sometimes the loudest support comes from people you’ve never met. in this episode i unpack why strangers often see your work more clearly than friends or family, how social proof shapes validation, and why it’s not a personal rejection when your inner circle is quiet. because in the end, the applause that counts is the one that helps you grow.

if it's here, it's next.

not everything pretty tastes good — and not everything good is served in a space that deserves it. this episode bites into the disconnect between culinary craft and spatial design. why do so many cafés serve golden, buttery pastries inside grey, soulless rectangles? have we flattened hospitality into something that only looks good on a grid? we’ll talk design homogenisation, flat-pack feelings, and what it means when your croissant deserves better architecture.

if it’s next, it’s here.
@sznofthewvtch
@adoredbyamy

in this episode, i’m joined by culinary branding designer (and dear friend) zoe zannos to unpack the rise of brands that blur the line between product and personality. we’re talking personal branding, storytelling, and what it takes to build emotional resonance with gen z.

from local icons like brash smashburgers and nice to matcha to the soft aesthetics of lifestyle-led marketing, we’re breaking down how brands show up like besties — and whether that’s genius or just a gimmick.

for anyone building something with heart (and strategy).

crumbl cookie didn’t just change its logo — it staged a full aesthetic resurrection. from a utah family business to a billion-dollar empire with pink boxes and weekly drops, this episode unpacks the full story behind crumbl’s rise, fallout, and chaotic rebrand. we get into their tiktok-era growth, bold design choices, lawsuits, fan backlash, and what it means when a cookie brand starts acting like a beauty startup.

because sometimes, to stay relevant, you’ve got to die first.

listen on spotify, apple, or substack. visuals coming soon to youtube.
if it’s next, it’s here.
follow along @adoredbyamy and @sznofthewvtch for more.

the future is edible. in this debut episode of girl of the future, i’m unwrapping the link between food and branding. why do beauty brands taste like candy and fashion campaigns feel like fast food? from fenty skin and glossier to lush and jacquemus, i’m diving into the sensory branding wave that’s making us want to lick, sniff, and bite the brands we love. this kicks off a five-part series on what your brand tastes, smells, feels, sounds and looks like.

no fluff. no filters. just full-flavour thinking.
subscribe if you’re into design, culture and the future served hot.

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@adoredbyamy

@sznofthewvtch