Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business

Only a few weeks in and 2023 is already shaping up to be an interesting year for online entrepreneurs. If you're a thought leader and trying to get your voice out there with a course, coaching program, or speaking then you'll want to lean into these 2023 Predictions. 

Let's talk about THE Recession

As coaches, course creators, and digital entrepreneurs our businesses and lives depend on not just being able to sell, but all people having the funds and bandwidth to buy.

In this episode, you’ll learn

• Product strategies that can help you maintain consistent income during this time

We’ve all heard the stories about all of the businesses that were made and thrived in 2007, 2008, and 2009 during our last recession; but they continue to forget the businesses that didn’t make it. We want to be on the survive and thrive side so it’s time we discuss and prepare for it.

Don’t pass up this episode because you think you aren't ready for it yet, listen and start working on your plan to get ready and prepare for whatever happens with the rest of the world

Here are some of the tools I mention in the episode:

• Hello Audio https://helloaudio.fm

As the holiday season slowly emerges, all entrepreneurs are aware that this could be the busiest time of their business. During this time, we try to find the best way to engage our audience and provide them with content and products that is beneficial to them and their family. With the overwhelming feeling of the holidays, it might be difficult for you to figure out what you are going to put out there and when you’re going to post seasonal content.

In this episode, I walk through the importance of seasonal content and how to be prepared in showing up for your audience. There are things you should consider such as, the types of seasonal content, the timeline of when to put them up, ways to incorporate social media with this content, and how to refresh old content that is still relevant today.

Let’s get ready for this holiday season, the right way!

In this episode you’ll learn:

• When should you start thinking about seasonal content?

Resources

• Seasonal Timeline Freebie: com/seasonaltimeline

TikTok is the latest and apparently the greatest video-based social site.

And then comes another notch in the TikTok belt, SEO.

In the episode I also share:

• the results I had after doing a 30-day TikTok challenge with Crystal Cooper

• Here are the resources I mentioned in the episode:
  

Breaking news, I also mention in the episode how Google has introduced a short video SERP area, here's a screenshot of what that looks like on mobile

As entrepreneurs, it is important to build a sustainable business that keeps the cash flow going, while also achieving all the goals we have for ourselves. With consistent SEO and Visibility strategies, your business is going to boom, so your next step is to easily track your finances, without the stress of “budgeting”.

In this episode, we connect with the amazing Nicole Barham, Founder and CEO of Design Your Wealth, to get her perspective on what every solo-entrepreneur should know as they manage their business finances. In this transparent and necessary conversation, Nicole opens up about how her experience with bankruptcy led to her determination of never being in debt again. Her journey led to developing the well-known solution, 5-minute bookkeeper, which supports entrepreneurs with staying on top of their finances in little to no time. Finance and Budgeting is not a fan favorite, so to bring excitement to this topic, Nicole has successfully done two things:

1. Kept the solution she created, simple

Now you’re probably wondering, is this conversation important to me and my business? The answer is yes. Throughout Nicole’s time of building her business, she quickly realized that other entrepreneurs needed help with tracking their finances too. Using her own visibility strategies of being on social media, getting invited to podcasts and engaging in her community, she has made almost half a million dollars in sales, and has been featured on well-known organizations, such as Good Morning America, to share her secrets on how to easily stay on top of finances in a short period of time.

So, instead of stressing about your business finance, dive into this episode to gain that financial peace of mind.

In this episode, you’ll learn:

• What are things most entrepreneurs wait to do, which could cost them money?

Resources

Free PDF Guide - 5 Minute Money Secrets for Solopreneurs

Contact Our Guest

Website: https://www.nicolebarham.com/

Facebook: https://www.facebook.com/nicolebarham2

Instagram: https://www.instagram.com/nicolebarham2/

About Nicole Barham

Nicole (she/her) works with women entrepreneurs to help them go from being stressed-out about money to financial peace of mind. She's been featured in First for Women, Medium, Time, Black Enterprise, and Essence magazines and seen on Good Morning America sharing her secrets to getting and staying on top of your finances in just a few minutes a day.

As a business owner that uses search engine optimization (SEO) as a strategy, we absolutely love keeping up with Google. On average, Google provides updates every few months and it is usually when they receive wind of a new trick uprooting the goal of providing unique and authentic content. Well guess what, in both May and August of 2022, Google has updated their algorithm again.

When Google decides to do small updates to their algorithm, business owners start to feel the effects immediately. The updates this year is tackling the use of Artificial Intelligence (“AI”) generated content. Recently Google stated that AI is against their terms of services. That is because they want unique content that can provide value and contribute to the conversation.

In this episode, I break down the updates from both May and August, how it can impact your business and suggested next steps on how to use this update to your benefit. If you are a part of the Girl Get Visible family, I do have some good news for you. If you have My SEO Workbook and have been following my tips on using SEO over the years, then you probably are in a good place. I’ve always cheered creating only expert, authentic, and trustworthy content for your audience.

In this episode, you’ll learn:

• What the recent Google updates were?

Resources

Throughout this episode, I’ve mentioned quite a few resources to check out. They will all assist you in making sure your content and business collaborates with the Google updates.

• Podcast Episode 77: Number 1 Backlink Strategy

Communities to Join

• Join our SEO membership group: com/joinus , where we collaborate with one another and develop strategies to have your business infuse your voice into everything it does.

If you’ve been hit by these recent updates, let me know on our social media pages or in the SEO Growth Mob Group your thoughts!  See you in Search.

Recently, I have been looking on Facebook and conducting reviews of my client’s work and we have hit a wall in our SEO journey. Content creators and business owners are struggling with the concept of doing all the things necessary to get visible, but not seeing the results they desire.

It can be frustrating to provide consistent, blog posts, podcast episodes, products, and courses for your audience, with little to no traction to your site. You’re probably also using common SEO tools to get a sense of how your site is doing and still no luck.

I am here to tell you that the lack of results may not be due to the steps you are taking or the tools you are using, but instead, the things that we are writing. Certain tools that help with SEO are great, but they aren’t everything. SEO tools focuses on analyzing information you’ve provided, instead of analyzing what you may be missing. And the next appropriate step in finding out what you are missing, could be to hire an SEO strategist and we are always here to help increase your traction and visibility.

But what if I told you that before the tools and before the professional SEO strategist, there is a free and easy option to get started without any delay. Let’s talk about Google and how it provides clues and signals on what you should include in your content and site.

In this episode you will learn:

• What may be delaying your success in traction to your site?

I look forward to seeing you in search!

Resources

• One SEO tool, that I know can assist you with knowing what to write for better visibility is the, Seo Assist app. If you want to learn more visit: https://seoassist.com/

Girl Get Visible podcast will always provide to our audience different ways to increase visibility and get out of the sea of sameness in our areas of expertise. Today’s episode is no different, as we are going to be talking about how to use webinars to give our business life. I am so excited to introduce the webinar queen and owner of Vizions Consulting LLC, DeKesha Williams.

Webinars are a tool that can help you grow and increase your profit, and our guest today is a phenomenal expert on how to do so. We may shy away from webinars because we have the fear, of not getting enough participants to fill the room or we don’t know how often to hold webinars to benefit their business.

DeKesha has years of experience within the retail management industry, which has allowed her to easily to help other business owners with successful strategies, such as using webinars. Ms. Williams provides insight to women entrepreneurs on styles of webinars, how to drive traffic into your webinars, how webinars can apply to your ideal client and how to make it work for your business.

In this episode, you will learn:

• Why webinars are necessary for your business?

Resources

In this episode, DeKesha mentioned resources, so check them out below.

• Suggested book to read: The Pumpkin Plan by Mike Michalowicz

Connect with DeKesha

• Website: https://vizionsconsulting.com/

Biography of DeKesha Williams

DeKesha Williams, known as the Virtual COO, Business Strategist, and Leadership Development Trainer, is the CEO of Vizions Enterprise. Vizions Enterprise helps clients with business expansion and infrastructure development.

Over the last few years, businesses have changed, because customers are also changing their expectations. If you are looking to start or add to your business, there are a few things to think about to be successful.

A recent post sparked my attention in looking into what businesses are doing the best as of this year. Of course, SEO is one measure of success, but also resonating with what customers are looking for can be beneficial to you.

Halfway into 2022, businesses that show value, agility, efficiency, and ease for their target customers are becoming more popular. This is exciting news, but we need to dive into why this happens. There are five options with great success, and I wanted to point them out and tell you why.

If you’re interested in starting a new business or adding a new option to your current business, this episode is for you. Let’s take on this venture together.

In this episode you’ll learn:

• What online business to start in 2022?

There are so many options for this to be successful and I hope you find which one works for you and your customer.

I know you've heard about how membership-based businesses are exploding 

People are starting subscriptions left and right and this could be you. So I decided we needed to do our first RESHARE here on the show and share an episode I did last year with my mentor Stu McLaren, we talked about all things membership and recurring revenue. subscription business models. 

I even added a new intro with some ideas for my podcasters and how memberships can help you monetize your podcast much more than "buy me a coffee"  and Patreon. 

Check out the episode and if you need more help taking your first steps in membership join the workshop this week at girlgetvisible.com/membershipworkshop.