GIVE A HECK

Behavioral psychology explains why people say yes, and in part two of this conversation Patrick Van Der Burght walks through all seven universal principles of persuasion and the framework that decides which one to use.

Patrick is one of a small number of trainers worldwide licensed directly through the Cialdini Institute, a founding member of that institute, a business partner of Dr Robert Cialdini, and the author of How to Hear YES More Often. He has spent 26 years teaching this material to professionals around the world, and every piece of it rests on research rather than instinct.

What you will learn:

All seven universal principles of persuasion, explained with real examples

The three stage framework of relationship, uncertainty and motivation

Why there is no single most powerful principle

The optimal average review score range, and why five stars costs you credibility

How rounded numbers damage believability, and what to use instead

How a principle can be used backwards and work against you

Connect with Patrick Van Der Burght:

Ethical Persuasion Website: https://ethicalpersuasion.com.au/

Patrick Van Der Burght Profile: https://patrickvanderburght.com

How to Hear YES More Often: https://yesmoreoften.com/

Ethical Persuasion Unlocked Podcast: https://ethicalpersuasion.com.au/podcast/

YouTube: https://www.youtube.com/@ethicalpersuasion

LinkedIn: https://www.linkedin.com/in/patrick-van-der-burght/

Facebook: https://www.facebook.com/ethicalpersuasion/

Instagram: https://www.instagram.com/ethical_persuasion/

TikTok: https://www.tiktok.com/@ethicalpersuasion

Connect with Dwight Heck:

Give A Heck Website: https://www.giveaheck.com

Podcast Page: https://www.giveaheck.com/podcast

YouTube Channel: https://www.youtube.com/@giveaheck

Facebook: https://www.facebook.com/dwight.heck

Instagram: https://www.instagram.com/give.a.heck

LinkedIn: https://www.linkedin.com/in/dwight-heck-65a90150/

TikTok: https://www.tiktok.com/@giveaheck

Twitter / X: https://twitter.com/give_a_heck

Work With Me / Be a Guest: https://www.giveaheck.com/contact-us/

What is the number one skill employers want most that almost nobody has been formally taught? Patrick Van Der Burght has spent 27 years studying exactly why people say yes, not through manipulation, but through science, and in this episode he shares what he found.

Patrick is a founding member of the Cialdini Institute, one of a small number of Cialdini Institute Licensed Trainers worldwide, a business partner of Dr. Robert Cialdini, and ranked 4th among Cialdini Certified Trainers globally. He has been teaching ethical persuasion since 2000 and is the co-author of How to Hear YES More Often. This is Part 1 of 2. Part 2 covers the seven universal principles of persuasion in depth.

What you will learn:

Why most professionals are losing opportunities they never even know they lost

The three-stage framework: relationship, uncertainty, and motivation

Why 150 percent more people acted with loss framing than gain framing

The difference between manipulation and ethical persuasion

Why persuasion is the third most in-demand soft skill according to the World Economic Forum

Connect with Patrick Van Der Burght:

Website: https://ethicalpersuasion.com.au

Personal Site: https://patrickvanderburght.com

Podcast: https://ethicalpersuasion.com.au/podcast

YouTube: https://www.youtube.com/@ethicalpersuasion

LinkedIn: https://www.linkedin.com/in/patrick-van-der-burght/

TikTok: https://www.tiktok.com/@ethicalpersuasion

Facebook: https://www.facebook.com/ethicalpersuasion/

Instagram: https://www.instagram.com/ethical_persuasion/

Twitter / X: https://x.com/yesmoreoften

Free Resources: https://ethicalpersuasion.com.au/free-influence-persuasion/

Discovery Call: https://ethicalpersuasion.com.au/discovery-call/

Connect with Dwight Heck:

Website: https://www.giveaheck.com

Podcast Page: https://www.giveaheck.com/podcast

YouTube: https://www.youtube.com/@giveaheck

Facebook: https://www.facebook.com/dwight.heck

Instagram: https://www.instagram.com/give.a.heck

LinkedIn: https://www.linkedin.com/in/dwight-heck-65a90150/

TikTok: https://www.tiktok.com/@giveaheck

Twitter / X: https://twitter.com/give_a_heck

Work With Me / Be a Guest: https://www.giveaheck.com/contact-us/

Eight years into joint custody, one question from his own kid changed everything. Dwight Heck closes his three-part solo arc with the decision that was never about his body or his career; it was about the kind of father he was going to be.

Dwight starts with his own father, present as a provider but largely absent as a communicator, the same pattern he found himself repeating with his own kids during his first business, until a lightbulb moment led him to take every summer off. The harder decision came later. During one of their near nightly phone calls, one of his kids asked when they got a say in where they lived, and when enough was enough. Dwight said now, and went and got them, choosing to become the present father he never had over pushing a successful financial business toward a seven figure income.

In this episode you will hear:

✅ Why Dwight's relationship with his own father shaped the kind of father he decided to become

✅ The exact phone call, eight years into joint custody, that changed everything

✅ Why he chose to shelve a seven figure business dream to become a present, engaged father

✅ What being present actually looked like day to day, from savings baggies to a roller blades deal

✅ How raising five kids largely on his own shaped the financial coach he is today

✅ How this decision closes the thread running through all three decisions in this solo arc

Full show notes: [EPISODE URL ON GIVEAHECK.COM, PENDING PUBLISH]

Connect with Dwight Heck

Give A Heck Website: https://www.giveaheck.com

Podcast Page: https://www.giveaheck.com/podcast

YouTube Channel: https://www.youtube.com/@giveaheck

Facebook: https://www.facebook.com/dwight.heck

Instagram: https://www.instagram.com/give.a.heck

LinkedIn: https://www.linkedin.com/in/dwight-heck-65a90150/

TikTok: https://www.tiktok.com/@giveaheck

Twitter / X: https://twitter.com/give_a_heck

Contact / Be a Guest: https://giveaheck.com/contact-us/

Enjoyed this episode? Leave a review or rating right here in Spotify, or at ratethispodcast.com/giveaheck

About Dwight Heck: Dwight Heck is a financial and life coach, and career coach, licensed in Alberta and British Columbia, host of the Give A Heck Podcast, and the Amazon bestselling author of Give A Heck: How to Live Life on Purpose and Not by Accident. After living paycheck to paycheck as a single father of five, he built a career and a show around helping people live intentionally instead of by accident.

He talked his way into fixing a mainframe he had no training for. Nine years later, a health crisis forced the career change that would define the rest of his life.

In this solo episode, Dwight Heck continues the Not by Accident: Three Decisions arc with the story of the professional risk that reshaped everything. Before the mainframe, there was an earlier bet on himself at fifteen and sixteen, an early lesson in entrepreneurship that failed before it ever really started, once he ran the actual cost math. That lesson mattered when, fresh out of an electronics engineering diploma, Dwight volunteered to fix a mainframe connection problem he had no formal training to solve, working until 2 a.m. multiple nights to get it done.

Nine years into a leadership role with no real work-life balance, after a grueling client contract and five days without sleep, Dwight's body gave out. He was diagnosed with Bell's palsy, a health crisis serious enough to leave him temporarily unable to drive or fully care for his kids during his joint custody time. That crisis forced the career change into finance, and years later, that decision helped one couple go from ninety days away from financial ruin to their first paid vacation in over a decade.

In this episode you will hear:

✅ Why a side hustle at fifteen and sixteen failed before it even started

✅ How Dwight talked his way into fixing a mainframe he had no training to solve

✅ Why nine years in IT consulting, and a leadership role with no real work-life balance, meant one happy client for every nine who were not

✅ What a five day stretch without sleep on a single contract actually cost him

✅ What happened the day Bell's palsy hit, and what the recovery required

✅ Why a friend's mention of finance was not what actually convinced him to make the leap

✅ What that career change produced years later for one couple he coached

Full show notes: www.giveaheck.com/podcast

Connect with Dwight Heck

Give A Heck Website: https://www.giveaheck.com

Podcast Page: https://www.giveaheck.com/podcast

YouTube Channel: https://www.youtube.com/@giveaheck

Facebook: https://www.facebook.com/dwight.heck

Instagram: https://www.instagram.com/give.a.heck

LinkedIn: https://www.linkedin.com/in/dwight-heck-65a90150/

TikTok: https://www.tiktok.com/@giveaheck

Twitter / X: https://twitter.com/give_a_heck

Contact / Be a Guest: https://giveaheck.com/contact-us/

Enjoyed this episode? Leave a review or rating right here in this player, or at ratethispodcast.com/giveaheck.

About Dwight Heck: Dwight Heck is a financial and life coach, and career coach, licensed in Alberta and British Columbia, host of the Give A Heck Podcast, and the Amazon bestselling author of Give A Heck: How to Live Life on Purpose and Not by Accident. After living paycheck to paycheck as a single father of five, he built a career and a show around helping people live intentionally instead of by accident.

At fourteen, doctors and well-meaning adults told Dwight Heck what his body would never let him do. Decades later, an injured Achilles tendon couldn't stop him from hiking Zion's Narrows.

In this solo episode, Dwight tells a story he has never shared on the podcast before: severe, uncontrolled asthma as a child, a scoliosis diagnosis at 13, and choosing a caged steel body brace over spinal surgery at 14, worn twenty-three hours a day for almost three years. He explains why tenacity is a superpower, how a paper route at 12 proved it, and why an injury three weeks before a planned hike through The Narrows in Zion National Park was never going to stop him from going. This is Part 1 of a new three-part solo arc, Not by Accident: Three Decisions.

In this episode you'll hear:

✅ Why severe asthma before rescue inhalers existed shaped a childhood

✅ How a scoliosis diagnosis at 13 led to a three-year choice between surgery and a brace

✅ What wearing a caged body brace twenty-three hours a day actually involved

✅ Why well-meaning caution from adults can do as much damage as a diagnosis

✅ How a paper route at 12 became proof that tenacity is a superpower

✅ Why an injured Achilles tendon didn't stop a hike through Zion's Narrows

✅ What to do with your own version of a ceiling someone else handed you

Full show notes: [EPISODE URL ON GIVEAHECK.COM, PENDING PUBLISH]

Connect with Dwight Heck

Give A Heck Website: https://www.giveaheck.com

Podcast Page: https://www.giveaheck.com/podcast

YouTube Channel: https://www.youtube.com/@giveaheck

Facebook: https://www.facebook.com/dwight.heck

Instagram: https://www.instagram.com/give.a.heck

LinkedIn: https://www.linkedin.com/in/dwight-heck-65a90150/

TikTok: https://www.tiktok.com/@giveaheck

Twitter / X: https://twitter.com/give_a_heck

Contact / Be a Guest: https://giveaheck.com/contact-us/

Enjoyed this episode? Leave a review or rating right here in Spotify, or at ratethispodcast.com/giveaheck

About Dwight Heck: Dwight Heck is a financial and life coach licensed in Alberta and British Columbia, host of the Give A Heck Podcast, and the Amazon bestselling author of Give A Heck: How to Live Life on Purpose and Not by Accident. After living paycheck to paycheck as a single father of five, he built a career and a show around helping people live intentionally instead of by accident.

Your subconscious mind is running your decisions, and most people have no idea. Janylène Turcotte spent 25 years as a senior HR executive, the last eight as National Talent Director at Deloitte. She coached hundreds of people through high-stakes interviews. Then her corporate career ended on someone else’s terms, and three days later she sat down for a VP interview at a bank and could not answer a single question.

That frozen moment cracked open the gap between knowing and doing, and launched her into a second career as a clinical hypnotherapist trained in Rapid Transformational Therapy under Marisa Peer. JT has now completed over 1,500 sessions with entrepreneurs and senior leaders. Her method, Peel Back, Rewire, Rise, is built on the conviction that you cannot rewire what you have not first peeled back. The Peel Back step, accessing the unconscious stories driving your behaviour, is the step most coaches skip.

What you will learn:

Why knowing is not the same as doing and what actually lives in the gap

What a frozen interview reveals about the unconscious beliefs running your life

How nine years of sobriety taught JT more about the mind than any certification

Why the Peel Back step is the one most coaches skip and why that matters

Why she lost more friends when she stopped fawning than when she stopped drinking

The two fears that block most transformations: fear of being alone and fear of judgement

Connect with Janylène Turcotte (JT):

Website: https://www.hypnocoach.ca

Podcast: https://www.hypnocoach.ca/podcast

YouTube: https://www.youtube.com/channel/UCzF3eyJFsJgDIIlE5Ow-D1g

LinkedIn: https://ca.linkedin.com/in/janylene

Instagram: https://www.instagram.com/hypnocoach_janylene_aka_jt/

Facebook: https://www.facebook.com/janylene.turcotte.2025/

Book a free 30-minute strategy call: https://www.hypnocoach.ca/workwithme

Connect with Dwight Heck:

Website: https://www.giveaheck.com

Podcast Page: https://www.giveaheck.com/podcast

YouTube: https://www.youtube.com/@giveaheck

Facebook: https://www.facebook.com/dwight.heck

Instagram: https://www.instagram.com/give.a.heck

LinkedIn: https://www.linkedin.com/in/dwight-heck-65a90150/

TikTok: https://www.tiktok.com/@giveaheck

Twitter / X: https://twitter.com/give_a_heck

Work With Me / Be a Guest: https://www.giveaheck.com/work-with-me

Art Blanchford grew up inside a religious cult, then spent decades running operations worth billions of dollars at the top of global corporate leadership. Then his body shut down completely, and this episode is the story of what came after.

 IN THIS EPISODE

✅ Why children raised in acontrolling environment often become the most driven high achievers

✅ How years of ignoring his limitsended in a total physical collapse

✅ What it actually takes torebuild a marriage and a sense of self after everything falls apart

✅ Why the collapse period matters,and why so many high performers refuse to allow it

✅ The difference betweenperforming your worth and knowing it

✅ Why Art founded the MidlifeTransition Mastery Community

WATCH ON YOUTUBE

https://youtu.be/VEXwNrwH7kY

CONNECT WITH ART BLANCHFORD

Website: artblanchford.com

Podcast:lifeintransitionpodcast.com

Community: lifeintransition.online

Facebook:facebook.com/people/Life-In-Transition/100095280279752

YouTube:youtube.com/@LifeInTransitionPodcast

Instagram:instagram.com/lifeintransitionpodcast

LinkedIn:linkedin.com/in/art-blanchford-7790135

CONNECT WITH DWIGHT HECK

Website: giveaheck.com

Podcast Page:giveaheck.com/podcast

YouTube: youtube.com/@giveaheck

Facebook: facebook.com/dwight.heck

Instagram:instagram.com/give.a.heck

LinkedIn:linkedin.com/in/dwight-heck-65a90150

TikTok: tiktok.com/@giveaheck

Twitter/X: twitter.com/give_a_heck

Work With Me:giveaheck.com/work-with-me

RATE THE SHOW

ratethispodcast.com/giveaheck

Live life on purpose & not byaccident.

For episode 300, Dwight Heck steps out of the guest chair for the first time to tell the whole story himself. He takes listeners back to Camrose, Alberta, where he grew up with no lessons about money, through raising five kids alone as a single dad, and into the 2002 decision that turned quiet desperation into a 24-year career in financial services.

He reflects on five years of guests who shaped the show, from a Holocaust survivor to people who worked alongside Robin Williams, and shares the three hardest lessons 300 conversations have taught him about money: most people are living somebody else’s financial plan, money problems are usually emotional ones wearing a financial costume, and regret is the most expensive thing anyone will ever buy.

What you will learn:

Why most people are living somebody else’s financial plan

What money monsters are and why naming them matters

Why regret is the most expensive thing you will ever buy

How a 2001 health scare led Dwight into financial services

Connect with Dwight Heck:

Website: https://www.giveaheck.com

Podcast Page: https://www.giveaheck.com/podcast

YouTube: https://www.youtube.com/@giveaheck

Facebook: https://www.facebook.com/dwight.heck

Instagram: https://www.instagram.com/give.a.heck

LinkedIn: https://www.linkedin.com/in/dwight-heck-65a90150/

TikTok: https://www.tiktok.com/@giveaheck

Twitter / X: https://twitter.com/give_a_heck

Work With Me / Be a Guest: https://www.giveaheck.com/work-with-me

What does AI actually threaten to take from you, and what does it have no power to touch? Derek Rydall returns for Part 2 with the answer hidden inside your core wound, your lived experience, and the life code that no algorithm can ever replicate.

Derek Rydall has lost a son, a fortune, a marriage, and his sense of self more than once, and came back each time with more clarity, not less. In this episode, he makes the full case for why AI is not simply a technology story. It is a meaning and identity crisis unlike anything humanity has faced before. He breaks down why the very disruption you fear may be the initiation you were made for, explains the core wound as the gateway to your greatest purpose, and shares what writing A Whole New Human truly cost him on a soul level.

Dwight opens with a deeply personal reflection on grief and the perennial plant that dies in the fall and returns stronger in spring. Together they explore service as the master pattern of awakening, the monastery story, and why the goal you are not yet capable of achieving is exactly the right goal.

What you will learn in this episode:
Why the real danger of AI is not job loss but the loss of human meaning and purpose
What your life code is and why AI can never replicate it
How the core wound functions as a core initiation into your truest purpose
Why self-improvement is an oxymoron and what to do instead
What Derek's attempt to live as a monk revealed about who he was meant to be
Why the goal you are not yet capable of achieving is the right goal
What writing A Whole New Human cracked open that Derek did not expect

Connect with Derek Rydall:
Website: https://derekrydall.com/
YouTube: https://www.youtube.com/@DerekRydall-YourLegendaryLife
LinkedIn: https://www.linkedin.com/in/derekrydall
Facebook: https://www.facebook.com/DerekRydall/
Instagram: https://www.instagram.com/drydall/
Twitter / X: https://x.com/derekrydall

Connect with Dwight Heck and the Give A Heck Podcast:
Website: https://www.giveaheck.com
Podcast Page: https://www.giveaheck.com/podcast
YouTube: https://www.youtube.com/@giveaheck
Facebook: https://www.facebook.com/dwight.heck
Instagram: https://www.instagram.com/give.a.heck
LinkedIn: https://www.linkedin.com/in/dwight-heck-65a90150/
TikTok: https://www.tiktok.com/@giveaheck
Twitter / X: https://twitter.com/give_a_heck
Work With Me / Be a Guest: https://www.giveaheck.com/work-with-me

YOU ARE NOT BROKEN, YOU ARE UNHEARD, WITH DR. FRED MOSS

What if healing without a diagnosis is not just possible, but the most natural thing in the world?

Dr. Fred Moss spent more than four decades inside the mental health system as a board-certified psychiatrist, treating over 30,000 patients. Then he asked a different question: not what is wrong with this person, but what actually heals a human being.

His answer challenges almost everything the mental health system is built on. The real problem is not a chemical imbalance. It is not a diagnosis. It is disconnection. When someone is not being heard, not being seen for who they truly are, no medication in the world addresses that. But genuine human connection does. Every single time.

In 2006, Dr. Moss began taking low-risk patients off their medications with their permission. Almost all of them healed profoundly, often losing the very diagnosis that had justified the medication in the first place. That experience changed everything.

In this conversation, you will hear:

- Why healing without medication is possible for far more people than the system admits

- How psychiatric diagnosis is fundamentally different from every other medical field

- What Dr. Moss discovered when he took patients off their medications

- Why men block emotional expression rather than feel things more deeply

- What healthy reinvention looks like when AI is reshaping entire industries

- Why gratitude practiced out loud every morning changes everything

Dr. Moss is the author of Creative Eight: Healing Through Creativity and Self-Expression, Find Your True Voice, and his forthcoming memoir Welcome to Humanity: A Psychiatrist's Case Against the Mental Health System, arriving July 2026. He is the creator of the Welcome to Humanity movement and is known to many simply as the indoctor.

CONNECT WITH DR. FRED MOSS

Website: https://welcometohumanity.net/

eSpeakers: https://www.espeakers.com/marketplace/profile/52547/preview

Facebook: https://www.facebook.com/drfredmossmd

Twitter/X: https://www.twitter.com/drfredmoss

YouTube: https://www.youtube.com/@drfredmoss

Instagram: https://www.instagram.com/drfredmoss/

LinkedIn: https://www.linkedin.com/in/drfredmoss/

September Retreat: https://welcometohumanity.net/

CONNECT WITH DWIGHT HECK

Website: https://www.giveaheck.com

Podcast: https://www.giveaheck.com/podcast

YouTube: https://www.youtube.com/@giveaheck

Facebook: https://www.facebook.com/dwight.heck

Instagram: https://www.instagram.com/give.a.heck

LinkedIn: https://www.linkedin.com/in/dwight-heck-65a90150/

TikTok: https://www.tiktok.com/@giveaheck

Twitter/X: https://twitter.com/give_a_heck

Be a Guest: https://www.giveaheck.com/work-with-me