Girl Gang Craft The Podcast

Does this sound like you? You've created and curated a stellar batch of content that will really put your business on the map. A couple of weeks pass, the content performs well, and you're stoked! Now what?

This week, Phoebe digs into repurposing content, the next step when you've created and shared your existing content. After a quick content batching refresher, she lays out the process of how to repurpose strong content in various formats and on multiple platforms to boost visibility and engagement across all channels. Tune in for several tangible examples that you can apply to your specific business needs, and walk away with a game plan for elevating your content strategy. Don't let your content be a "one and done: situation! Start repurposing now so you can rest easy later.

If you're new to content batching or need a refresher, check out our blog post on the topic or take our Content Class.

• [03:45] Batch your content. Plan your content. Save yourself time.
• [07:06] The number one rule of marketing is: REPEAT, REPEAT, REPEAT. Don't shy away from your content being repurposed. You really need to drive home your point to make an impact.

Show Notes

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Phoebe sits down with Sylvia to explore the role of storytelling in her personal business journey, including its integration into Zaleska's design process, branding, workflow, and marketing. Listeners follow Sylvia's journey from high school art teacher to maker to curve model as she offers guidance on how to use your personal story to create the business (and life) you want. Sylvia highlights intuitive reasoning and storytelling as meaningful business tool, and explains how all makers and business owners can use narrative and truth-telling to take their business to new heights. She also offers practical guidelines for brands on how to best approach size inclusivity via transparency and receptivity.

[14:11] I remember asking myself this question: Will you regret not finding out if you can do it? And the answer was a wholehearted, "YES."

[24:44] What I can say is that if you can't tell a story with your product, you're going to struggle.

[29:41] There's beauty in being able to scale your business to the place where you can live the life you want to live.

[37:14] Figure out what you really love about your business, what lights you up, what you want to do when you wake up every single morning. Whatever that isn't: Give that job to someone else.

[41:12] I don't feel overwhelmed, because I've optimized my systems.

[43:57] To be able to walk into a store and buy something off the rack is not a luxury that has been afforded to my body type.

Show Notes

Smallbiz Summit

Smallbiz Directory

Follow Sylvia:

@sylvia.tennant

@zaleskajewelry

https://www.zaleska.ca/

Listeners, use code GIRLGANG for 20% off! (Expires 4/30/2021)

The to-do list is a hotly contested topic. Are you holding onto yours for dear life? In this episode, Phoebe explores why the to-do list is more harmful than helpful and suggests that it be disposed of—forever. Tune in for an honest examination of how the antiquated to-do list method is creating more stress and anxiety in our lives, why it becomes so linked up with our sense of worth, and how we can all instead take steps to a more holistic (and hopefully, healthier) approach to productivity.

• The thing about the to-do is it is never done. There is always more to do. Having a visual representation of all the things you need to do and can never finish is harmful.
• Your worth is not measured by your productivity.
• Thinking about the week in a holistic sense makes space for being human. We want to feel complete at the end of the day and have space in our brain to rest.

Show notes

Smallbiz Directory

Casey Zabala is an artist, tarot reader, practicing witch, intuitive mystic, and the founder of Modern Witches Confluence. She is author and illustrator of both Wanderer's Tarot, a feminist tarot deck for modern witches, and Wyrd Sisters Oracle, an oracle deck for connecting with one's personal magic. With 18 years of tarot experience, Casey believes that divination is a tool for personal empowerment and healing, and hopes to empower others on their path of self-discovery.

Casey teaches mystical workshops which center on tarot and divination, and also include crystal healing, magical self-care, and principles of manifestation. Casey aims to guide individuals through their personal transformation with creativity and magic by teaching ancient tools to modern seekers, while creating community along the way.

Phoebe sits down with Casey to discuss her journey as a witch and how she's integrated her craft into her business practice. Listeners tune into her experience taking Modern Witches Confluence virtual (for now), how she's held her community accountable and taken anti-racist action during a time of necessary reckoning, and why it's important—and possible—to embrace and welcome spiritual practice within our individual approaches to business.

Show Notes

Check out Modern Witches Confluence

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Nowadays it's not just good enough to have a strong brand. Today's customers want to know more about you—the creator. And we get that sometimes it can be a little scary. In this episode, Phoebe discusses tactics on how to add a bit more of your self to your brand, through things like Reels TikToks, virtual events and much more and how to step into your power, face your stage fright, and get comfortable on camera.

"This is what makes small businesses special, your story and YOU. This is why customers want to shop your product or your service, it's because they are supporting you, and receiving a little slice of your special sauce in return." [01:17]

Episode timestamps:

[0:44] Why it's important to show up in your content

[2:31] Ways you can show up for your business on social media

[4:47] Growing your business through events

[5:45] The art of a good business DM

[7:33] The secret to combating stage fright

Sign up for Level Up Waitlist

Show Notes

Ever wonder, 'what exactly is a craft-based designer and what do they do?' Well then meet this week's guest, Kitiya Palaskas. In this episode Kitiya will discuss how she got her start in this industry, how she stays creative in this crazy, tips to get reaching out and staying on big brands radar, and advice for turning your creative passion into a career.

Kitiya Palaskas is an Australian craft-based designer, author and speaker with a multi-disciplinary practice. She specialises in prop and installation design, content creation, illustration and workshops, focusing primarily on using handmade techniques and traditional craft methods re-imagined in contemporary ways. Her work is characterised by its bold colours and quirky themes and has spanned the retail, music, advertising and publishing industries. Her clients have included: Lego, Etsy, The Washington Post, Warner Music, Amazon, Bailey Nelson, Frankie Magazine and Lily Allen, among others. She is the author of Piñata Party, a DIY craft book available in Australia, the UK and the USA.

Episode notes:

• [05:43 ] What in the world is a craft-based designer?
• [14:10] How to stay inspired in a digital world.
• [21:35] The three tactical tips you need to pitch and secure big name brands as partners
• [33:03] How has your business pivoted since COVID?
• [47:21] What advice do you have for people who want to turn their creative passions into a business?

Selected Quotes:

• [ 11:32] " I get these ideas and I get so passionate about them and I just have to see them through. Life's short you just gotta like to follow your dreams," Kitiya says.

• [14:19] "I think it's really easy to think that you're looking for inspiration as you're scrolling through Pinterest or scrolling through Instagram feed. But really you're just absorbing the ideas of other people. And I know that's what inspiration is, but it's really hard when you then want to use your inspiration to create original work if the core inspiration came from somebody else's work, because it starts to form this rehashing cycle, where your work starts looking like everything else on Pinterest," she mentions.

• [25:27] "These brands get pitched all day long and have multiple campaigns running for different aspects of their business all the time. So you wanna make it really easy for them and clear for them to see exactly how they could use you," she discusses.

• [30:48 "It's not just about what you can get from them [clients], but it's about how you can nurture [that relationship] once they are your client and keep them on your list," Kitiya says.

• [45:18] "Self care and well-being need to come first! Because if you don't feel great like that, then you're not going to be able to be your most creative and authentic self and that's the thing that brands and clients want to work with you for." She says.

[47:34] "First thing to do is just start putting your work out there! Don't worry too much about having a fully realized brand from the get-go, before you begin, because you might never feel ready then." Kitiya says.

Show notes

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LLC vs Sole Proprietorship, EIN, trademark vs copyright. There are so many things business owners need to tackle to make their business legit in the eyes of the government. In this episode, Phoebe tackles these subjects and providers advice on how to get legit.

Episode timestamps:

[04:35] Reasons why it's important to take and make your business legit.

[05:23] Business structure: What is it and how to determine which one is right for you.

[08:23] S-corp vs. C-corp: What's the difference and what do they mean.

[10:27] Reasons to be legit!

[16:12] Banking for your business

[18:50] Taxes, taxes,taxes

[20:39] The difference between trademarks and copyrights.

Download our free Legit Biz Guide here

Show Notes

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Jessie Susannah Karnatz is an Intuitive Financial Coach, small business alchemist, and tax preparer bringing Capitalism-Critical financial education to clients in the Bay Area and online and doing it all with impeccable business lady style.

Episode Summary

Bringing in PPP, tarot, astrology, finances, and personal budgeting, we sit down with Jessie Susannah Karnatz, aka $Money Witch$, to talk about losses, taxes, and financial wellness practices.

Episode notes:

• [01:19] Stop asking, 'How are you,' and instead ask this.
• [14:17] Can you define what bookkeeping is?
• [27:40 ] Business structure 101: LLC vs. Sole proprietor vs. S-corp
• [52:10] How does PPP forgiveness work?
• [58:17] Any advice for business owners in general?

Selected Quotes:

• " I'm experiencing the full range of human emotion every day. I am all of that"
• Don't become an LLC or S Corp b/c some guy, said so, I see a lot of that. [40:30]
• Running a business is a whole job! [55:36]
• "[We're] using tarot as the spoon sugar to have the conversation about budgeting. [1:08:33]

Enroll in Moneywitch's Business Coven

Show notes

Phoebe welcomes you into 2021 with a look at how GGC navigated the pandemic and pivoted from in-person events in 2020. She gives details on how they brought their events online, created new offerings like this very podcast, how they managed brand partnerships virtually, and premiered their holiday directory which doubled their typical craft fair profits. Transparent as usual, Phoebe gives revenue numbers and an inside look at her thought process as lead her team with flexibility and creativity. She leaves you with tangible advice on planning 2021.

Show Notes

Other Links:

Content, Email + Brand Partnership Class

Moneywitch Tax + Bookkeeping Course

CA Grants

GGC Gift Guide

GGC Guide to pivoting

Spark IGTV

Quotes:

• "I absolutely believe with my entire heart that we set GGC up for greatness as we move forward." [7:58]
• "I was scared. I had no idea what 2020 was going to bring." [12:50]
• "We capitalized on something I loved doing, AND the community needed. Plus the revenue was proven. When these things align, you know you're on the right path." [17:50]
• "I don't want this podcast episode to be a comparison trap. There are people who made TONS more money than we did this year, and also tons of you that had a truly terrible year. We cannot compare our businesses to other businesses period. BUT we can learn from each other, always. I want this episode to serve as an inside look at our pivot."[23:10]
• "I know absolutely, that we have created the building blocks for our success. We have created revenue and offerings that exist besides our events. And damn, I know when we add in our events back to what we have created this year, GGC will be SUCCESSFUL. We have created infrastructure to grow our community, our revenue, and our various revenue streams. I know in my bones that we are going to be GOOD." [25:06]
• "DON'T COUNT ON IN PERSON EVENTS. If you are an event host or event participant, I personally think you should count on them not happening this year. Yup." [26:01]

In this episode, Phoebe chats with Peter Davis, the CEO and Founder of Ampjar, which instantly matches you with complementary brands who will share your best content with their own loyal customers. Diving into topics like brand storytelling, creating, growing, and scaling your own company, and the good and bad of Facebook ads, Phoebe and Peter discuss this and more in the season one finale of the Girl Gang Craft podcast.

Peter Davis is a marketing and social media expert who built his own agency that launched, built and managed the social media presences of brands like Burts Bees, John Frieda, Clarins and Biore.

Pete grew his Australian agency to a team of 20 working with brands in 6 countries, and sold it to Private Equity in late 2016. He is now the Founder and CEO of Ampjar, a platform focused on creating karmic growth channels for consumer brands around the world.

Episode Quotes:

• 12:53 Learn from Peter why it's important to focus on brand storytelling
• 19:49 The issues and pitfalls of just focusing on Facebook ads
• 27:03 How and why Peter switched up Ampjar's business model during COVID to better help customers
• 33:33 How to get VC funding for your startup
• 40:10 Insights on what it's like building a global team

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GGC Gift Guide

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Show Notes