in your life, this episode is an invitation to begin the year differently.

What You’ll Hear in This Episode

• Why goals alone rarely create real change
• How “mistaken identity” keeps powerful women stuck in outdated patterns
• The invisible loyalty we hold to an old self — and how to gently interrupt it
• What it actually means to choose yourself in this season of life
• A simple identity-interruption practice you can use anytime self-doubt shows up
• How midlife becomes a reclamation — not a crisis

Key Takeaway

You are not broken.
You are not behind.
You are not lacking discipline or motivation.

You may simply be living out a Case of Mistaken Identity — and once you see it, you can choose differently.

Reflection Question

Where in your life might an outdated version of you still be making decisions, and what becomes possible when you stop giving her the final say?

Share Your Thoughts

CONNECT WITH EIMEAR

Free Resources and More: https://stan.store/eimearzone

Explore Working With Eimear:

Book a Call: https://eimearzone.as.me/breakthrough

📱 Instagram: @eimearzonecoach

💻 Website: eimearzone.com 📧

Email: [email protected]

Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts.

© 2025 Eimear Zone Coaching. All rights reserved.

There comes a moment in every woman’s life when the identity she has carried for years simply no longer fits. The patterns, roles, and ways of being that once kept her safe begin to fall away, creating a period of deep inner uncertainty. Because this episode releases in mid-December, at the threshold between endings and beginnings, it is an especially potent time to explore this transition. The end of the year naturally invites reflection, release, and the courage to step into a new identity.

In this episode, Eimear dives into this liminal space: the dark night before the breakthrough.

Through the lens of identity, psychology, and ancient ritual, she explores why letting go can feel like a kind of death, why becoming requires the release of old self-concepts, and what it means to navigate the “void” between the self you’ve outgrown and the self you are rising into.

Inside the episode, she explores:

• Why letting go of an old self feels frightening and disorienting
• How the “void” is a critical stage of transformation, not a mistake
• What it looks like to assume the feeling of the woman you are becoming
• Why the dark night is not collapse, but initiation
• How ancient and contemporary practices help us metabolize endings

If this episode resonates, the next step is to explore these themes more deeply in Eimear’s book, Choose Yourself — a powerful companion for any woman ready to return to herself and build a life anchored in truth, courage, and self-belief.

For women who want structured support in becoming the next version of themselves, visit The Confidence Key — an 8-week immersion designed to guide you through the very transformation explored in this conversation.

RESOURCES + LINKS

Choose Yourself (Book): https://www.amazon.com/Choose-Yourself-Blueprint-Unapologetic-Authenticity-ebook/dp/B0DFRBX6R2

The Confidence Key: https://eimearzone.com/confidence-coaching/

Share Your Thoughts

CONNECT WITH EIMEAR

Free Resources and More: https://stan.store/eimearzone

Explore Working With Eimear:

Book a Call: https://eimearzone.as.me/breakthrough

📱 Instagram: @eimearzonecoach

💻 Website: eimearzone.com 📧

Email: [email protected]

Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts.

© 2025 Eimear Zone Coaching. All rights reserved.

In this episode, Eimear explores what it truly means to choose yourself, even when that choice disappoints people. Drawing on the ideas from "The Courage to Be Disliked," she breaks down approval addiction, boundaries, life lies, and the deeper self-concept work required to finally live a life aligned with your truth.

What would become possible in your life if you stopped organising everything around being liked?

In this solo episode, Eimear dives into the fear that quietly shapes so many women's lives: the fear of being disliked. She unpacks the psychology of approval-seeking, how it leads to self-abandonment, and why boundaries are not only about the words you say but the self-concept you stand in. Inspired by Adler’s philosophy in "The Courage to Be Disliked," this episode offers both insight and practical steps for stepping into your authentic, aligned life.

Topics explored in this episode include:

• Why approval feels safe and how it quietly dictates your choices
• The difference between performing and living
• Adler’s core boundary question: Whose task is this?
• The relationship between The Elegant No (your words) and The Confidence Key (your self-concept)
• The concept of “life lies” and how they keep you stuck
• A personal story from Eimear about delaying sobriety and the fear beneath it
• Why self-acceptance, not approval, is the foundation for confidence
• Five practical ways to practice the courage to be disliked this week

This episode is an invitation to reclaim your voice, your needs, and your truth without apology. Midlife is not too late to rewrite your story. It is the ideal time to begin.

The Elegant No: https://stan.store/eimearzone/p/the-elegant-no-set-boundaries-without-guilt
The Confidence Key: https://eimearzone.com/confidence-coaching/

Share Your Thoughts

CONNECT WITH EIMEAR

Free Resources and More: https://stan.store/eimearzone

Explore Working With Eimear:

Book a Call: https://eimearzone.as.me/breakthrough

📱 Instagram: @eimearzonecoach

💻 Website: eimearzone.com 📧

Email: [email protected]

Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts.

© 2025 Eimear Zone Coaching. All rights reserved.

Feeling scattered as the year ends? This episode gives you a calmer, clearer way to approach goals — without pressure or perfectionism.

We explore the simple shift that helps you move from overwhelmed to aligned: getting clear on what truly matters to you before you set any goals. You’ll learn why comparison and the endless scroll drain your energy, how to reconnect with your inner compass, and how your “Ultimate Concern” becomes the grounding force that makes every goal make sense.

If you want a softer, more intuitive way to start your next chapter, this one’s for you.

You’ll learn:
– Why clarity beats motivation
– How to hear your own direction again
– What an “Ultimate Concern” is and why it changes everything
– A powerful reflection to guide your year ahead

A new year doesn’t require a new you — just a truer you.

Share Your Thoughts

CONNECT WITH EIMEAR

Free Resources and More: https://stan.store/eimearzone

Explore Working With Eimear:

Book a Call: https://eimearzone.as.me/breakthrough

📱 Instagram: @eimearzonecoach

💻 Website: eimearzone.com 📧

Email: [email protected]

Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts.

© 2025 Eimear Zone Coaching. All rights reserved.

We’ve all been told to “never give up” — but what if that mindset has a dark side?
This episode breaks down new psychological research, highlighted in New Scientist, showing that relentless grit and pushing through at all costs can actually harm wellbeing… and that knowing when to quit is a powerful skill.

Eimear unpacks the science behind healthy goal disengagement, why stopping is sometimes the smartest move you can make, and how letting go can open doors you couldn’t see while you were busy forcing something to work.

If you’ve been wrestling with whether to keep going or walk away from a goal, this conversation will give you a fresh, liberating perspective.

In This Episode

• The surprising downside of “grit culture”
• Why stubborn persistence isn’t always a virtue
• What psychological research reveals about the benefits of quitting
• How to recognise when a goal no longer fits
• The difference between giving up and making an aligned decision
• A simple framework to help you know whether it’s time to let go

Links

• Book a Breakthrough Call: https://eimearzone.as.me/breakthrough
  
  
• Learn more about The Confidence Key: https://eimearzone.com/confidence-coaching/
• Buy Eimear's Books on Amazon: https://www.amazon.com/stores/Eimear-Zone/author/B07KFYZW3H

Share Your Thoughts

CONNECT WITH EIMEAR

Free Resources and More: https://stan.store/eimearzone

Explore Working With Eimear:

Book a Call: https://eimearzone.as.me/breakthrough

📱 Instagram: @eimearzonecoach

💻 Website: eimearzone.com 📧

Email: [email protected]

Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts.

© 2025 Eimear Zone Coaching. All rights reserved.

A simple TikTok question about pajamas turned into 25,000+ views in less than 24 hours and hundreds of comments — and revealed something big: women everywhere are choosing comfort first. Not as giving up, but as tuning in. This week, Eimear explores why PJs-by-7pm is becoming the new normal… and a surprisingly honest expression of who we are now.

This episode started with one question I posted on TikTok:
 “How early are you getting into your PJs now that the days are shorter?”

The response?
 Over 25K views and a flood of comments from women saying things like:

• “As soon as I get home.”
• “Pulling the bra off in the car.”
• “I’m 46 — I don’t have the energy to be uncomfortable anymore.”
• “Day PJs, night PJs, garden PJs.”

What I thought was a tiny moment turned into a whole conversation:
Women choosing comfort. 

Women choosing rest.
Women choosing themselves — without apology.

In this episode, I talk about:

• Why so many of us are leaning into comfort
• How PJs have become the unofficial “clocking out” signal
• The little rituals women use to unwind
• And how my fashion-loving self is still very much here… just with softer clothes in the evenings

I also share a few pajama brands I love — nothing fancy, just things that feel good — and I’d love to hear your favourites too.

Brands mentioned:

• Asceno (women-founded) : https://www.asceno.com/collections/pyjamas
• Eberjey: https://eberjey.com/collections/the-cozy-shop
• Olivia von Halle (navy velvet set = Christmas list!) : https://oliviavonhalle.com/collections/luxury-silk-pyjama-set
• Printfresh (women-owned, fun & budget-friendly) : https://printfresh.com/

👉 Watch the original TikTok here:
https://www.tiktok.com/@coacheimearzone/photo/7571695181049744670

Your turn:
Tell me your PJ routine — and your favorite brands, especially women-owned ones. I want to share them.

Share Your Thoughts

CONNECT WITH EIMEAR

Free Resources and More: https://stan.store/eimearzone

Explore Working With Eimear:

Book a Call: https://eimearzone.as.me/breakthrough

📱 Instagram: @eimearzonecoach

💻 Website: eimearzone.com 📧

Email: [email protected]

Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts.

© 2025 Eimear Zone Coaching. All rights reserved.

The holidays are magical… and also emotionally complicated.
You can do all the therapy, coaching, and mindfulness — but the moment you walk back into family dynamics, old patterns resurface fast.

In this episode, I’m sharing a holiday communication cheat sheet: five real-life scenarios + the exact scripts you can use to protect your peace, stay grounded, and navigate difficult or triggering family members with clarity and confidence.

We’re talking:
 • body comments
 • intrusive questions
 • emotional escalations
 • invisible labor
 • old childhood roles
 • and yes… the family narcissist

If you want to show up as your adult sovereign self this year instead of falling into old patterns, this one’s for you.

Share Your Thoughts

CONNECT WITH EIMEAR

Free Resources and More: https://stan.store/eimearzone

Explore Working With Eimear:

Book a Call: https://eimearzone.as.me/breakthrough

📱 Instagram: @eimearzonecoach

💻 Website: eimearzone.com 📧

Email: [email protected]

Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts.

© 2025 Eimear Zone Coaching. All rights reserved.

This week we look at embarrassment—how it quietly shapes our choices, limits our visibility, and holds so many midlife women back from doing what they truly want.

We explore why embarrassment feels so threatening, how it gets hardwired early in life, and why it often resurfaces just when we’re ready to step into something bigger. I share a few stories from my own life that seemed small at the time but stayed with me for decades.

We talk about how to meet embarrassment with compassion, how to recognise The Dreaded Experience when it shows up, and how to start reclaiming your power by unlearning the messages that kept you quiet for too long.

Share Your Thoughts

CONNECT WITH EIMEAR

Free Resources and More: https://stan.store/eimearzone

Explore Working With Eimear:

Book a Call: https://eimearzone.as.me/breakthrough

📱 Instagram: @eimearzonecoach

💻 Website: eimearzone.com 📧

Email: [email protected]

Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts.

© 2025 Eimear Zone Coaching. All rights reserved.

So many of us are coping — getting through the day, holding it together, ticking boxes, but feeling quietly stretched to the limit or just empty.
The world keeps telling us to “be resilient,” which often translates to “keep pushing no matter what.” That’s a recipe for burnout!

It’s not what serves us, and it’s not real resilience.

In this episode, Eimear offers a new understanding:
That resilience isn’t about white-knuckling through, but cultivating the inner resources that protect you from burnout and help you recover from life’s inevitable challenges and setbacks with grace.

You’ll learn:
→ What true resilience actually means — and how it’s been hijacked by hustle culture.
→ The difference between the “Red Zone” and the “Green Zone” — and how to know when you’ve crossed the line.
→ Why we often suffer from the “second arrow” — and how to stop adding pain to pain.
→ How unmet needs for safety, satisfaction, and connection quietly drain our energy.
→ Practical ways to resource yourself and communicate your needs — including a simple NVC-inspired tool for speaking up at work when you’re overloaded.

This episode is your invitation to build a steadier, kinder relationship with yourself — one where resilience doesn’t mean hardening up, but coming home to calm, courage, and care.

Share Your Thoughts

CONNECT WITH EIMEAR

Free Resources and More: https://stan.store/eimearzone

Explore Working With Eimear:

Book a Call: https://eimearzone.as.me/breakthrough

📱 Instagram: @eimearzonecoach

💻 Website: eimearzone.com 📧

Email: [email protected]

Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts.

© 2025 Eimear Zone Coaching. All rights reserved.