Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business

We've crafter our message started to build who we are through our content and now it is time to Compose. 

This track is part of full audio experience words paired with music and song, to listen to the full experience at https://girlgetvisible.com/mood

You can't visible hiding in the corner. In this part of the experience, we begin with a lot of self-love and confidence that it takes to really be a great content creator. 

This is part of full audio experience words paired with music and song, to listen to the full experience at https://girlgetvisible.com/mood

We kick things off jumping right into our crafter zone, the crafter zone is when you first begin the journey to becoming a content creator and start to formulate your message and who you want the world to experience you and your business.

This is a lot different than our usual podcast episodes. the next 10 tracks on the podcast are part of an Audio Experience created especially for you listen to, vibe to, and motivate you through your content creation journey. These words are paired with songs and music from some of the top creators and motivators. Listen to the full experience at https://girlgetvisible.com/mood

“We do hard things well” - Excerpt from Stephanie Arnold

Our guest comes today, with a wealth of experience in journalism, strategic coaching, content creation and editorial architecture. Stephanie Arnold, CEO of Wash Creative Strategies is not only a fellow business owner, but is also my friend and sorority sister. I was very excited to get her on the show today, to speak about visual identity, finding your purpose, her podcast, and her book that should be coming out this month!

A lot of times business owners and entrepreneurs struggle with their visual identity and their brand. This struggle can reduce your chances of visibility and being found by your intended audience. Stephanie shares with us the solution, which is understanding the importance of your business’s visual identity and finding your purpose. So, let’s dive into the business of creating YOUR brand.

No matter the stage your business is in, you can always work on solidifying your brand. Our wonderful guest, Stephanie Arnold talks about one of the most important strategies to creating your brand, which is clearly identifying your brand's identity. This includes being consistent with your colors, logos and typography, so that it resonates with your audience when they are searching for you.

Also, it is important to remember that content creation is a business and there is not one single way to be successful in how you create content to be successful in your business. Stephanie talks about her podcast, The Business of, which touches on realizing the creativity of others and highlighting the unique ways they have became influential or successful. This information can be a useful resource in seeing the various different ways to create content.

Lastly, Stephanie opens up about her upcoming book, Break Up to Come Up: 8 Lessons to Navigate any relationship like a boss, which provides a first look into her personal life and how her experiences are relevant to her business. As an entrepreneur trying to create your brand, it is important to remember that everything in your life is connected, from your purpose, your business, and your personal relationships. At some point you have to identify what does not relate with your brand & purpose.

So think about this:

• Are you having trouble with the branding of your business?

The information provided by Stephanie would provide applicable resources and examples to help with the successful creation of your brand.

Within this episode, we also spoke about some of Stephanie Arnold’s recommendations and favorites:

Recommended Book: Upstream: How to solve problems before they happen by Dan Heath

Podcasts to check out:  The Nicole Water Podcast

Favorite Software Program: Acquity

Check out Stephanie Arnold today:

Website:  stephanielarnold.com 

Facebook: facebook.com/mssarnold

Instagram: instagram.com/msstephaniearnold

Email: [email protected]

Podcast Inquiries: [email protected] 

Biography of Stephanie Arnold:

Stephanie Arnold CEO of Wash Creative Strategies where she specializes in strategic coaching, content creation and editorial architecture for small businesses and non-profit organizations. Her suite of services include social media management and analytics, writing for publication, web branding and visual identity, and content management and development. Wash serves businesses at every stage of development. 

HEY GUYS - We’re Back!

After coming from a mini summer break, I couldn’t wait to dive into this topic about passive income. As we start to emerge and embrace what is considered the “new normal”, entrepreneurs and business owners are becoming more interested in different ways to earn more income.

My most recent conversations with some clients and even my own coach, have all been around passive income. To put it bluntly, the reason we may not be successful with passive income is because our mindset needs to change. We have this mindset that we need to always do more, which potentially cause business burnout.

Entrepreneurs and business owners, like myself, tend to struggle with the thought that we must be actively creating something new or working a lot of hours to make the income we want. Have you ever thought about  instead, focusing  on maximizing the content and products you already have? 

Think about these questions as you dive into this topic:

• Are you ready mentally to start making passive income?

Remember. Do not focus on the quantity of what you do, but more importantly the quality.  Quality of your content, your products and your business.  You got this!

Here are some previous Girl Get Visible Episodes to check out about burnout and mental health:

GGV Podcast Episode 58: How SEO can help against business burnout

GGV Podcast Episode 63: Breaking through the myths of mental health with Raven Waterman

Also, if you’re looking for some quality blog content ideas, check out : girlgetvisible.com/blogs101

Standing out in a crowded market is one of the biggest challenges and fears of our businesses. Well, there is a bigger market than the bridal industry. 

Have you struggled with choosing between running Facebook Ads or focusing on SEO to get customers and clients to your business? We always hear from the gurus and the experts about what we should do, but in this episode, I talk to La'Shonda DeBrew, a business owner, just like you about her decision between the 2 and how here choice has helped grow her business, podcast, and made content creation so easy that she can focus on other things. Bonus we also talk about the cost and cost savings between the 2.

In my last 2 emails, I talked about the Visibility season and how we need to get our sites ready to be found and get traffic when these seasons happen and people are looking for all the help they can get. 

In preparation for our next Girl Get Visible Workshop (https://girlgetvisible.com/workshop) I interviewed Mischelle Oneal of https://masteringyourmonday.com/ about her SEO journey and how she's been using it to win with content creation, pitching, and even creating her products on MemberVault.