Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business

In today’s episode, I am super excited to welcome Danielle Desir, as she provides some gems to the Girl Get Visible listeners. Danielle is an author, podcaster, and the founder of The Thought Card. She also is the founder of the Women of Color (WOC) Podcasters, which is a first of its kind community.

As entrepreneurs and business owners, we can be juggling finances, enjoying our personal life, building, maintaining, and retaining our business community, while trying to increase our visibility. Danielle talks about her honest experience in handling each of these while starting a podcast and authoring her very own books.

As Danielle, prepares for her third book and her third book tour, she reveals the secrets to getting people more invested in what you have to offer, while still enjoying what you do!

In this episode you will learn:

• How to build a successful community with your business?

Let's get visible!

Resources from the episode:

1. Women of Color Podcasters Insiders Membership: WOC is an inclusive community for women of color podcasters to connect, learn and share resources. If you go to the link here https://wocpodcasters.thinkific.com/ , you will get 50% of your first month with the code “girl get visible”.

Get to know more about Danielle Desir:

Danielle Desir is an author, podcaster and founder of The Thought Card, an affordable travel and personal finance blog and podcast empowering financially savvy travelers to make informed financial decisions - travel more, pay off debt and build wealth. Danielle paid off $63,000 of student loan debt in 4 years and purchased her first home at the age of 27. She has traveled to 27 countries and 4 continents, and strongly believes in not letting your financial responsibilities hold you back from pursuing your dreams. She is also the founder of WOC (Women of Color) Podcasters, the first community of its kind dedicated to supporting and amplifying the voices of women of color podcasters.

Please check out her sites:

Website - https://thoughtcard.com/

Podcast - https://podcast.thoughtcard.com/

Facebook - https://www.facebook.com/thethoughtcard/

Instagram - https://www.instagram.com/thethoughtcard/

WOC Podcasters - https://wocpodcasters.co/

Many things have taken place in 2020 already we've had near war, global pandemic, more killing of African Americans like George Floyd, Breonna Taylor, and now a full-on Fight against Racial injustice movement. 

• what to say in your content

I've also joined the Podcasters for Justice Campaign and share important resources on how you can help and support the fight again racial injustice. 

Today, I will be answering a great question I received: “Is it possible to rank within a specific demographic?”

The answer is – YES!

A lot of times we have discussed SEO and why it is important to target your audience, but has anyone touched on how to actually do this? We are now using multiple social media platforms for our businesses, so we need to think about targeting strategies to fit the audience on each platform.

As an entrepreneur, you have a responsibility to answer questions your audience have and provide them with the solutions they need. The only way you can successfully do this is by getting to know more about your demographic. This will lead to higher, quality rankings.

• Are you concerned about the ranking of your site and business?

In this episode, I will be providing tips and examples on how to target a specific demographic using SEO and why it is important for your business.

Let’s get targeting!

Need a little more guidance on SEO?

Download your FREE SEO beginners guide which has been updated to include 2020 information.

www.girlgetvisible.com/seoguide 

With May being Mental Health Awareness Month, it was extremely important that I connected with Psychotherapist, Life and Executive Leadership Coach, Raven Waterman, founder of Ravens Wings, LLC. As women in leadership roles and entrepreneurs, it is easy to lose the compassion for our business, with everything going on around us. So let’s have this conversation about investing in ourselves!

In this episode, our guest expert, Raven Waterman, touches on the myths behind mental health, ways to seek support, and the reasons why good mental health can lead to success in both your personal life and your business. Raven also provides her guidance for more service-oriented entrepreneurs, and the truth in how difficult it is to assist your clients, if your mental health is not in a good state.

 As a licensed professional with quality experience in helping professional women live healthier lives, this episode will certainly help entrepreneurs and women in leadership roles, debunk the myths on mental health and invest in themselves with pride.

• Is it difficult right now to pivot your business as a response to the current pandemic?

If you have answered yes to any of these questions, I cannot wait for you to listen in.

Resources   

As mentioned in the episode, please find Raven's FREE SELF ASSESSMENT  to provide insight on areas you can work on to make yourself a better YOU.

Want to contact Raven?

Want to continue the conversation with Raven, please see her websites below:

www.ravenswingsllc.com

Raven Wings LLC Facebook Page

Raven Wings LLC Instagram

Biography of our guest, Raven Waterman, LCSW-R, CEC, CLC

Raven Waterman is a Psychotherapist, Life and Executive Leadership Coach in NY. She's a wife, mother, executive leader and entrepreneur. She owns Ravens Wings LLC and is an authority on helping professional women to live healthier and happier lives. Her clients are able to sharpen their vision, gain momentum around achieving their goals and overcome roadblocks to their success.

In today’s episode we will be looking into the different ways, you can get help with your SEO.

So far in our 3-part series, I have provided you the differences between business writing (copy, content, SEO) and the knowledge to determine when you should hire an expert to help you. Now let's finish the series discussing the types of SEO experts and SEO services you can use. So let’s talk about SEO Coaches, SEO consultants and SEO services. A consistent struggle I recognize entrepreneurs go through is not asking for the right SEO help. For example, a lot of people make the mistake of asking for an SEO consultant or requesting SEO services, but really want an SEO coach. By the end of this episode, you should be able to decide which expert is beneficial to hire for your business. 

• Have you decided that you would like to hire an SEO expert, but not sure where to start?
  

These questions are really important to think about as an entrepreneur and small business owner, so here is the key in unlocking the right SEO help!

Are you interested in starting your very own podcast?!

Below is the episode I mentioned, where I talk about things you should know before starting your own show. Check it out!

https://girlgetvisible.com/should-you-start-your-podcast-now-things-you-you-want-to-know-before-starting-your-show/?fbclid=IwAR11jLzgTR01BkRcJlw_LSoUcP2NRAqvckNf1nOQ0F-z6RiiAKXe18d7Jyo

Today’s episode will be part 2 of our current 3-part series. I will be introducing crucial signs of when it is best to hire an SEO expert. Examples of SEO experts are, SEO writers or SEO coaches, which can be helpful for your business. BUT, before you decide to hire an SEO expert, you may need to pause and think about this……

SEO done right today, is not just about using a lot of keywords and writing articles/blogs. While this might generate traffic, it may not generate sales because you really don’t know if you are connecting with your business and customers. Before you can hire an SEO expert, you need to make sure that your VOICE and your BRAND is already built.

• Are you an entrepreneur or small business looking for SEO help?

If you’ve answered yes to any of these questions, you are on the right episode and I am here to help!

In need of watching part 1 of our 3-part series (Episode 60), check it out here: https://girlgetvisible.com/the-battle-copy-vs-content-vs-seo/

Bonus: I will be mentioning a few resources to start your SEO journey. Links are below for your convenience.

MY SEO Workbook: https://girlgetvisible.com/my-seo-workbook-grab-your-copy/

MY SEO WorkClub: https://www.facebook.com/groups/SEOWorkClub/about/

Welcome to part 1 of a 3-part series!! We will be discussing the difference between a copywriter, a content writer and an SEO specialist, in this episode. This is particularly important for when you are looking to expand your team for your business. Copy, Content and SEO –  all three of these areas are extremely important, however in business we tend to focus on one area more than the other. Why does everyone seem to focus on the copywriting part of their business, and not on their content or SEO?

• Are you consistent with your podcast episodes, but still are not hitting your download goals?

Copy is your sales/marketing, Content is your meat and potatoes and SEO is your secret sauce. You need all three ingredients to be successful in making this work. You do not want to be all copy and no content; all excitement, with no meat and potatoes. You also do not want to be all meat and potatoes, with no way of tailoring that content to the right audience at the right time. You will always have one unhappy customer or no continuous customers!

Not knowing the difference between copy, content and SEO and how it applies to your business, can be the reason why you are not where you need to be. Let’s get visible!

Sign up today for our next Girl Get Visible workshop! If you go to girlgetvisible.com/the-workshop you will be able to join our waiting list.

As we continue to following the guidelines on social distancing throughout the world, as entrepreneurs, it is important we start thinking outside the box for ways to sustain our businesses. In this podcast episode, we will talk about guided teaching and how virtual services can increase profit and sustainability in the long run.

Let’s dive into why this is something that is important to discuss. Every day, online, people have spoken about not being able to get their hair done or cut, or even having a hard time maintaining their nails. Whether we believe this is important or not compared to the pandemic, it is a real struggle that people are feeling. As a business owner, you have the opportunity to provide a solution. This episode will provide information on guided learning/teaching, ways to implement these solutions and how it will lead to increased visibility.

If you are a hairstylist, a teacher, a fitness pro, within the restaurant/cooking industry, within the arts, and/or host kids birthday parties, this information can be especially great for what you do! In this episode, you will learn:

• The definition of guided teaching.

By using guided teaching through a virtual platform, your clients are brought through the task at hand, while receiving real time feedback. And who doesn’t what to stand out with this kind of service? This episode touches on tips you can use to make sure no one forgets your business in this time and spread the information to others.

At a time such as this, where a lot of things are happening in the world, the chances of you burning out as a business owner/entrepreneur has increased. As a business owner and entrepreneur myself, I felt that it was extremely important to share tips on how I've managed to not fall into the burnout hamster wheel using, you guessed it ------ SEO! I want to provide helpful insight to you in this moment, as a coach and fellow business owner.

Burnout can be seen as (1) feelings of energy depletion or exhaustion and/or (2) increased mental distance from one’s job, or feelings of negativism related to one’s job (World Health Organization).

Our business is our job and we have to make sure that we conserve our energy, focus on our mental health and be proactive with targeting feelings of negativity towards our business. Burnout does not happen at a certain success level and it does not choose the person it wants to target, it just happens.

• Do you ever just feel overwhelmed?

In this episode, I touch on each of these areas with examples as to why it's important to focus on ways to combat burnout, before it is too late.

 My SEO Workbook is discussed in this particular episode because it provides all the necessary tools to achieve the goals of SEO, which ultimately is the leverage needed to avoid burnout. Let’s make the first step to transform your business!

You can get a copy of My SEO Workbook at https://girlgetvisible.com/my-seo-workbook-grab-your-copy/ or on Amazon.com.

In this episode of the Girl Get Visible Podcast, we will be discussing ways to manage your content for SEO and how to boost your business growth. As I search through social media platforms and speak with my clients, there is a problem of really great content being lost in the ripples of the quick and “dirty” platforms. Dirty not in the sense of unclean, but in the sense of us continuously using UNSUSTAINABLE platforms as our way to engage with our audience.

The reason your business cannot get the support, the traffic or make the income you want, is because we are not adding content on sustainable platforms. We create content, without strategically deciding on where to put content first, which is where we make the greatest mistake.

Sustainable platforms like websites or blog posts will boost your business and increase its success. So, we should spend more time taking advantage of these platforms, then share our content for the world to consume.

1. Are you having difficulty with growing your traffic or getting your content out for the world to see?

We get real in this episode and provide the answer to the questions above!

Check out this Book:

In this episode I talk about managing profits and I do mention a really great book to look into!

Profit First: Transform your business from a cash-eating monster to a money-making machine, written by Mike Michalowicz is a self-help classic for entrepreneurs. It provides simple and counterintuitive cash management solutions that will help you break out of the “feast and famine” mode, another topic discussed briefly in this episode.