As the buyer’s journey becomes increasingly digital…so do our jobs, our communication, our processes.  As Abby Murray embraced this new digital lens, her motivation for starting Mortarr was built through a combination of frustration and opportunity.

She saw the potential for a more inclusive, efficient, and greener way of doing business. Today, she is the CEO of Mortarr – A website built around connecting ideas, products, and professionals in the commercial design industry.  

In this episode, she drops advice on how we can be more digitally-minded when it comes to finding efficiencies in our process and communication. A powerful moment in our conversation comes at the end, when I learn how Abby had to give up goodness to find greatness. 

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