Travis Stringham shares his journey from banking to building a family business, reuniting with his high school sweetheart, and why merch—not swag—is the key to building a brand people remember.In this episode of Give a Sit, we sit down with Travis Stringham to talk about life, business, and why the little things matter most.Travis opens up about reuniting with his wife after being high school sweethearts, and how that relationship has shaped his perspective on family and business. After years in banking, he stepped into the family business, where passion, people, and purpose collide.We dive into his take on branding—why it’s never just “swag,” it’s Merch. To Travis, merch is everything. It’s what people remember, what they wear, and what keeps your name alive long after the first handshake.Beyond branding, Travis shares how building a healthy work culture is just as important as growing the business. With 75–100 employees depending on the strength of the company to provide for their families, leadership isn’t just about numbers—it’s about responsibility. He also discusses the shift to working from home and how trust, culture, and connection have to be intentional to keep teams thriving.Travis also gives a behind-the-scenes look at how the brand started—heat pressing t-shirts and jerseys in the basement—and how that hustle has grown into a major player in Utah, providing opportunities, jobs, and long-term impact.If you care about relationships, culture, and building a brand that truly lasts, this episode is packed with insights you won’t want to miss.