Girl Gang Craft The Podcast

If Coca-Cola, Target, and Apple have to promote their business, so do you. Have doubts? Roxy Prima and Phoebe Cornog of Pandr Design Co. will put those to rest.

This week, Phoebe chats with the dynamic biz duo who co-run the successful boutique design agency specializing in custom murals. Tune in to hear how a mutual love for lettering and graphic design sparked a creative partnership between the two founders that has attracted clients like Visa, Target, the Minnesota Vikings, and Lululemon. Roxy and Phoebe attribute their sustained success over the years to consistent outreach and believe it's time for femme creatives to put their work in front of their dream clients, one email or DM at a time.

[19:41] We've made hundreds of thousands of dollars through outreach...it is critical when starting your business.

[20:18] Outreach should be a habit for creatives and small business owners. It will get you more work.

[20:27] Don't make any assumptions about what company can afford your services.

[26:30] If Coca-Cola has to advertise, you need to be putting yourself out there.

SHOW NOTES

NEED HELP WITH TAXES?

It's strangely true that looking back can help pave the way forward, especially following what has felt, for so many of us, like an endless push to an unclear future. In this week's episode, Phoebe reflects on the past two years of life and business and how the struggles and successes she experienced in a time of instability (hello, 2020-2021) helped her rediscover herself in moments of authentic joy.

Tune in for a thoughtful trip down memory lane as Phoebe guides listeners through GGC's pandemic-motivated pivot and shares the realities of the process: launching the GGC podcast, bringing the biz online, reshaping brand partnerships, cultivating community in a virtual world, and building a team from the ground up.

Quotes: [14:37] If there's anything I've learned this year, it's that you should try things. Just do the thing. Figure out how to do it. Make a deadline. Make it public so you actually have to follow through. This is as much about overcoming imposter syndrome as it is about finding what you don't like.

[23:02] I am excited to feel excited again. I am excited to keep growing the business, while also focusing on my needs as a human, a creative, a friend, a partner, and an artist.

Show Notes

Level Up

Can you write copy that leads to major sales without using fear and manipulation tactics?

For Tarzan Kay, the answer is a resounding YES. The copywriter-turned-business owner believes high-integrity marketing that's anti-FOMO, anti-bro, and anti-racist will become the new status quo for online business—and if her company is any indication, things are on the right track.

This week, Phoebe sits down with the launch whiz and copy queen to talk all things email marketing, copywriting, and ethical launches. Tune in as Tarzan shares her biggest lessons to date from running a successful company (including how psychedelics have served her business) and calls on us all to interrogate our own levels of engagement with "bro marketing"—aspiration marketing that uses short-sighted and self-serving tactics to compel consumer behavior.

QUOTES: [24:12] The truth is you can hustle when you're not at your desk. I never stopped thinking about my business, and that's what burned me out.

[26:20] When you land on something that people really bite, don't go on and create the next thing. Work on that. Launch it again. Sell it again. Create more of that thing.

[39:15] There's no "Bible of Ethics" that says do this, don't do that. Businesses are complex.

[43:13] For most people, what will make the biggest difference in their email marketing is just consistently showing up. That is step one.

SHOW NOTES

LEVEL UP

This week, Phoebe sits down with Nashville-based Internet and IP lawyer, Maria Spear Ollis, for an insightful and informative discussion on online brand protection for creative entrepreneurs.

Show Notes

Want your business featured on our podcast? email us at [email protected]

Lisandra Vazquez is a Puerto Rican-born photographer, media strategist, and short-form video expert with a deep fascination for all things media. Her work has explored self-presentation, identity, power, femininity, social comparison, and the tension between fantasy and reality. A passionate researcher and spiritual educator, Lisandra has also provided aura readings for friends and clients alike. Her company, Auraology (which has paused operations—for now!), was created to shed light on auras by way of offering people photographed versions of their aura image.

As it did for most of us, 2020 brought Lisandra Vazquez something all creative entrepreneurs are terrified of: a full stop to her business. The pivot that followed, however, has brought the talented photographer, media strategist, and short-form video expert new joy in the face of uncertainty. This week, Phoebe sits down with the long-time friend of GGC (and former Clique workshop instructor!) to discuss all things transition, transformation, and of course–TikToks and Reels.

Listeners tune in to a lively chat exploring auras (and how they reflect/inform our personal journeys), how Lisandra pivoted her business to new heights, and practical ways creative entrepreneurs can embrace short-form video content for their business.

Quotes: [24:45] It's okay that Auraology was a chapter and not the whole book. It's not a failure. It's a success.[27:19] Give yourself permission to drop the things not serving you anymore.

Show Notes

Want your business featured on our podcast? Or our newsletter? We'd love to shout out your biz and direct our small business lovers your way! email us at [email protected]

Tiffany Lauren Jones is a strategic planner and business coach who helps freelancers, coaches, and consultants organize and plan business goals. She believes in human connection over profit, self-care over hustle, and collaboration over competition. In 2017, after working in apparel product development for eight years, Tiffany set out on her own journey to pursue entrepreneurship with the goal of building generational wealth and opportunities for herself and her clients. She provides one-on-one strategic partnerships, a group coaching program, and educational content for her digital community.

Work with Tiffany and learn about her offerings here

Follow's Tiffany journey on Instagram: @tiffanylaurenjones

As solopreneurs, the thought of "doing less" can feel equal parts ridiculous and terrifying. For Tiffany Lauren Jones, however, "doing less" was a solution to the relentless burnout she was experiencing, common to so many small business owners. In this week's episode, Phoebe has a frank conversation with the strategic planner and business coach on just what gets us stuck on the burnout train, how mindset is truly at the root of business success, and what practical steps all entrepreneurs can take to free themselves from the grips of hustle culture and step into their power as three-dimensional, fully-empowered business leaders.

Listeners tune into Tiffany's journey from overwhelm to optimization and learn how time management tools like the Pomodoro method and assessment tools like the Kolbe A Index helped her reshape her business practice. She also offers some refreshing real-talk on how to attract new clients by leading with authenticity, how to ask for help as a solopreneur, why you probably need to raise your prices, and why you need to do less to do more.

[26:18] I couldn't become this version of myself we're talking about now before I worked through my confidence, how I valued what I'm teaching, and what I have to say.

[42:51] You go much faster and much further with the help of other people.

[44:45] Don't be afraid to do less.

Show Notes

50% Off Flodesk

What is an "expert," and why are we all so timid about considering ourselves one? In this week's episode, Phoebe explains just why YOU need to show up as an expert in your field (because guess what, you already are one) and lays down the steps to doing so whether you run a product- or service-based business. Tune in to learn how to deal with imposter syndrome so you can truly step into your power, distill content pillars from your unique knowledge base, and establish tiered offerings for your business to draw in new customers—and KEEP them.

Quotes: [07:34] Call yourself a damn expert! YES, YOU. You are an expert in your field. You have dedicated your life to lithography, or chainstitching, or somatic movement, or business optimization, or marketing. So what if some old guy has 50 years of training under his belt, and you have 10? YOU ARE AN EXPERT IN YOUR FIELD.

[11:30] It's important not to "get over" your imposter syndrome, because we may never do that, but instead face it head-on and say, "Imposter syndrome, I see you, but I am going to show up for my audience anyway."

Show Notes Clique Membership

As creatives, we place a great deal of pride in our handcrafted products and our solo entrepreneurship. The pressure to "do it all" is one we each inevitably face, and for many of us, it stops offering a sustainable path to success. For makers especially, the decision to manufacture can be challenging in part due to the existing stigma surrounding factories, particularly those located overseas.

In this week's episode, Phoebe talks outsourcing, manufacturing, and marketing with Tiffany Ju, responsible manufacturing advocate and designer/founder of Chunks Shop. Tiffany dives deep into the complex nature of manufacturing and why there is no one-size-fits-all approach to sustainability in business. Tune in as she shares her journey both leading up to and following the rapid success of Chunks and how she's grown her business from just herself to a team of 6. A true marketing maverick, Tiffany wraps up with her stance on marketing: namely, that it doesn't need to be anything but authentic and true-to-self to be wildly effective.

Quotes

[23:51] "Manufacturing is not a black and white issue. It's so nuanced. You're talking about national economies and culture."

[37:50] "Seasons and collections just never made sense to me...I just design when I have a good idea."

[40:11] "As I've gotten older I've come to terms with leaning into how my brain works and what I'm good at instead of thinking I should be doing something. You just have to lean into the things that light you up, and the people will come."

Show Notes

Join the Clique

Shop the GGC #smallbiz directory

Craft fairs are BACK! Maybe it's been a while since you've busted out the tent and folding table, or maybe you're new to the whole scene. No stress—we've got you covered with these pro tips from GGC Founder and craft fair connoisseur Phoebe Sheman on how to absolutely kick ass at your next IRL market.

Tune in as Phoebe breaks down craft fair basics and guides listeners through each stage of the planning, execution, and wrap-up processes, applicable for both outdoor and indoor events. Learn how to find events in your area, why you absolutely need a wagon, and how to keep your brand alive in people's minds after they leave your booth. If you've been struggling to get back in the game or just get started, period, look no further for a foolproof (yet realistic!) guide on how to position yourself for an impactful and engaging event.

Listeners based in the Bay Area: Check out this post for a line-up of upcoming craft fairs to attend or apply to this Summer!

Want more tips on booth set-up? Download our free Booth Design Guide!

Show Notes

June 12th Craft Fair in Oakland

#shopsmall Directory

For so many of us, the relationship we experience with food and nutrition is deeply complicated. With "wellness" culture invading our day-to-day lives, whether it's on our social feeds or in our product recommendations from Google, the path to true wellbeing can be a winding one with what feels like several pitfalls along the way. How do we even begin?

In this all-too-relevant episode, Phoebe sits down with Molly to explore the toxic mechanisms of diet culture and how practices such as intuitive eating and body neutrality can help each of us on our journey to better living. Molly breaks down the trap of "yo-yo dieting," how we can begin to approach eating intuitively, and why body neutrality can help us break free from obsessive patterns so that we can reclaim our energy, our time, and our health.

• Dieting is rooted in oppression.
• Disordered eating creates trauma within our bodies.
• Change the world, not your body.
• The reality is "that voice" is not going to go away completely, not in the world we live in. So, put it in the backseat.
• If I didn't start this path of intuitive eating and healing my relationship to my body, I wouldn't have launched my own business. I had to have the energy + space I gained back in order to pursue this.

Show Notes

Four Steps to Food Freedom

#Shopsmall Directory

Apply to our craft fair