Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business

Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business

By Girl Get Visible- Hosted by Akilah Thompkins-RobinsonBusinessMarketing
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Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business episodes

  • Healthy Boundaries In Your Business Are Important
    In this episode, we talk a little about setting healthy boundaries in your small business. I know It's hard to set boundaries when you love your business, love helping your customers, and overall love what you do. Especially if you're a course creator, executive business coach, membership sites owner small business IT or Marketing consulting, or any of these business models where your goal is to help and serve others.   For us, boundary setting can be really difficult but setting healthy boundaries can also help with managing burnout and overall delivering better service to our clients and members.   A few episodes ago I talked about how SEO can help with overcoming Burnout and Overwhelm in your business and today I want to talk about how boundaries can help as well.   Boundaries are one of the most important things in a business especially in a small business where you can easily get burnt out overwhelmed because you’re often the one doing everything including answering messages, making content, doing the work, and serving clients it's easy to become overwhelmed and bogged down in your business.   I've recently had a few situations come up in my business that made me have to set some new boundaries and reevaluate some of the ones I had. I share some of those stories in this episode because I'm sure you’ll probably see and feel some of these stories happening in your own business. You may not even realize that you need to set some boundaries or your boundaries are being pushed.   This topic is important all year round but especially during this time of year. It gets it it’s hard when you love your client and you love your work. It’s easy to get lost and do it all the time, but there’s always gonna be a time when you don’t necessarily have it in you to do all the work, or maybe you are busy or just trying to enjoy some of the fruits of your labor and you’d like to maybe not have to work and not do so much work, and then you realize that because you didn’t set clear boundaries people are still calling you texting you sending you a friend request and a bunch other things online so.   In this episode you'll learn:
    • signs you need more or new boundaries in your busines
  • how boundaries help you with managing and overcoming burnout
  • some great executive business coaching tips on the types of boundaries to setting your business
  • how to communicate and enforce your boundaries effectively
  • most importantly how to stick to them so that you don’t fall into the overwhelmed and hating your business trap that happens when people don’t set the proper boundaries
    •   enjoy the episode
    40 min
  • I created a software company, maybe you should too

    In today's episode, Akilah Thompkins-Robinson goes in deep and talks about her journey creating a Software as a service (saas) company and why she thinks in the next few years more course creators, membership site owners, and entrepreneurs will want/need to think about how they can create tools to help their audience get more work done. 


    Akilah answers questions about

    • the tech and non-tech skills needed to create and bring to market a new tool
  • Being a female founder 
  • How she's dealt with imposter syndrome as a new founder
  • what entrepreneurs need to get started creating their own no-code or low code software solutions.

    • In the episode she mentions https://girlgetvisible.com/maximizing-the-sale-how-i-made-10k-with-greeting-cards/

    1 hr 4 min
  • It’s not too late to Plan for Black Friday

    Are you on the last-minute "what can I do for my business for the black Friday" mission? So am I let's talk about it? Entrepreneurs, online businesses owners, Biz Friends, It's not too late to jump in and create a black Friday deal. In this episode, I share some black Friday marketing ideas and strategies even if you haven't thought of what to do. I also talk about how to maximize your Black Friday marketing and what to expect this Black Friday 2021 season. And this goes for Black Friday, Small Business Saturday, Cyber Monday, and all of the other big sales weeks too If you want to be on the Black Friday list that we do and I talked about in the episode, you can submit your deals here https://girlgetvisible.com/blackfridaysubmission

    34 min
  • Are you a Coach and Don’t know it, YET!!! w/ Kim McCarter

    A lot of business owners whether you are a service provider, course creator, or membership site owner we have a little coaching in us.

    For years I resisted the coach title until I really started to learn what coaching is and how to use it to better serve my clients and members. In this episode, I invited my friend and one of my Coaches Kim McCarter on to talk about embracing coaching and using it in your existing business


    I also started working with and joined Kim’s Self-Made Success system.  Kim is the coach to the coaches and really helps you to not just run a coaching business but really lean into your strengths and use them to help your clients get better results.

    With that, I really wanted to bring Kim on to talk about all of the things around coaching, wealth, and how we use them to level up our businesses.

    In this episode, Kim talks about:

    • how to show up uniquely as yourself in you business
  • How coaching and learning to coach can help service providers
  • How current coaches can further level up
  • How to identify what kind of coach you are (make sure you take the Quiz)
  • The mindset shift do you need to make in your business to get results
  • Why we need to normalize the conversations about wealth and wealth-building

    • You are definitely not going to want to miss Kim and my conversation on black wealth in America at the end (it’s like a bonus to the bonus episode).

     And check out Kim’s quiz https://www.kimmccarter.com/what-type-of-coach-are-you

    1 hr 6 min
  • How to Switch Website Hosting Companies without killing your SEO

    If you've ever heard me speak about SEO then you've probably heard a little or a lot about how I hate WIX for SEO and I recommend people as soon as possible get over to WordPress, Shopify or Squarespace. 


    Naturally the next question I get from most entrepreneurs, course creators, and membership owners after I talk about making this move is how do I move my site, and will moving my site kill my SERP ranking and Search Engine Optimization efforts. 

    So I figured I would be a good SEO coach if I didn't have one episode on making this move and how to do without hurting your SEO or at least hurting it as little as possible. 

    And this just isn't for people going from Wix to Wordpress, but I give you tips for all platforms including info to help

    • save your SEO if change your domain
  • preserve SEO if you change host
  • recover as quickly as possible from SEO hits if you change from wordpress to shopify
  • And any other tips and warnings I could give you about minimizing the SEO impact or site changes. 
    • 38 min
  • Microblogging: Using your IG and Social Content for Good SEO

    MicroBlogging is creating small snippets of content and posting or publishing on a platform outside of your website. A lot of entrepreneurs have been microblogging for years on social and we don’t even recognize it.


    If you’ve ever made a long Instagram or Facebook caption, done a series of Tik Tok ideas or reels, or even done one of those 5-10-part Twitter series; then you have been microblogging and didn’t even know it. Most coaches, course creators, and membership site owners don’t realize that the Social media content creation they are doing can be used for so much more.

    This question actually came up a few months ago when I was interviewed by Racheal Miller on her Moolah Marketing page, and comes up a lot when I'm doing SEO coaching. So I decided to talk about it here.   

    In this episode of the Girl Get Visible Podcast, I talk to you about:

    • what is microblogging
  • How to leverage your long Social media content creation for SEO
  • How to get more traction for your quality content?
  • How to take the most advantage of your microblogging efforts?
  • Share some great microblogging examples that you can do in your business.
  • And most important What to do with those long Instagram captions and series in your IG Stories and Tik Toks you’ve been doing.

    • Check out today's episode for a bunch of great info on making the most of your social microblog content.


    And then join us for our next 5 Ways to Start SEO without a Huge team webinar. Where I’ll share 5 ways you can work Smarted not harder as SEO and use it to grow your business. https://girlgetvisible.com/5ways

    38 min
  • Lean more about Google ranking factors

    Conversations that use technical terms that typical business owners do not understand, are common. A prime example of this is the idea of ranking factors. Think to yourself as you are listening to this episode and ask, Do I know what a ranking factor is or why it matters. Business owners and entrepreneurs may not be familiar with ranking factors, because it is not always spoken about.

    When using SEO as a strategy, having customers come to your site is important, but you are just beginning. If you are not meeting your business goals, such as increased sales or memberships, it could be because there are other factors you need to pay attention to. 

    Think of ranking factors as a search engine scorecard. You are constantly being graded based on your site's interaction with your customers. Depending on the ranking factor, the higher or lower it is, the more successful your site and content will be in your business goals. Google measures your site, by looking at factors, such as, your site’s relevance and popularity, your site’s speed and even how quickly someone clicks that exit button. In today’s episode, I talk about major ranking factors, why we should care about them and how to get factors into the right ranking.

    • Do you want to know how ranking factors affect your SEO?
  • Do you want to know how your website is ranking on search engines?
  • Are you interested in knowing tips to get into the right ranking?
  • Do you want your customers to stay and love your business, website, and products?

    • Then you’ve come to the right episode. Let’s get your site ranking!

    Resources

    Check out some of the resources I mentioned, that will help not only your SEO but your ranking factors.

    • Is your site Mobile-Friendly? Click here to do the Mobile-Friend test with Google
  • Looking for an easier way to keep track of your ranking factors on a monthly basis, that’s what My SEO Writer was created for. Check out more information HERE

    • Join the Community

    Head over to our free community, on Facebook and let us know what you thought about this episode: SEO Growth Mob Facebook.

    36 min
  • Are you visibly growing?

    Ya’ll, my bushes are gone and I am so upset! The absolute audacity.

    So, my husband and I decided to focus on our home’s landscaping this year, guess who was really proud of our new budding bushes and growing vine! I was….. This was going to be our home makeover and I could not wait to see what it was going to look like next year. But then, everything took a turn when I went out to check on my bushes and only one was left, with three small leaves. 

    As I was going through a world of emotions, in true Akilah fashion, I remembered that this feeling I was having was familiar. As a business owner, we have all experienced the feeling of our expertise, product, or service being looked over by others. The feeling where you’ve worked so hard to get your business where it is today, and still no interviews, limited sales, and not enough traffic to your site. Just like my bushes that were not “seen” and mistakenly “removed”, entrepreneurs can sometimes be overlooked by others!

    As an SEO expert and coach, majority of my business is built on the foundation of VISIBILITY for myself, my clients and my community. *cues theme music* In this episode, I talk about how to grow visibly to your customers, search engines and others. You know how much time, effort and sacrifices you’ve made within your business, but that does not mean other people are seeing that through their own lens. It’s not about what’s visible to you, it’s about what’s visible to others. So I have a few questions for you:

    • Are you uncertain about the visibility of your business?
  • Do you think your business and expertise is being overlooked?
  • Do you feel like you just want to give up on that business, podcast or even blog?
  • Interested in tips on ways to grow more visibly?

    • This episode will give you some laughs, tips, and motivation to get your head back into the game. In all honesty, after going through my world of emotions, I came to the conclusion that my bushes were just not visible enough --- let’s figure out if that’s the same with your business too.

    Listen to the story now and head over to our free community, on Facebook, to join the conversation: SEO Growth Mob Facebook

    Resources 

    MY SEO WRITER

    Looking for an easier way to create content that attracts clients and boost sales, then check out the MY SEO WRITER TOOL. A demo is readily available for you to check out here: Myseowriter.com/demo

    33 min
  • Keep your business on track this summer

    Grab your sunscreen, we are going to the beach!

    It is finally summer, my favorite season of the year. The weather is nicer, my son is out of school, there are more events happening and oh yes… vacations! Although it is definitely a busier time of the year for relaxation and fun, entrepreneurs and business owners tend to struggle with actually being present for this time. We tend to focus so much on our business, our clients, and our content, that we forget about someone very important, ourselves. Let’s not do this in summer 2021 and in future summers to come! In this episode, I am talking about some tips and tricks that I use to make sure I am having fun with my family and friends, while still managing my business.

    This summer, I am encouraging you to give yourself some grace, and know that not everything is going to happen in the summer and that is OKAY! Know that there are now programs, shortcut tools and unique ways to create and promote your content, without actually sitting on your computer.

    • Are you an entrepreneur who usually do not have fun in the summer, because you are too focused on your business?
  • Are you looking for shortcut tools that will do most of the work for you, with your content?
  • Does 1:1 sessions with your clients take up a lot of your time in the week?
  • Do you want to post more consistent content, without having to be on your computer all day?

    • Then this is the episode for you! Combining SEO strategies with these tips has made my summer and life so much easier and I had to share it with you. Let’s keep your business on track this summer, and still have some fun.

    Also, as promised, here are some of the resources and tools I mentioned throughout the show. Click the links and check them out today. You will not be disappointed!

    MYSEOWRITER TOOL - make content writing easy

    VOXER - the real-time voice communication tool

    PENMAN - voice dictation app, speech to text

    HELLO AUDIO - helps turn your content into private audio feeds

    Let me know which of these tips or tools you use this summer in my free group, SEO GROWTH MOB. This group is where you’ll learn how to get traffic using your voice & SEO, as well as get some good content marketing that attracts google and customers. 

     

    37 min
  • Building a Sustainable Business Model with Membership Sites- Guest Stu McLaren

    Many coaches, course creators, and entrepreneurs need help with creating a membership site and recurring revenue business. Recurring revenue model is important because having a membership builds a sustainable business that allows you to make revenue and serve with less stress.


    In today’s episode, I talk with guest Stu McLaren about how to build recurring revenue businesses with membership and subscription businesses.

    Memberships is a widely used sustainable business model and practice, but keeping members and not getting overwhelmed creating content every month is always a challenge for membership site owners.


    I've been a membership owner for almost 4 years now. I started with my retailers’ membership and shifted to my current SEO membership.

    Many people hear about building membership and think all they need to do is throw their content on a membership site on WordPress or membership site on Squarespace and they will magically make money every month.

    I learned from our guest today Stu McLaren that a membership site needs strategy and to build a community to continue to grow and thrive.

    We talk with Stu McLaren the Owner of Tribe and Master of Memberships at Tribe.  Stu McLaren has been running and working with memberships sites for a few decades, starting as one of the founders of membership plugin Wish List members, working with Michael Hyatt on platform University, and now he is the force behind 1000s of memberships working with membership owners in his Tribe program since 2016.

    We had a great time talking about recurring revenue model and how it will build a sustainable business that allows you to make revenue and serve with less stress

    Here's what you'll learn in this episode:

    • how to create a membership site that keeps members engaged and excited?
  • How Stu use affiliates and JVs to help with his Tribe launch
  • What business will have a lot of success with membership sites
  • the truth about how and what you can price your membership site
  • how to start a membership even if you don’t have a large audience?

    • Resource shared in this episode:

    • Join Stu's free Membership workshop on April 22nd https://girlgetvisible.com/tribeworkshop

     

    36 min

About Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business

From the publisher's feed

This show talks about traffic, marketing, and business. The show is for my Coaches, Course Creators, membership site owners, and Online Retailers who want to build a legacy, authority, and a brand people admire people admire using their voice and expertise. Smart entrepreneurs who are ready to go from content consumers to creators and publishers. And build a business where her tribe can find her online. We talk about advanced topics like SEO, content marketing, business systems, eCommerce, and other strategies you need to grow as an authority and a brand influencer in your niche.