Girl Gang Craft The Podcast

Girl Gang Craft the Podcast is back! It's our first episode of 2023, and we're excited to be back on the (digital) air.

On this week's episode, Phoebe takes the mic solo to reflect on some of the experiences that have contributed to her success and personal growth - citing "failures" as a student, early employment, college, and most poignantly, in the process of launching a new business. She explains the extreme discomfort that can come with feeling you've come up short - especially in a space you're passionate about. For Phoebe, that discomfort came from failing her AP Art Portfolio, freshman Environment Science in college, and venturing into the world of biz - craft fair rejections. Long story short, it can feel pretty uncomfortable to sit with shortcomings, especially when they're happening in a space you're passionate about.

While acknowledging that failure can happen on a large scale of severity and consequences, Phoebe speaks to her own experiences processing her failures as opportunities for growth, leaning heavily into the need for those creating a business to be able to pick themselves up - no matter how bad it might feel - and try again (or try different!)

Phoebe concludes that the ability to encounter, sit with, and move beyond failure is one of the hardest skills we have to learn - but it's never without benefit to whatever life throws at you next.

Quotes

"I remember feeling so awful when I got denied from these (craft) shows. It made me question my worth, my work, my plans - my life plans. If I had quit - GGC would not exist today. Maybe I got practice failing."

"Failure sucks. But that failure is a part of business - a part of life. The difference between a successful entrepreneur and an unsuccessful one?...The successful ones keep going. They keep trying despite all of the failures - despite the shitty views, the low sales, the unsuccessful launches. They try it again - maybe with something slightly different - and they learn along the way."

Show Notes

GGC Craft Fair Applications Open Now Throw Your Own Craft Fair

Jocelyn Kelly Reid is here for one major mission: to lead spiritual women towards making a big impact to get rich, work less, play more, and fall in love with life. This Money Queen has had her fair share of success: she worked for the largest asset manager in the world for 7 years, grew a direct sales team of 100 people for a social impact brand, and closed over $1M in sales for a luxury furniture line in under a year at her last full-time position. Jocelyn understood money on a 3D level but after going through a major emotional and spiritual crack open which included leaving a toxic relationship and getting out of 6 figures in debt, Jocelyn mastered how to call money in on a spiritual and energetic level.

Quotes:

[0:14:37] Quote 1 "People started to wake up to the fact that the system isn't as safe as they thought it was. You think it's risky being an entrepreneur? I'm like, how? I am in the driver's seat of the money that comes through the door every day. I get to grow exponentially at any time. Your employer could fire you tomorrow. Because they have to. Because they want to. Because whatever."

[0:15:03] Quote 2: "If you, for example, are not in a place to be quitting your job with your business, I do suggest having other income because you need to invest in yourself to get support and you don't want to have that chokehold on your business. I get where you get in deep scarcity, [when] you don't actually have any cushion at all…I don't think that we need to be reckless, right? My risks felt required. I didn't feel like I was being reckless."

SHOW NOTES

GGC Gift Guide

IG Audit

Kara Harms is the CEO and founder of Whimsy Soul, a lifestyle website with a mission to help empower women to find their everyday magic. She built her 6 figure business on an old futon mattress in an empty apartment after just moving to San Francisco and now manages a team of 7 (and growing!) Tune into this episode to learn about body neutrality, the costs of travel content, and the potent power of blogging.

Quotes:

[0:5:30] Quote 1 "It took me a really long time to let go of the perfect feed and having everything be very polished and branded... So I think that's where a lot of creators still get hung up. I see my peers maybe not being able to let go of the polished ness because…you can't edit a video in the same way you can edit a photo."

[0:7:45] Quote 2: "I have been able to use that anger to leverage growing my account because, you know, you can tap into that a little bit if you know it's going to spark an emotional response from haters. You can use that to leverage yourself a little bit."

SHOW NOTES

Kelsey Plays Piano

GGC Gift Guide

Erica Feldmann is the founder of HausWitch. She holds a Master's degree in Gender and Cultural Studies, with a research concentration in Witches. Her innate interest in the connection between home spaces and wellness led to the creation of HausWitch in 2012. What started as a "micro budget + magic = makeover" interiors blog would eventually become a thriving brick and mortar shop and online community based in downtown Salem, MA. In 2019, Harper Collins published her book "HausMagick: Transform Your Home with Witchcraft." Tune into this episode to hear all about Erica's journey as a business witch and how she took one idea and it became something entirely else- a thriving store + community.

Quotes:

[0:7:50] Quote 1 "I want everyone to feel empowered to practice [witchcraft]- to take their own spirituality into their own kind of hands and really be able to tap into their personal power."

[0:21:40] Quote 2: "if you are identifying as being a witch you are identifying with being an outsider in a way um and from that place you sort of have infinite ways of being in the world as opposed to if you're somebody who really um subscribes to a more like normative experience"

SHOW NOTES

Flodesk

Learn to Play

Happy spooky szn to all! This week on GGC, we have a long time community member Miss Melinda, a Professional Priestess & Mystic Guide! She's been sharing the gifts of spirituality for years now. Join us as she shares the importance of having a strong and supportive community and how she took her natural born gift and turned it into a successful business! Quotes:

[17:13] Community, relationships, and connections are so important to building a business

[28:20] Getting to know how your senses work for you is going to give you a stronger sense of how your intuition works Show Notes

Kelsey Plays Piano

IG Audit

This week Phoebe is joined by Joanne Hammer, Program Manager for ACT Insurance, a program for Artists, Crafters, & Small business owners that offers annual & event insurance in minutes for product based business. Joanne is passionate about creating new product opportunities for small businesses and entrepreneurs and educating them on the value of protecting their product-based businesses. Tune in to learn the difference between an LLC and insurance coverage and why getting insurance can save you time, money, and lots of energy, covering everything from your inventory and your supplies to third party claims!

Quotes:

[3:46] Everyone selling a product should have insurance, regardless if this is a hobby, entrepreneurial phase, or your full-time job. You should have that insurance to protect yourself.

[21:00] You need that peace of mind, that extra protection so that your business can grow and thrive

Show Notes

ACT Insurance

This week, Phoebe sits down with Kat Hantas, the founder of 21 Seeds Tequila, to discuss all things TEQUILA and female entrepreneurship. The brand began with a few bottles infused in her home with ingredients she had on hand, which evolved into the award-winning infused tequila you see today. Listen in to find out about the gap she filled in the spirits industry, why letting go of your ego is key while raising money, how she shaped her organic reach on Instagram, and pick up a few cocktail tips and techniques along the way!

Notable Quotes

"Really think hard on who's your core audience, who's your power user. Focus all your initial marketing efforts on your power user and build a ground swell!"

"I strongly believe that your brand needs a personality. Like you gotta personify your brand."

Show Notes

GGC Winter Season

Flexispot use GGCV9 for 10% off

Adobe Express

This week, GGC founder Phoebe Sherman shares her best tips for filming Reels and TikToks for your small business. Tune in for a quick crash course on why short-form video content is a non-negotiable in your marketing strategy and how to create original content that converts.

[04:55] If you don't have a marketing team, YOU are your marketing team—and organic content is free.

GGC 5 Day Reel Challenge

Minna Khounlo-Sithep is an Amazon expert with over 15 years of entrepreneurial experience, a bachelor's degree in Advertising, minor in Psychology, and a Master's degree in Business Administration. She is the owner of Lil' Labels and currently has a revenue of multiple-6-figures, selling on multiple platforms, including Amazon, Walmart, and Jet. Minna is an Amazon expert and has helped many fellow business owners start and grow on Amazon.

Jacqueline Snyder is a fashion designer by trade and a business strategist. She is also the founder and CEO of Designer Consulting Co-Op and has over 12 years' experience of coaching start-up fashion apparel and accessory brands.

Follow The Product Boss on IG: @theproductboss

Explore their offerings: www.theproductboss.com

According to the founders of The Product Boss, makers gotta make money. Otherwise, a business is just a hobby.

This week, Phoebe is joined by Minna and Jacqueline of The Product Boss, who aim to provide ideas and strategies to product entrepreneurs stuck in a sea of service-based advice. Tune in as they discuss the ins and outs of what it really takes to scale a product-based small business and to learn why the successful entrepreneurs-turned-coaches want makers to shift their mindset away from perfectionist ideals and limiting beliefs in order to take their beautiful offerings from "just a hobby" to a full-blown successful business.

[22:05] Makers gotta make money—otherwise, this is just a hobby.

[50:49] We can create beautiful products, but if there's no one there to take us up on that offer, we're not selling anything.

Vendor applications

Holiday Gift Guide!

GGC 5 Day Reel Challenge

The Product Boss

Julie (Jules) Benefico is a Certified Clinical Herbalist with a passion to help others uncover the mysteries of their soul and heal naturally. Jules focuses on allyship, forgiveness, gratitude, shadow work, pleasure, and solidarity as tools to aid her herbal work. She believes that herbal medicine is an accessible earth-based healthcare system that digs deep to get to the root of ailments and not cover up symptoms.

For Jules Benefico, all businesses are relationships—not stagnant constants, but dynamic and ever-changing connections between people and offerings. And like all relationships, businesses can surface old wounds and new roadblocks along the entrepreneurial journey.

In this week's episode, Phoebe sits down with Jules, longtime GGC community member (and ex-GGC partnerships lead!), Certified Clinical Herbalist, and founder of Boss Witch Botanicals, to explore the role of transformational healing and deep inner work in business growth and success.

Tune in as they explore the roots of common entrepreneurial roadblocks (especially for healers and witches) and how alchemy, inner child work, and even fear are powerful tools for long-term prosperity.

[11:00] Businesses are relationships. What we give to them and put into them is what we receive back.

[15:10] I'm not here to heal you. That's not how it works. I'm here to hold space and support other people while they're healing themselves. Healers are people who are actively healing themselves and holding space for other people.

[46:00] Don't be afraid that you're giving out too much. There's always more that you're going to give… Fear that you'll "run out of content" isn't accurate. Don't overthink it. Share what excites you.