Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business

In this episode we celebrate the 100th Episode with an in-depth interview with Girl Get Visible and SEOAssist.com Founder Akilah Thompkins-Robinson. 

In honor of getting close to our 100th episode milestone, I wanted to talk about my favorite and most impactful episodes ever. Over time, I’ve found my most downloaded episode to the episodes my audience resonates with the most. I’ve talked about  my love of hip hop to having some of my favorite people as guests, sharing their expertise and real SEO stories. It’s really been a remarkable journey. 

I’ve been able to share my knowledge of SEO and its benefits to your business, while also showing other people’s brilliance. 

As a podcaster, it is easy to get discouraged when you don’t see the metrics you want to. But don’t give up. Just a year ago, we celebrated 100,000 downloads, and now in just one week, we will be celebrating 100 episodes of amazing content.

In this episode, you’ll learn:

• Why is this such an important moment for the show?

Episode 100 will be LIVE and I will be getting interviewed by our special guest host, Kishshana Palmer on April 13, 2022 at 7:00 PM ET. You don’t want to miss this!

Want to provide some questions for the interview, go to girlgetvisible.com/askme

RESOURCES

Here is the list of all the episodes I mentioned, I really hope you enjoy listening to them!

Episode 21 - Branding, Building, and of course Selling your Products with Guest Arsha Jones

Episode 22 - Selling your Products in Today’s Market & Building for the future with Guest Arsha Jones

Episode 27- The Secret to a Viral Post on Facebook with Guest Rachel Miller

Episode 30 - How I run my Business with only a few Hours a day, and never work 7 days a week

Episode 39 - The Government gives out $115B dollars in small biz contracts each year, are you missing out - Guest Adrianne Callahan

Episode 40 - Getting Your Business Right with Government Contracts - Guest Adrianne Callahan

Episode 41 - Stop Sitting at Tyler Perry's Table and Make Your Own Table

Episode 50 - When Did You Fall in Love with Hip Hop?

Episode 60 - The Battle: Copy vs. Content vs. SEO

Episode 66 - Getting Visible with Podcast Community with Guest Danielle Desir

Episode 67 - Maximizing Your SEO Visibility Season with Guest Mischelle O'Neal

Episode 68 - Should You Focus on SEO or Facebook Ads with Guest La’Shonda DeBrew

Episode 69 - Getting Visible in a Crowded Market with Guest LaShayla Simpson

Episode 71 - The Business of Creating your Brand with Guest Stephanie Arnold

Episode 72 - Growing Engaging Groups with Sandra De Freitas

Episode 76 - The Mindset Blocks that are Stopping your SEO

Episode 79 - Manage Your Money as an Entrepreneur with Guest Belinda Rosenblum

Episode 80 - Growing a Successful Business with Guest Tasha Booth

Episode 81 - Building a Sustainable Business Model with Membership Sites - Guest Stu McLaren

Episode 82 - Keep Your Business On Track this Summer

Episode 87 - Are You a Coach and Don't Know it Yet with Guest Kim McCarter

Episode 90 - Healthy Boundaries in Your Business Are Important

Episode 94 - Pivots, Pregnancy and Pandemic with Guest Brittany Raji Alberty

Episode 96 - The Worst Podcast Pitches I've Received

Ways to connect with Girl Get Visible for the 100th Live Episode:

Girl Get Visible Facebook: https://www.facebook.com/GirlGetVisible

SEO Growth Mob Group: https://www.facebook.com/groups/SEOGoodyMob

Girl Get Visible YouTube:  Girl Get Visible- SEO and Content Marketing

Did you know that podcasting is one of three sustainable places to make your content?

Podcast SEO is extremely important and has gained an immense increase in attraction online and within the business community. Even major companies are expanding their products to host and invest into the podcast community. I’ve been within the podcast space for years, and it still shocks me when I find out SEO is not being used. People are really struggling, because although SEO is pretty old and podcasting is old, no one is marrying the two. The best way for podcasters to grow and be seen is by using SEO, because with SEO, we intentionally make content our audience is looking for. It is no longer enough to post a show or have many episodes, there has to be intention behind it.

Now, this increase in investment around podcast SEO, can be seen as both positive and not so great due to the increased competition. However, using SEO with your podcast works and we must start acknowledging it.

In this episode you’ll learn:

• What podcast SEO is?

Remember, don’t close yourself off to more opportunities, by not using SEO for your podcast.

BONUS: Here is the free SEO Podcast Scorecard to help you to see if your podcast show is doing well with integrating SEO.

Resources

If you are a new podcaster or thinking of starting a podcast, check out GGV Episode 35 - Things you should know before starting a podcast

Here are a few podcast episodes I mentioned to check out around getting visible in the podcast ecosystem.

GGV Episode 66 - Getting visible through podcast and community with Danielle Desir

GGV Episode 69 - Getting Visible in a crowded market with LaShayla Simpson

Also I talk about show notes within this episode, which are impactful. Check out this episode GGV Episode 73 - Podcast show notes that will increase your downloads

Need more SEO support for your podcast?

• Check out SEO Assist, where you can ease your content creation worries, save time and increase your visibility. Written with SEO in mind, this tool will help you to successfully marry both your podcast and SEO together.

We can no longer run away from video content on social media platforms. From Tik Tok to Instagram Reels, everything now gives preference to short clips. Now, I know not everyone has the time, experience and desire to work with video. So, let’s talk about how to increase our use of the very strategy that social media platforms give preference to.

Did you know that better performing video content is about 60 seconds? Girl, think through some of your content that can be repurposed today.

There are seven video editing tools I use to repurpose content for social media. These tools are easy to use. inexpensive, and professional looking.

In this episode, you’ll learn:

• Why is video content necessary in 2022?

Resources

Below are all the tools I speak about in this episode. Check them out!

• StreamYard - https://streamyard.com/

Have you ever had someone address you by the wrong name? I have while receiving a podcast pitch and immediately, I lost my desire in reading the remainder of the email. Mistakes happen, but that’s not really a great first impression if you want to be a guest on my podcast show and in front of my audience.

If you’re not familiar with what a podcast pitch is, I am here to help. It is where you send an email to a fellow podcaster letting them know why they should consider you as a guest on their show! It’s an exciting and amazing experience to grow and build your network in the podcast world. Podcast pitches are important to increase your visibility, because being in front of another audience can increase traffic to your site and your business.

Okay, so we know podcast pitches are important, but what happens when your pitch is just not great. I have seen people throw themselves under the pitch bus, either on their own or by pitch companies they pay for. This is not the kind of visibility we need.

I’ve provided 10 common mistakes people make when sending a podcast pitch. I’ve had the unpleasant experience of them all, and we really need to talk about it, guys.

In this episode you’ll learn:

• Reasons why your pitches are getting ignored.

Remember, a pitch is not good until it is accepted. So if you see yourself in any of these examples, it’s time to make some changes.

Resources

• I’m not the only person struggling with podcast pitch emails. Pat Flynn, is the host of the Smart, Passive, Income Podcast. SPI 548: Reading Bad Emails from People Asking to Be a Guest on This Podcast

Today’s episode is to provide accountability to my Girl Get Visible listeners, on how you view your metrics and KPI. In recent discussions, I’ve seen business owners, not willing to own up to,  whatever metrics they are measuring their business by.

For example, in SEO, metrics we may measure ourselves by are email subscribers, bounce rates, keyword rankings, and even page speed, to name a few. If you’ve been in a few SEO training sessions already, you may hear some lofty metric goals, but don’t scorn them. If you see a metric that’s relevant in your industry and immediately resort to lowering them, you are doing yourself a disservice. Nothing is unattainable and you have the power to succeed, beyond your wildest imagination. Now, it may not happen overnight, but make it a goal and continue to work on it.

Listen to this word of encouragement on why metrics should not be seen as a myth, but instead truth to the success of your business.

In this episode you’ll learn:

• Why, quality metrics for your business are not a myth?

I really hope you enjoy this episode, and don’t forget to share with me the goals you are trying to achieve in the comments.

In this episode, I am so happy to speak with Brittany Raji Alberty, founder of The Marketing Midwife, to discuss how she successfully stayed visible while managing life and business.

Brittany attended one of my courses on using SEO a few years back, and we recently reconnected on Club House. She is now an educator to other entrepreneurs on how to be successful through ecommerce, online visibility, and content strategy. In 2021, her top visibility strategies were using Club House, Content Marketing and Live streaming to help others articulate their expertise area, which led to generating over $200,000 in revenue.

Brittany pointed out that as a new mom and entrepreneur, its difficult to keep up with all the demands coming your way. She did a fantastic job of providing real and much needed insight, that a lot of other entrepreneurs or coaches, might shy away from. 

Struggling with e-commerce and online marketing, is not new. Additionally, struggling with experiences such as postpartum pregnancy, being a mompreneur and wife, and the pandemic, is not new.

In this episode you’ll learn:

• How to start taking advantage of online marketing, regardless of how long your business has been around?

I truly enjoyed speaking with our guest Brittany, and I know this will resonate with at least one of my listeners. 

Resources

• Favorite Books to check out
  • Miracles Happen by Mary Kay Ash

Contact Information

• Website: Themarketingmidwife.com

ABOUT BRITTANY

Brittany Raji Alberty is an entrepreneur, and educator who assists black women entrepreneurs to transition to online operations. 

She founded E-commerce brand in 2015 after 5 years traveling to trade shows, 4 retail partners and 100 of pop up shops her operations transitioned to completely ECom in the 2020 due to Covid-19.

Alberty had her highest revenue year and fell in love with online operations. Using SEO, content, emails marketing, and Facebook ads she literally woke up every morning with sales. By the end of 2021 she sold her intellectual property for the business and transitioned to coaching & consulting others to digital marketing & e-commerce operations.

“Own your Niche, Love your niche, Date your niche” - Akilah

According to the Oxford Dictionary, a niche is “denoting products, services, or interests that appeal to a small, specialized section of the population”. Terms such as small and specialized, means that your niche should capitalize on a targeted audience. Have you ever thought about that?

In this episode, I talk about the importance of selecting a niche and then narrowing it.

One thing that business owners struggle with is communicating to their desired audience that their product or service can help them. How do I know, you may ask? Well, when I broadened my niche,  it was so much harder for me to find ways to communicate to my clients that I am here to help them with their SEO. I knew better, but at the moment, I focused on all the possibilities of SEO and with so many people asking for my services I thought, why not.

The biggest mistake I ever made was broadening my niche to try and help everyone. Just because it’s possible, does not mean it should be done.

In this episode, you’ll learn:

• The reason  it’s important to have a niche for your business?

Remember, don’t make the same mistakes I did. Narrow your niche, sis!

Every year I get asked the same question, is blogging dead?

• Why blogging isn’t dead

As we jump into 2022. It’s a good idea to look at what worked and what isn’t working in your business.

A lot of times when we do these reviews we focus on metrics, money, customers to measure how well we did but we rarely look at the marketing strategies, marketing tactics, and overall marketing habits that we need to make to grow scale and have a better year.

This year I’m calling all of my entrepreneurs to level up, if you’re a coach, course creator, membership site owner this episode is for you with LOVE.

In this episode, I talk about the bad marketing strategies we need to give up in 2022, I’m sure there are more than a few bad marketing tactics we can talk about but in this episode, I specifically focus on 4 that I think is stopping you from hitting your goals the most: hope marketing, guilt trip marketing, wake up marketing, and “I’m new to business” marketing. These are the ones that are dragging us down so much and are likely why you didn’t hit your goals last year.

One of the big messages you’ll get in this episode is being consistent and planning out promotions is key in 2022.

And you’ll also learn:

• Why you need to stop operating like a new business

Here are some of the resources for helping get new marketing strategies that I mentioned

• https://girlgetvisible.com/are-you-a-coach-and-dont-know-it-yet-w-kim-mccarter/